3 Questions to ARF Chief Research Officer: Joel Rubinson

In Customer Listening Blog – November 23, 2009

Following my investigation of the current burning issues and questions of the Research Industry (see for example interview of Finn Raben, Esomar Director General about the Impact of criis on MR), I am glad to welcome Joel Rubinson, ARF Chief Research Officer.

Indeed, for the last 18 months, under Joel's leadership the ARF has been leading the way to develop the Industry skills toward a LISTENING based research practice. Of course, I could not agree more as a customer listening evangelist myself for a long time now.

Here are the answers to the three questions I asked Joel.

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