ARF in the News - RSS Feedhttp://www.thearf.orgARF in the News - RSS Feeden-usCopyright (C) 2011 thearf.orgTurning Big Data into Better Data, 25 Jun 2014ARF President Receives Research Honour, 20 Jun 2014The ARF Pays Tribute to Three Former Board Chairs, 29 May 2014The Advertising Research Foundation Announces the Winners of the David Ogilvy Awards: Part of Re:Think 2014, Awards Honor the Creative Use of Research in Advertising Campaigns, 26 Mar 2014The Advertising Research Foundation Announces Re:Think 2014: Aims to "Inspire Intelligent Growth" Throughout Three Day Event, 24 Mar 2014Social Signals Guide CPG Product Development, Says General Mills Vet, 21 Mar 2014ARF and ANA seek new metrics, 21 Mar 2014Erwin Ephron Remembered As Guru, Mentor, Nudge, But Mostly A Writer, 09 Dec 2013Firms adapt to smartphone-toting customers, 06 Dec 2013The Advertising Research Foundation Catalyzes Transformational Growth at 2013 Industry Leader Forum, 04 Nov 2013ARF Members to Host Events during Advertising Week 2013, 18 Sep 2013ARF Member Companies to Present at Advertising Week 2013, 18 Sep 2013It Pays to Be 'Liked', 11 Sep 2013What's A 'Data Scientist' Anyway? Real-Time With m6d's Claudia Perlich, 04 Sep 2013Jersey City-Based Brand Positioning Firm Build n Blaze Presents: The Conference, an Inaugural All Day Conference in Anticipation of Super Bowl XLVIII Coming to NY/NJ, 30 Aug 2013trueAnthem Raises $2.6M To Help Publishers And Brands Track Viral Content, 28 Aug 2013Media6Degrees Chief Scientist Claudia Perlich Honored With Multiple Awards in 2013, 27 Aug 2013trueAnthem Takes Home Gold ARF Award, U.S. Patent for Social Influence and Earned Media Measuremen, 26 Aug 2013trueAnthem Takes Home Gold ARF Award, U.S. Patent for Social Influence and Earned Media Measurement, 26 Aug 2013AMA Announces 4 Under 40 Marketing Emerging Leaders Recipients, 16 Aug 2013In Memoriam: Market Research Loses A True Pioneer In Bill Weylock, 15 Aug 2013Q&A With The ARF's Gayle Fuguitt, 08 Aug 2013The Future of Engaging with TV: Bravo Provides the Perfect Case Study, 06 Aug 2013Q&A with Gayle Fuguitt - The ARF, 05 Aug 2013The 2013 CRM Rising Stars, 01 Aug 2013Publicis Omnicom Creates Uncertainty For Brands, 30 Jul 2013The End of Neuro-Nonsense, 29 Jul 2013Triton Digitals Rob Favre Honored with ARF Great Minds Award, 26 Jul 2013Qual and Quant: How Should Publishers Pursue Consumer Data?, 26 Jul 2013GfKs 3rd Annual NextGen Competition Seeks Outstanding Market Research By Undergraduate Students, 24 Jul 2013How Much Broadcast and Cable Should Advertisers Really Buy?, 19 Jul 2013BOOK EXCERPT: Savvy consumers shake up old business models, 17 Jul 2013New Patented Text Analytics Analytics Approach, 16 Jul 2013Facebook Revenues Suffer Amid Advertiser Dissatisfaction, 10 Jul 2013Cannes Lions 2013, 25 Jun 2013Social Media Can Have Added Influence On Repeat Viewers Of A TV Show, 25 Jun 2013Council For Research Excellence Adds 4 Members, 20 Jun 2013Let's Stand Up to the Attack on Marketing-Mix ModelsFor Years, These Calculations Have Enhanced Marketing and Media Spend, 19 Jun 2013Ad copy testing bakeoff of traditional research methods vs. neuro methods, 19 Jun 2013The Case For Digital Storytelling In Content Marketing, 18 Jun 2013Worse Than You Thought: Nearly Half of Online Ads Aren't Viewed, 11 Jun 2013Game Far From Over: comScore, Not Nielsen, Dominates Campaign Ratings Biz, 11 Jun 2013Location Key: Too Many Digital Ads Lack Viewability, 10 Jun 2013Cross-Platform, ESPN Reaches Nearly 75% Of Men Per Month, 10 Jun 2013Social Media Users Offer Opportunities for TV Marketers, 10 Jun 2013Social Medias Influence on TV Viewing is Currently SmallBut evidence indicates potential for growth, 10 Jun 2013Starcom's Desmond: Media Models Need To Change, Future Is Multiscreen Use, 10 Jun 2013WPP and Twitter enter global partnership, 07 Jun 2013Gayle Fuguitt Named to Judging Panel for New Marketing Analytics Leadership Award, 07 Jun 2013The Whole Story - "On The Go" Video On Rise, 06 Jun 20135 Questions Social Media Marketing Analytics Can AnswerXO Communications wants to know when someone online speaks well or poorly of its company or its competitors. In fact, the communications service provider for businesses monitors how that sentiment changes month over month and whether its neutral, positive or negative. It also answers customer service questions it finds online and, separately, listens for what people are saying about its overall customer service over time. Social media sentiment is one metric of many XO uses to measure the results of its efforts to bolster customer service quality, says Ronan Keane, social media marketing manager at XO., 04 Jun 2013The Majority Of Mobile-TV Viewing Occurs In The Home, According To Council For Research Excellence StudyFindings from Study, of Impact of Mobile Media Devices on Overall TV Viewing Behavior, to be Presented at ARF Event, 03 Jun 2013MRIA 2013 Annual Conference Keynote Speech, DayDon Gloeckler, EVP and Chief Research Officer of The Advertising Research Foundation gave the morning keynote on day one of the MRIA 2013 Annual Conference., 03 Jun 2013ADVERTISING RESEARCH FOUNDATION NAMES GAYLE FUGUITT AS ORGANIZATIONS PRESIDENT/CEO, 18 Mar 2013Quirk's: An Approach to Selecting Online Respondents, 08 Feb 2013ARF 2013 Industry Leader Forum Recap: Taking a Step Back to Move Forward, 18 Jan 2013AdAge: Equity Fund Linked to Quicken Loans Buys Seller of Ads, 11 Jan 2013AdAge: New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics, 08 Jan 2013Kraft's Beverage Insights Leader to Probe Ad Effectiveness at ARF, 08 Jan 2013Research: Fixer-Upper, 03 Jan 2013Advertising Research Foundation Announces President & CEO Baroccis Retirement, 07 Dec 2012Who Is Leading Insight Industry Transformation?, 07 Dec 2012ARF Chief Barocci Retires After Leading Rescue of Once-Struggling Group, 06 Dec 2012Study: People Always Shopping, Even If Unaware, 06 Dec 2012Barocci To Retire As ARF Chief, Search For Successor Begins Today, 05 Dec 2012AdAge: Faith in Numbers - Lessons Old and New in Media Measurement, 03 Dec 2012Digital & Social Media in the Purchase Process Q&A with the ARFs Todd Powers, 20 Nov 2012Financial Times: Just Do It When It Comes to Celebrity, 24 Oct 2012When Social Media Turns into Risky Business, 23 Oct 2012AdAge: Michelle Peluso, Proven CEO Becomes a CMO, Tackles Me-Too Financial Marketing, 22 Oct 2012FutureM Week: Can Neuroscience Make Advertising and Marketing More Effective?, 17 Oct 2012Take the GreenBook Research Industry Trends Study (GRIT) Survey!, 27 Sep 2012Harvard Business Review: Does the 18-to-49 Demographic Matter Anymore?, 06 Sep 2012ARF is #8 in Research's Monthly Ranking of the Most Influential Market Research Voices on Twitter, 29 Aug 2012Facebook Measurement Chief Advocates New Standard for Gauging Reach, 28 Aug 2012Kraft pursues new approach to TV, 27 Aug 2012Forbes: Is Facebook's Credibility Eroding?, 01 Aug 2012Olympic Gold Mine: NBC Universal's Alan Wurtzel takes us through his billion-dollar research lab, 31 Jul 2012Its bad news for Facebook when..., 30 Jul 2012The Nobody Market, 30 Jul 2012Ad Age: How Blank Display Ads Managed to Tot Up Some Impressive Numbers, 23 Jul 2012MediaPost: The Question Of Cross-Platform Metrics, 12 Jul 2012Video: Brand Marketers Summit panel on "Managing the Measurement Disconnect" with Ted McConnell, 28 Jun 2012Ad Age: Marketers Tap Not-So-Secret Research Weapon: Hypnosis, 18 Jun 2012Forbes: Facebook - Our Ads Do Too Work, Just Like Any Others, and Here's Data to Prove It, 15 Jun 2012New York Times: Facebook Tries to Prove Ads Work, 15 Jun 2012Reuters: Retailers Feast on Free Facebook Tools, Shun Ads, 14 Jun 2012Facebook to Crowdsource Social Media Ad Measurement Concepts, 14 Jun 2012New Studies Address Multiscreen Viewing, Measurement Capabilities, 14 Jun 2012Facebook, ARF Search For Better Online Metrics, 14 Jun 2012Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency, 14 Jun 2012New York Times: Tracking Viewers From TV to Computer to Smartphone, 13 Jun 2012The Globe and Mail: Facebook Battles Criticism Over Its Ad Power, 13 Jun 2012Fast Company: The Secret To Marketing Success On Facebook? Advertise Like Your Grandfather, 12 Jun 2012MediaPost: TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of 'Households,' Work Vs. Leisure Time, 11 Jun 2012Facebook Turns to comScore to Show its Ads Work, 11 Jun 2012CNN And CIMM Make News On Multi-Platform Research Front, 11 Jun 2012The Logic of Data verses The Irrational Human, 11 Jun 2012MediaPost: Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys, 11 Jun 2012dunnhumby and BzzAgent Study Finds Social Advocacy Programs Utilizing Shopper Data Generate Sales Lifts That Sustain Months after Campaign Ends, 11 Jun 2012New Study Shows Sustainable Benefits of Household-Level Shopper Data, 11 Jun 2012Predict the Future? We Aren't Even Reporting the Present Accurately, 28 May 2012MediaPost: New View On Viewers: Maybe Distractions Aren't Such A Bad Thing, After All, 24 May 2012MediaPost: Hex Factor - ARF Forum Showcases New Social TV Analytics Platform, Offers Brand Insights Too, 18 May 2012AdAge: Facebook Ads: What Works, What Doesn't, 14 May 2012While Network Television Audiences Shrink, Ad Costs Grow, 10 May 2012MediaPost: Horizon's Adgate Illuminates National TV Supply And Demand, 09 May 2012Social is About Aspirations: How to Get People to Aspire to Your Brand, 02 May 2012MyWebGrocer Partners with A. Eicoff & Company to Expand CLR Customer Reach through Digital Advertising, 25 Apr 2012Digital & cross-platform are priorities for Arbitron, but radio lifts revs 5.5%, 19 Apr 2012AdAge: Nielsen, ComScore Pitted in Ratings Race, 09 Apr 2012Adweek: Going for the Gold (Standard), 09 Apr 2012A front-row seat as the "NextGen" of MR talent steps into the spotlight at ARF, 05 Apr 2012ARF Seeks Backers for Study of Panel Management Practices, 29 Mar 2012Marketing Lessons from God, 28 Mar 2012Chatham University undergraduates win national marketing competition with research on whether the number of a brand's Facebook "Likes" influences consumer purchasing, 28 Mar 2012Rethinking Re:think, 28 Mar 2012Charles Kennedy, ABC's Senior Vice President, Research, provides preliminary results of the study at Advertiser Research Foundation's Re:Think conference, 28 Mar 2012ARF Showcases Evidence of Ad Lift in Cross-Platform Advertising, 27 Mar 2012CBS Heads to Upfront With Packaged-Goods-Specific Show Ratings, 27 Mar 2012Creative Work Ideas Come From Unlikely Sources, 27 Mar 2012Shifting sands: the key challenges in marketing research, 27 Mar 2012GutCheck Changes Online Market Research Community Landscape With Instant Consumer Insights From Facebook, Twitter and Google+, 27 Mar 2012Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos, 26 Mar 2012CBS Research: TV Drives WOM In Digital World, 26 Mar 2012Re:thinking Research with the ARF, 23 Mar 2012KL Communications To Have Big Presence at 2012 ARF Conference, 22 Mar 2012First Unilever, Now GroupM: Nielsen Enlists WPP Shop In Push To Make Campaign Ratings Currency For Online, Cross-Platform, 19 Mar 2012Toluna Intros SmartSelect for Online Sample Design, 12 Mar 2012Wall Street Journal: Unilever Signs on for Comprehensive Use of Nielsen Online Campaign Ratings, 27 Feb 2012Ad Execs Present New Tools for Cross-Platform Tracking, 16 Feb 2012NBCU Enlists Google, ComScore To Track Multiscreen Olympics Viewing, 13 Feb 2012What is the Big, Unanswered Question of Marketing?, 10 Feb 2012SurveyMonkey: Ambitious Advertising Research Foundation Initiative Has Industry Buzzing, 06 Feb 2012Ad Age: Content Conundrum: How Owned Media Changes the Game, 30 Jan 2012Ad Industry Releases 'Final' Neuromarketing Report, Plans To Model Effectiveness Vs. 'Traditional' Research, 19 Jan 2012AdAge: The Illusion of Precision: the Future of Media Measurement, 17 Jan 2012The Telegraph - Think Tank: Likeability is still a Key Driver of Advertising's Effectiveness, 14 Jan 2012Business Insider: If You Think Celebrities Sell, You're Wrong, 09 Jan 2012Advertising Age: Lying Dutchman Could Cast Doubt on Ad Research, 02 Jan 2012American Banker: Selling Celebrity In the Post-Crisis Age, 01 Jan 2012Wall Street Journal: Does display advertising still build brands?, 14 Dec 2011AdAge: Helping the Invisible Hand: Simple Measures to Make Online Ad Exchanges Work, 28 Nov 2011Infographic: Human Centric Media Model, 01 Nov 2011Looking for a Shopper-Marketing Playbook?Ad Age Insights' New Report Offers Strategies, Tactics and Tips for Effective Campaigns, 25 Oct 2011ARF Insights: Allstate - Turning Data Points Into Customer UnderstandingAn ARF Interview with [x+1] EVP & Chief Analytics Officer, Leon Zemel, 24 Oct 2011ARF Insights: An Interview with John LaRocca - VP of Strategic Partnerships, dunnhumbyUSASet-top-box data, loyalty card data, cookie data, and more have created vast databases of customer data. While this gives marketers great opportunities to reach receptive customers, making sense of big data can be a challenge. We caught up with John LaRocca, Vice president, Strategic Partnerships at dunnhumbyUSA to get his expert opinion on making business sense of massive data sets., 21 Oct 2011The Birth Of A New ARF Forum: Research As A Business Tool, An Interview With David RabjohnsPosted by Leonard Murphy, Greenbook, 19 Oct 2011Member News: GfK Survey Reveals Evolving Trends in American Holiday Shopping and SpendingValuable Insights On Consumer Behavior for Recession Weary Retailers, 18 Oct 2011Which are the Most Memorable Slogans?, 13 Oct 2011How to Squeeze the Data Out of Your Online MediaDon't Just Ask for Insights, Ask for a Learning Plan, 05 Oct 2011Neuromarketing Isn't Quite There Yet: Advertising Research Foundation Notes Flaws and Benefits, as featured in AdWeek, 04 Oct 2011ARF NeuroStandards Project Featured in Adweek, 03 Oct 2011LISTEN FIRST! The Must-have Book on Listening to Social Media, Italian Edition Announced, 30 Sep 2011ARF Insights: An Interview with Jon Jenkins of NASAMarketers, media companies, agencies, and researchers frequently come to us with questions about how to make sense of the enormous data streams at their disposal. While we're accustomed to doling out advice and pointing people to relevant studies on set-top-box data, scanner data, or clickstream data, we want to challenge the industry to think bigger when it comes to big data. So we went as big as we could - outer space. We caught up with Jon Jenkins, Senior Research Scientist, SETI Institute at NASA Ames Research Center, and asked him how he makes actionable insights out of galaxies of data. We hope his answers will give you some perspective on how to deal with your own data issues, even if they're merely terrestrial., 29 Sep 2011AdAge: In Online Advertising, Brands Shouldn't Equate Frequency and Blind RepetitionBack in Rust Belt HQ, there's a simple, tested paradigm about how frequency functions in the media equation for brands: Repetition reinforces learning, ergo memory., 21 Sep 2011 Beyond the Tweet: The Future of the Community ManagerThe second day of the week-long FutureM event featured back-to-back-to-back events on community management and listening. The sessions were filled with tasty bits and sound bites, leaving me full of ideas and questions (not to mention an excess of Mediterranean food). As a long-time social media aficionado, I found the events to be thought provoking in exploring how brands listen, engage and cultivate community online, and how the role of the community manager goes far beyond just tweets., 14 Sep 2011Market Research Leaders Invited to Contribute to an ARF "Research as a Business Tool" ForumMotiveQuest CEO and Founder, David Rabjohns to lead Advertising Research Foundation committee to explore research as an effective business tool, 12 Sep 2011Nielsen Receives MRC Accreditation for Nielsen Online Campaign RatingsValidates Nielsen's First-of-its-Kind Internet Advertising Rating System as Meeting Industry-Accepted Standards, 07 Sep 2011WebMetricsGuru: Review of Listen First!Recently I read a copy of Listen First!: Turning Social Media Conversations Into Business Advantage by Stephen D. Rappaport on my Kindle iPad reader and really enjoyed it though it was not an easy book to read being more of a playbook. The first few chapters contained most of the concepts the book delved into around listening, and the rest of the book drew upon the information and expanded upon it., 22 Aug 2011Huffington Post: TV Ratings: Are We Looking At Them All Wrong? When it aired on television from 2003 to 2006, "Arrested Development" was a ratings disaster. The beloved Fox comedy's second season averaged out at around 6 million viewers per episode, and it quickly declined from there. Fox, in turn, lowered the episode counts and pit the struggling show against ABC's behemoth, "Monday Night Football," all but killing its chances of success. The series finale barely nabbed 3 million viewers., 26 Jul 2011Dr. Les Carlson Accepts Invitation to Join Journal of Advertising Research BoardDr. Les Carlson, professor of marketing at UNL, has accepted an invitation to join the Editorial Advisory Board of the Journal of Advertising Research. Carlson has previously been involved with the Journal of Advertising Research as both an author and reviewer., 26 Jul 2011INSIDE RESEARCH: Platinum Age of Media Research? Not Yet.Vastly-revised program format (despite being crammed into two days) made for more appealing attendee experience at ARF's 6th Audience Measurement Symposium held at Marriott Marquis hotel in New York, June 13-14. Attendees came eager to hear industry leaders proclaim its growing - some say indispensible - role in shaping efficient measurement of scalable cross-platform audience, incorporating digital and mobile., 14 Jul 2011Ad Age: The Dark Matter of the Online Ad UniverseWhat Happens When Media Weight Does the Opposite of What We Expect?, 13 Jul 2011MediaPost: Media Insights Q&A With Glenn Enoch, ESPNGlenn Enoch, VP of Integrated Media Research for ESPN Research+Analytics, is arguably one of the leading researchers in cross-platform research., 12 Jul 2011Gizmodo: It's Only Worth Advertising to The Rich NowEven though poor people like you don't have much money, all of the poor people put together have plenty of money. That's why corporations from Nike to Wal-Mart still deign to advertise to you, the poors: because you have to survive, and you also have to use consumer goods to appear as if you're not poor, and you'll spend every last cent doing so. Which adds up to a lot of cents!, 28 Jun 2011ARF Insights: Hybrid Measurement Goes Local: ARF Interview with Nielsen's Patrick Dineen and Peter DAt the ARF's Audience Measurement 6.0 Symposium, Nielsen announced its vision for improving local market measurement by combining set-top-box data with Nielsen People Meter data and demographics. Patrick Dineen, SVP Media Product Leadership, The Nielsen Company, and Peter Doe, SVP Measurement Science, The Nielsen Company spoke with us about the implications of this new methodology., 27 Jun 2011The Effectiveness of Online Display: Insights from JapanDespite being the second largest online advertising market in the world, the on-going digital marketing programs in Japan don't seem to attract much attention in the United States., 23 Jun 2011Research Clients to Market Researchers: Move It or Lose ItOn the occasion of the Advertising Research Foundation's (ARF) Re:Think annual conference in March 2011, a conversation over the subject of neuroscience became so heated that one audience member had to be dragged - all but kicking and screaming - from the discussion., 22 Jun 2011MediaPost: Measurement That Makes SenseMonday and Tuesday I was at the ARF's Audience Measurement 6.0, which used to be a symposium but is now a hash tag (#arfam6). I know at least 50 of you were there too, because I saw you., 17 Jun 2011TRA Takes Stage at ARF's Audience Measurement 6.0 ConferenceAdvertising Research Foundation Reviews Innovative Media Measurement Company's Solution, 16 Jun 2011NY Times: Madison Avenue Turns a Keen Eye Toward MothersAn organization that seeks to improve the quality of information about how consumers consume media is releasing its most comprehensive data to date., 16 Jun 2011GRPs: The Newest Digital MetricAs market researchers and trade organizations struggle to brand and own a proprietary metric that will enable measurement of old and new media, Nielsen seemed ready to provide panelists at the Advertising Research Foundation's (ARF) sixth annual Audience Research conference with a new spin on a familiar tool: the gross rating point (GRP)., 15 Jun 2011Turner Discloses Tens Of Thousands Of Online Viewers Being Added To Its TV RatingsTurner Broadcasting's cable TV networks are reaping tens of thousands of incremental viewers in their Nielsen ratings that are being ignored by the rest of the TV industry, a top research executive revealed Monday during a panel discussion at the Advertising Research Foundation's Audience Measurement Conference in New York., 14 Jun 2011Adweek: Nielsen Announces New Approach to Online Ad MeasurementInitial results imply targeting of Web ads about as accurate as TV, 13 Jun 2011Wall St. Journal: Songs Stick in Teens' Heads Research Shows Hit Songs Activate Pleasure, Reward Centers in Adolescent Brains, 12 Jun 2011Canoe Ventures Advisory Board Expands with Top Marketing TalentRick Boyko, Brian Collins, Gary Elliott, Nancy Hill, Mark Kaline and Ted McConnell Join A-List Roster of Advisors Helping Chart the Course of Advanced Television, 11 Jun 2011Canoe Ventures Advisory Board Expands with Top Marketing TalentRick Boyko, Brian Collins, Gary Elliott, Nancy Hill, Mark Kaline and Ted McConnell Join A-List Roster of Advisors Helping Chart the Course of Advanced Television, 11 Jun 2011ARF Insights: An Interview with Tom H.C. Anderson of Anderson AnalyticsIn preparation for the Advertising Research Foundation's Audience Measurement 6.0 Symposium next week, we reached out to Next Gen Market Researcher Tom H. C. Anderson, whose firm Anderson Analytics was one of the first to leverage text analytics in the marketing research industry. Anderson Analytics has since developed a reputation for combining traditional marketing research with new media research., 09 Jun 2011Member News: Nielsen Catalina Solutions Appoints Leslie Wood as Chief Research OfficerNielsen Catalina Solutions, a leader in measuring and improving advertising performance, has hired advertising analytics expert Leslie Wood to the newly created position of Chief Research Officer. The position, which reflects the expanding demand for the multi-platform "watch-and-buy" services of Nielsen Catalina Solutions, is effective immediately., 08 Jun 2011Research: Mobile Research - Return to the Wild West?Mobile research presents a great opportunity to add insight to research, says Thomas Edwards, the boss of Synovate's new mobile division. But as numerous providers seek to cash in, will it suffer from the same problems that online research did a few years ago?, 02 Jun 2011Ad Age: How the Census Impacts Your Media PlanThe AdAgeStat Q&A With Census Director Robert Groves, 01 Jun 2011BNET: Are you targeting the wrong audience?For so many years, Nielsen and others have programmed people's brains into thinking that the sweet spot of advertising is the 18 to 49 demographic. Within that group, the even sweeter spot supposedly was the coveted 18 to 34 cohort that fetched the highest advertising dollars., 31 May 2011ARF Insights: How Important is Viewer Engagement with Peter Daboll & Michael Curran, Ace MetrixResearchers have long theorized the relationship between program engagement and advertising effectiveness, but these theories have seldom been tested. Peter Daboll, CEO of Ace Metrix, and Michael Curran, Ph.D. and Director of Insights and Analytics at Ace Metrix, have tested the relationship between engagement and effectiveness, and their results may surprise you. We interviewed Daboll and Curran about their work., 27 May 2011ARF Insights: Quality Advertising Effectiveness with Molly Elmore, VP of Research at InsightExpressOur capability for delivering complex online campaigns requires research methodology that is sophisticated enough to account for the myriad formats, sites, and success metrics that typify the online media ecosystem. While early online advertising was fairly easy to measure, today's digital ad effectiveness research requires more advanced techniques. In this interview, Molly Elmore, VP of Market Research at InsightExpress, explains how data weighting can help researchers draw accurate conclusions in advertising effectiveness studies., 24 May 2011ARF Insights: Understanding Earned Media in an Interview with Seth Duncan, Research Director at BeyondWhile word-of-mouth marketing was once mainly the purview of PR agencies, social media data has given market researchers a way to quantify earned media like never before. Here at the ARF, we spend a lot of time helping our members figure out how to translate social media data to business intelligence. We caught up with an expert on the subject to get some insight. Below, Seth Duncan, Research Director at Beyond shares his thoughts about how to optimize earned media., 18 May 2011Ad Age: Why Social Networks Are Cool on Sharing (Their Data)With Focus on Ad Revenue, Not Exchanging Prime Data, Social-Media Players Hold Upper Hand Over Market Researchers, 03 May 2011Ad Age: Is Facebook Charging for the Wrong Things in Bid for Dollars?Network Is Giving Away Its Most Powerful Tools, Even as Marketers Question Paid Ads, 02 May 2011Member News: Communispace - The 64% Rule, What Real Customer Engagement Looks LikeWondering how to best engage consumers in co-creation and generation of deep insights?, 26 Apr 2011Research: A Change of MindNeuroscience has provided a bevy of new ways to get inside consumers' heads. Robert Bain spoke to Graham Page, head of Millward Brown's neuroscience practice, about how researchers are coming round to neuro., 21 Apr 2011Technology Review: You Are the Ad, Facebook has Emerged from a Privacy Scandal to become Online Advertising's Next Great HopeFacebook's Goal: Turning Us All into Marketers, 20 Apr 2011Research Industry Study Finds Weakening Confidence in Value of MRFacebook's Goal: Turning Us All into Marketers, 19 Apr 2011Advertising Age: Will Social Media Replace Surveys as a Research Tool?Biggest Research Buyer P&G Says It Wants Less Methodology Dogma, More Projections, 29 Mar 2011AdWeek: Researchers Look to a Mobile FutureGfK Survey also Foresees More Attention to Social Media as Phone Surveys Fade, 28 Mar 2011GreenBook: ARF re:Think 2011, The Great Neuromarketing DebateWithout a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing., 27 Mar 2011Advertising Age: ARF Panel Finds Promise for Neuromarketing, but Also Plenty of ProblemsInconsistency Emerges in Test Results, and Some Top Players Won't Participate, 25 Mar 2011PeopleBrowsr Shares Social Media History Slide ShowIn conjunction with both the opening of a new San Francisco office and the 75th anniversary of the Advertising Research Foundation, marketing firm PeopleBrowsr gathered together some stats about the evolution of social media., 24 Mar 2011Advertising Age: CBS says Viewers' Age and Sex Shouldn't Matter to MarketersNetwork Proposes New Model for TV Planning and Buying Based on Viewer Behavior and Attitudes, 23 Mar 20111,000+ Marketing and Research Executives to Navigate Industry Challenges at Largest-Ever Advertising Research Foundation (ARF) Re:think 2011Convention Continues Yearlong 75th Anniversary Celebration with Top Industry Speakers, Awards and Presentations of Groundbreaking Research; New Interactive Online Community Connects Re:think Participants in Real-Time, 02 Mar 2011The Next Web: Can premium VOD and buy once, view anytime save film studios from piracy and Netflix?The Next Web - February 19, 2011, 19 Feb 2011The New York Times - Ad Research Organization Begins 75th YearThe New York Times - February 11, 2011, 11 Feb 2011comScore Releases - The 2010 U.S. Digital Year in ReviewReport Highlights 2010 Digital Marketing Trends and Implications for 2011 - February 8, 2011, 08 Feb 2011Mashable: Behind the Race to Build a Better Banner AdIn Mashable January 25, 2011, 25 Jan 2011The New York Times - News From the Advertising IndustryIn the New York Times January 23, 2011, 23 Jan 2011How to Sell Listening to Your Organization, 20 Jan 2011ARF Appointments Signal Emphasis On Media Vs. MarketingIn Media Post - January 5, 2011, 05 Jan 2011A New Take on Multicultural Advertising, 01 Jan 2011ARF Industry Leader Forum: "Putting Listening to Work", 01 Jan 2011Netpop Research Announces New Technology Platform for Tracking Ad Effectiveness Web-WideNetpop Research, LLC announced today a proprietary technology platform for measuring ad effectiveness and brand lift. With its innovative QuidgetTM technology, Netpop offers advertisers an efficient yet powerful tool for measuring ROI and driving ad sales., 01 Nov 2010Announcing The ARF Research Quality CouncilThe ARF today announced the launch of the Research Quality Council (RQC). In addition to continuing the successful online research quality initiatives commenced in 2007, the Council will provide leadership and member intellectual capital for the recently announced NeuroStandards Collaboration, as well as for other key research quality initiatives., 15 Oct 2010Cracking Viral Code: Look at Your Ads. Now Look at Old SpiceIn AdAge September 27, 2010, 27 Sep 2010ARF Announces Groundbreaking NeuroStandards StudyThe ARF today announced Engagement 3: NeuroStandards Collaboration, an unprecedented research project that will provide much-needed transparency about biometric and neurological research methods., 24 Sep 2010Todd Powers, IBM Research Head, Joins The ARF as Chief Research OfficerThe ARF announced today that Todd M. Powers, Ph.D. will be joining the ARF as Chief Research Officer by month's end. Dr. Powers comes to the ARF by way of IBM, where he has been since 1998, most recently serving as Director of Brand and Advertising Research in the Market Insights organization., 16 Sep 2010Craig Gugel appointed Chief Research Officer at LogicLab Inc.Craig Gugel, most recently, SVP Media Analytics at the Advertising Research Foundation, has left the ARF and has been appointed Chief Research Officer at LogicLab Inc. (a division of Merkle Inc.). While at the ARF, Gugel was responsible for managing the organization's 360 Media & Marketing Super Council initiatives as well as those for the ARF's Ad Effectiveness, Audio, Print and Video Councils., 21 Jul 2010David Marans Joins ARF As EVP MediaThe ARF announced today that David Marans will be joining their elite research team as EVP Media., 15 Jul 2010ARF Social Media Insights: Can Social Media Effectively Track InfluenceIn MediaBizBloggers - July 13, 2010, 13 Jul 2010Does Social Media In Fast Company July 6, 2010, 07 Jul 2010Breaking Down the Silos of Social MediaIn June 13, 2010, 13 Jun 2010Dial Global joins Advertising Research FoundationIn June 3, 2010, 03 Jun 2010Lynne Johnson Video Interview Series on AgencySpyIn Agencyspy May 11, 2010, 19 May 2010Lynne Johnson on Social Media: Brands Need to Be 'Trust Agents'In Agencyspy May 11, 2010, 13 May 2010Research Transformation Super Council Generates Industry BuzzThe industry eagerly welcomed the Research Transformation Super Council, with a packed room for the first general meeting on Friday May 7th., 13 May 2010Super-Council Eyes Seat At Creative Table, 13 May 20108 Social Media Strategies to Engage Multicultural ConsumersIn Mashable - May 3, 2010, 03 May 2010Top 10 Takeaways from ARF's Annual ConventionIn MediaPost Blogs March 25, 2010, 25 Mar 2010Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen MarketingIn Fast Company March 23, 2010, 24 Mar 2010Re:think 2010 Press Coverage: conference blog, 24 Mar 2010Transformations in Next-Generation ResearchIn Communispace verbatim March 23, 2010, 23 Mar 201010 Essential Rules for Brands in Social MediaIn Advertising Age - March 22, 2010, 22 Mar 2010TV Ads May be More Effective if we Pay Less Attention, 24 Feb 2010Advertising and Marketing Law: Emerging and Hot Topics, 23 Feb 20102010 Re:think Speaker, Marc Gob, Thanks The ARF2010 Re:think speaker and author of Emotional Branding thanks The ARF for contributions to the industry., 02 Feb 2010ARF: Consumer Opinions Online Still Seen as Curse, Not GiftIn Advertising Age - January 11, 2010, 11 Jan 20102010 Re:think Speaker, Marc Gob, Thanks The ARF, 01 Jan 2010ARF David Ogilvy Awards: Submit your story by January 11!, 01 Jan 2010Advertisers Seeking Knowledge Are Flocking to the ARFThe Days of Accepting "Half My Advertising Is Wasted" Are over!, 03 Dec 2009Lynne D Johnson: Advertising's New Social Media ConscienceIn SocialTimes - November 17, 2009, 17 Nov 2009Innerscope Research Becomes First Neuroscience-Based Biometric Company Validated by Advertising Research Foundation Research ReviewInnerscope Research, the measurement leader in biometric insights for media and marketing companies, announced today that it is the first neuroscience-based biometric company validated by the Advertising Research Foundation's (ARF) research review process., 03 Nov 2009Time to adjust the setIn Financial Times October 28, 2009, 28 Oct 2009Survey Sampling International Endorses ARF's Quality Enhancement Program (QeP)Survey Sampling International (SSI) announces that after thorough review, the company is endorsing the ARF's recently announced QeP initiative for the enhancement of quality in online research., 14 Oct 2009ARF at Advertising Week News Highlights, 30 Sep 2009Ad Age: Coke, GM, Kraft, Others to Test ARF Pilot Program, 29 Sep 2009Industry Embraces ARF Quality Enhancement Process (Qep)Pilot tests with The Coca-Cola Company, Bayer, General Mills, Capitol One, GM, Microsoft, Kraft and Unilever, accounting for a half billion dollars of marketing research purchasing power, are currently underway., 19 Sep 2009The NPD Group's Steve Coffey Named Co-Chair of ARF Online Research Quality CouncilSteve Coffey, Chief Research Officer for The NPD Group, has been named co-chair of the Advertising Research Foundation's (ARF) Online Quality Research Council (ORQC). Coffey joins Stan Sthanunathan, VP of Marketing Strategy and Insights at Coca-Cola, also co-chair. He succeeds Bob Tomei, of IRI, who established the committee in 2007 and will remain on the council's governing board., 18 Aug 2009ARF Initiatives Addressing Critical Business Needs - New Member Acquisitions up 33% in 2009At a time when most industry organizations are struggling, 53 new members have joined the ARF in the first half of 2009 - a 33% increase over 2008., 05 Aug 2009ARF's AM 4.0 News Highlights, 29 Jul 2009ARF Summer School, 23 Jul 2009 International Newsmedia Marketing Association Reports on AM 4.0The Advertising Research Foundation (ARF) Audience Measurement 4.0 conference was devoted to helping members get a deeper understanding of how media audiences can be measured, how those measurements can be demonstrated and validated to advertisers, and how those measurements can be translated into increased return on investment for marketers., 08 Jul 2009ARF's AM 4.0 News HighlightsAdvertising Highlights, 08 Jul 2009The Advertising Research Foundation Reinvents Radio; Audio Council is Revamped with New Mission and Additional FirepowerCouncil adds Nielsen's Lorraine Hadfield and Mediaedge:cia's Kim Vasey as Co-Chairs, 15 Jun 2009Multiple panel membership In Research June 10, 2009, 11 Jun 2009The ARF Announces 2009 Great Mind Awards Winners The Advertising Research Foundation (ARF) today proudly announced recipients of the ARF 2009 Great Mind Awards at a special luncheon session during Re:think: The ARF Annual Convention + Expo, being held this week at the Marriot Marquis Hotel in New York City. Sponsored by Harris Interactive, the ARF Great Mind Awards honor research innovation, rising research stars and important member contributions to the field. The Awards recognize individuals who bring excellence to and advance the art and science of advertising research., 01 Apr 2009Online Research Quality PressStan Sthanunathan, vice president for marketing strategy and insights at the Coca-Cola Company, Atlanta, was named as the co-chairman of the Online Research Quality Council of the Advertising Research Foundation, New York. He joins Robert Tomei, the other co-chairman, and assumes duties from Kim Dedeker, who left the Procter & Gamble Company to join Kantar, part of WPP, as chairwoman for the Americas., 29 Mar 2009Researchers "must evolve with consumers" In Research - March 5, 2009, 05 Mar 2009ARF Launches Shopper Insights CouncilIn BRANDWEEK - March 2, 2009, 02 Mar 2009When Calculating Twitter's ROI, Don't Forget Its Change on OrganizationsIn AdAge February 25, 2009, 25 Feb 2009ARF: TV Ads Are Still Effective, If Not MoreIn Brandweek and Adweek - February 25, 2009, 25 Feb 2009Social Media Research: Creating a Human-Centric Lens, 23 Feb 2009P&G Research Head Mourns MR's Lost Listening SkillsIn Daily Research News Online -January 28, 2009, 28 Jan 2009Marketing Execs: Researchers Could Use a Softer TouchIn AdAge January 27, 2009, 27 Jan 20092009 ARF David Ogilvy Awards Winners: Cheetos, NBA and Obama for America, 01 Jan 2009At Advertising Week, Learning To Listen, 23 Sep 2008Audience "Listening" May Eventually Drive Ad-Spend DecisionsIn Broadcasting & Cable - September 22, 2008, 22 Sep 2008The End of Consumer Surveys?In AdAge September 15, 2008, 15 Sep 2008Industry Unleashes Flood of Studies to Prove Its WorthIn AdAge August 25, 2008, 25 Aug 2008Research must be more accountable, says P&G's Kim Dedeker, 18 Aug 2008P&G's Dedeker To Chair Online Advisory Board In Research - August 4, 2008, 04 Aug 2008Ogilvy Award - New Steel Campaign Continues to Change PerceptionsIn Your Metals News July 21, 2008, 21 Jul 2008Are professional respondents really so bad? ARF investigates In Research - July 21, 2008, 21 Jul 2008ARF's Barocci on the Cross-Media Challenge In Research - June 30, 2008, 30 Jun 2008Gorillas in the (Media) Mix?A bad pun on a Sigourney Weaver movie, but let's face it, TV is still the 800-pound gorilla in the media mix. However, with the explosive growth of Internet advertising, viral/social community/event approaches, and shopper marketing, the questions concerning TV advertising's ROI have gotten more acute than ever., 24 Jun 2008MTV Networks "Multi-screen Engagement Case Study" of "The Hills" Presents Adweek reports that MTV's study provides breakthrough and compelling evidence demonstrating the impact of viewer engagement with programs and brands soars when digital platforms are added., 05 May 2008Making Market Research CoolAd Age profiles Joel Rubinson, the ARF's new Chief Research Officer, who wants market research to be seen as cool. Check out his reasons why and the sidebars on cool researchers., 28 Apr 2008Measuring Engagement: Audience Metric Exerts Increasing Influence on Ad Spending, 28 Apr 2008"Foundations of Quality" Initiative Launched by ARF Online Research Quality CouncilA major industry-wide initiative "Foundations of Quality" - designed to provide knowledge-driven answers to client questions about the overall quality and effectiveness of online market research, was launched today by the Advertising Research Foundation (ARF), 24 Apr 2008ARF Taps New Research Chief, Suggests Shift from 'Engagement' to Brand FocusThe move suggests a fundamental shift in the ARF's focus from the tenure of its previous chief research officer, Joe Plummer, who was engaged primarily in, well, engagement., 10 Mar 2008B-to-B Events Build Brand Value, Not JustBusiness-to-business marketers have long debated whether B-to-B events sponsorships and other event marketing are effective only for boosting sales in the short term--or also have longer-term, brand-building value., 29 Feb 2008ARF Has New Engagement Council "The mission is going to be to move it to action," says Ray Pettit, who has been managing the ARF's efforts since last September when Joe Plummer stepped down as chief research officer, and the de facto head of its engagement efforts., 19 Feb 2008 This Is Your Brain, This Is Your Brain On NielsenIn a major commitment to the emerging field of neuroscience media research, Nielsen Co. this morning said it has made a strategic investment in NeuroFocus, a company specializing in the science of brainwave research, especially as it relates to measuring the effectiveness of advertising, programming and other forms of media messaging., 08 Feb 2008 Study: Advertising Makes Bad News Even WorseHere's a Data Points item I wrote for our 1/21 issue. Unfortunately, the ARF doesn't provide a link to that article., 17 Jan 2008