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ARF West

ARF West: “Insights to Action: Tackling the Measurement Mandate in Oh so Many Ways”

Free for ARF Members

From Re:Think, the largest Market Research stage in America, the ARF shares with their West Coast colleagues some of the best practices, presentations and problem solving for delivering true ROI on your market research dollars.


Speakers
Dan Chapsky – Data Scientist, Facebook
Roxanne Gray, Ph.D. – VP, Marketing Research Manager, Wells Fargo
Bill Harvey – co-Founder & Strategic Advisor, TRA, Inc.
Jamie Jones – Director, Marketing and Communications, Millward Brown
Charles Kennedy – ARF West Member Engagement Officer
Jay Leon – VP, Sports Research, Turner Broadcasting
Duane Varan, Ph.D. – CEO, MediaScience

 

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Agenda

8:00-8:30am: Breakfast
8:30-9:00am: Introductions
9:00am-12:00pm: Insights to Action: Unlocking Growth through Big Data & Increasing Sales using Neuro – It’s not just Brain Science
12:00-1:00pm: LUNCH
1:00-3:00pm: Insights to Action: Tapping Social to Drive Growth and Leveraging the ARF Pro Network
3:00-4:00pm: Wrap Up; Networking