ARF University

“Stories Inspire!” Workshop

Monday, June 22, 2009 • 11:00AM–4:00PM

Location:
The Advertising Research Foundation
432 Park Avenue South, 6th Floor
New York City

SOLD OUT!

$595 Member/$795 Non-Member
Group Training Special – 3 for the price of 2!
$1,190 Member
$1,590 Non-Member

Six people walk into a windowless room expecting to sleep through a 72 page research deck with six bullets per page and a few key charts.   But, two minutes into the meeting they wake up as their minds are moved to an unexpected place ... into the life of three consumers they've never met. Vivid details, impactful souvenirs and emotional depictions of real customers bring big insights to life and make the meeting one of the most memorable they've experienced.  Why? Because the presenter told a compelling story. And now, you can learn the art of storytelling at the ARF’s “Stories Inspire!” workshop. 

Learn how to create stronger brand stories, get better recognition of your research, and find ways to indelibly etch insights among your stakeholders. Discover how to develop a "creation story" for your brand from the experts at Levi Strauss and Thinktopia, how to capture stories from consumers and step-by-step methods for bringing consumers to life. Practice story theory with methods, tools and exercise. 

Wake people up and make their brain waves flow.  Great stories inspire imagination, enabling your teams to fill white spaces with new ideas.   

 
LED BY:
Michael Perman – Senior Director of Consumer Insights, Levi Strauss & Co.
For the past 8 years, Michael has leveraged non-traditional insights methods and innovative communication tools to build capabilities throughout Levi Strauss & Co. He has collaborated with Levi’s® organizational training team to create an insights-to-innovation curriculum that has been implemented among the company’s top leaders and more than 7,000 employees around the world.

Story-telling has always been a crucial color in Michael’s palette of insights tools and methods. He believes that great stories inspire creation, innovation, positive change and growth.

Pat Hanlon – CEO, THINKTOPIA®
Noted author of Primal Branding: Create Zealots For Your Brand, Your Company And Your Future, Pat is one of the leading experts on building brands. He is the founder of THINKTOPIA®, a global full-service innovation and branding company that creates dynamic communities for products and services. Pat has worked on brands such as Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM.