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ARF Industry Leader Forum: Discovering Consumer Insights
THURSDAY, OCTOBER 28, 2010 • 8:00AM-6:00 PM EST
The New York Athletic Club • New York City
180 Central Park South (corner of 59th Street & 7th Avenue, facing the park)
Can you imagine a world where the CEO views consumer insights as the most profitable oxygen to drive strategy? Where the head of research sits at the head of the table in the CEO’s kitchen cabinet? Where research buyers pay research sellers on the basis of the value of the insight? Where research that just validates is reduced to a small portion of the budget rather than the 80% it is today? Where the future skills or successful researchers begin to include story-telling, anthropology, behavioral economics, and data x-ray vision. Many research industry leaders are not only imagining such a world, they are already working towards it. At the ARF ILF 2010, those leaders will share the vision that is taking them forward.
A One-Day Workshop
This one-day industry leader forum will have those shaping the future of our profession share their visions, successes and plans to address:
- The transformation of our profession; a past, present, and future perspective
- How do we get insights to affect the marketing organization? How do we go from the “what” to the “now what”?
- What does an insights-led organization look like? What are the new metrics of success?
- What are the new tools that insights-led organizations need to succeed?
- What are the future skills that research and insights professionals need to make a difference?
- How will research agencies be chosen in the future? What new skills, tools, and account management approaches will buyers be looking for?
Leading buyers and service providers will change your thinking about the wonderful opportunity before us to have an impact and how you can become a leader in this insights-led marketing future.
Register Early and Save
Until September 24:
ARF Members: $595
Non-Members:
$895
After September 24:
ARF Members: $695
Non-Members:
$995
Headline Speakers
Donna Goldfarb
Unilever, Americas
Beth LaPierre
Eastman Kodak
Charles Mohs
Pfizer Consumer Healthcare
Drew Westen
Emory University and Author of The Political Brain
Susan Whiting
The Nielsen Company
Feedback From Past Attendees
“The quality of the content and people was top-notch and I learned SO MUCH! I am really excited to be working with The ARF and plan to expand our involvement with the organization. ... I am looking forward to seeing you in NYC in March and collaborating with your throughout 2010!”
– Lisa Joy Rosner, CMO, NetBase
