Past Events at The ARF
JUNE 24–25, 2008 • New York City
Audience Measurement 3.0
The ARF’s Audience Measurement 3.0 examined the most urgent industry measurement need – getting out in front of the consumer. The challenge for audience measurement is keeping up with the consumer, not technology.
More about AM 3.0 »
MARCH 31–APRIL 2, 2008 • New York City
Re:think 2008 – The ARF Annual Convention + Expo
More than 500 companies from the industry were asked to re-think their marketing mix, their customer and the role of research to improve their marketing effectiveness. Re:think tackled the tough issues facing marketers and advertisers today.
More about Re:think 2008 »
SEPTEMBER 26, 2007 • New York City
Advertising Week 2007
Word of Mouth Marketing: How It Works & the Role of “Influencers”
The ARF, in cooperation with WOMMA, celebrated Advertising Week by presenting a free event that examined viral marketing and the role of “Influencers” with leaders in WOM Marketing and Fortune 500 marketers including Microsoft and P&G’s Tremor.
Access recorded webcast » (Opens in new window. Click Playback button at bottom of linked page. Note: So as to keep you informed of latest insights as well as timely and relevant industry knowledge on a regular basis, we will ask that you provide us with your basic contact details before accessing the webcast.)
JULY 4, 5 & 6, 2007 • At Yahoo Headquarters, California
An innovative series of half-day seminars for best practices – case studies followed by interactive problem-solving sessions with leading marketing executives. Learn the core principles of engagement-based and winning advertising, dissect case studies, harness the powers of Disruptive Innovation.
JUNE 25–27, 2007 • New York City
AUDIENCE [ME]ASUREMENT 2.0
Symposium Goal – provide attendees with actionable insights and contrasting perspectives on critical issues in audience measurement of traditional and emerging media and to advance measurement solutions through sharing.
View Audience Measurement 2.0 Program »
View AM 2.0 Videos »
What the Press is Saying
Online Ad Heavies Debate Auditing at ARF Confab »
Insider Chatter by Donna Bogatin – Social Networks ... We are ALL accidental Influentials »
Accurate Cross-Media-Usage Data Stressed at Advertising Research Foundation’s Audience Measurement 2.0 »
AM 2.0 Blogs
As reported by Roderick White, Editor of Admap magazine
Media synergies, insights and measurement initiatives »
Online measurement – cracking the code »
OOH, interactive and the cross-media problem »
Digital consumers and the long tail »
APRIL 16–18, 2007 • New York City
Re:think 2007 – The ARF Annual Convention + Expo
In April 2007, the ARF presented the industry new knowledge to provide strategic, decision-making guidance to navigate the business landscape.
View Re:think 2007 Videos »
OCTOBER 18–19, 2006 • New York
DECEMBER 13–14, 2006 • SAN FRANCISCO
Advertising: What's Next? Continuing the Journey to 2010
Two-Day Workshop Exclusively for Senior Executives
These two-day workshops, held in New York and San Francisco, brought together senior advertising and marketing thought-leaders to explore the future of the advertising industry and to examine
two of the biggest challenges facing our industry: how to engage disengaged consumers and how to mobilize the new mobility.
Day One featured keynotes and panelists sharing their perspective about Consumer Insights and Human Insights. Topics included the value of human insights in idea creation, how marketers can create a dialogue with consumers, and the exploration of how we must move beyond consumer behavior and attitudes to understand human values, cultural, rituals and emotions.
Speakers on Day Two discussed the impact of Mobility Marketing including mobility mindset, virtual mobility, physical mobility, the exploration of opportunities in mobility, and measuring consumer-generated media (CGM).
Each day included breakout sessions where attendees delved deeply into the topics, looking at ways mobility and human insights guide advertising and marketing to consumers.
Attendees loved the intimate quality of the workshops, the opportunity to work side-by-side with their peers, and the blue ribbon speakers and panelist that stirred their thought processes and helped them examine critical issues with new perspective.
“Great combination of theoretical insight and practical application.” “Definitely worthwhile – very helpful for marketers – from brand managers, account planners to strategic researchers.“
Robert Horne – Chief Marketing Officer, Cheil Communications“The workshop gave me an opportunity to explore with speakers and attendees some of the larger issues facing the industry today. The conference structure was perfect for the task…speakers on the leading edge to open my mind, workshops to get us actively engaged, informal time for chats. The outcome for me…new, big picture frameworks to address the tough questions and actionable ideas to grow my business.”
Larry Lubin – President, Lubin Lawrence Inc.“It’s hours of brain storming. The opportunity to bounce ideas off smart people brought the future of this business into better focus for me. It's a must for anyone who wants to see around corners into the new consumer behavior.”
Adam Remson – Publisher/Editorial Director, Other Advertising
SEPTEMBER 28–29, 2006 • New York City
ARF/AAAA Consumer Engagement Conference
Co-presented by The ARF the American Association of Advertising Agencies, this two-day conference unveiled up-to-the-minute research on consumer engagement, involvement and emotional response to advertising.
Day One featured discussions about how to turn on a mind and create brand demand as well as the thinking behind successful efforts. On Day Two, attendees rolled up their sleeves during an interactive workshop and used engagement tools to help selected advertisers create meaningful communications for today’s customers.
JUNE 20–21, 2006 • New York City
The 1st Annual ARF Audience Measurement Symposium (AMS)
The ARF’s 1st Annual Audience Measurement Symposium was held on June 20–21, 2006 at the Millennium Broadway Hotel in New York City.
The mission for this Symposium was to provide fresh and contrasting perspectives to help our industry become comfortable with the alternative new measurement solutions required for our rapidly changing media landscape.
MARCH 20–22, 2006 • New York City
re:think!2006, The 52nd Annual ARF Convention & Expo
Record numbers of advertising research professionals, media executives, and exhibitors packed the Marriott Marquis in Times Square for re:think! 2006, The 52nd Annual ARF Convention & Expo.
The Advertising Research Foundation (ARF) concluded its biggest and best convention in its 70-year history, attracting a record number of almost 2000 attendees.
The theme that tied all the Convention’s general sessions together was a "re:think!" of five of the industry’s most critical issues – engagement, television and technology, the Internet, China and convergence.
The conference also offered 24 research papers that drew standing-room only crowds, showcasing the best new ideas and innovative technology in research, Internet, television technology, advertising and media opportunities in China, and the announcement of the definition of engagement.
2005 • Chicago, New York City, San Francisco
Advertising: What’s Next? – Beginning the Journey to 2010
The ARF guessed that senior executives would welcome the opportunity to talk and work with each other in an intimate, confidential environment discussing the big issues of the next five years. We further guessed that it would help if we sprinkled the teamwork with inspiration from big thinkers like Jerry Zaltman, Steve Levitt, Vince Barabba, Bob Greenberg and others.
We decided to make it invitation-only to make sure the level of dialogue was as high as it could be. We added Chicago and San Francisco to extend the reach of the experiment. It worked.
JUNE 19–24, 2005 • Montreal, Canada
ARF/ESOMAR Worldwide Audience Measurement (WAM) Conference
Media Professionals from around the world gathered for the Fourth Annual Worldwide Audience Measurement Conference (WAM) in Montreal, Canada. The 2005 conference had 40 countries participating with over 400 attendees.