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Mastering Mobile Marketing:
A Roadmap for Growth and Success

November 14-15

An ARF West Coast Conference

It is indisputable. Mobile is rapidly becoming indispensable – to consumers, to marketers, and to their consumer experience initiatives. Consumers are checking their mobile devices more than 150 times a day, and at least 79% of smartphone owners are using their mobile devices to buy products and services with their mobile devices, and this figure is growing.

So the question is “how do you take full advantage of this remarkable marketing opportunity”? You know about many mobile strategies and tactics, but are you choosing the rights ones, with the right content, in the right order, at the right time?

Join the ARF and industry leaders for a 2-day Conference at the Facebook Headquarters in California as we share the knowledge, latest insights, impactful examples and an actionable roadmap to help marketers decide with confidence how to make their mobile platform thrive!

The conference will focus on four main areas of mobile:

  • Measurement in ROI in mobile space
  • Maximizing creative mobile
  • Mobile research quality
  • Mobile remakes the path to purchase

Featured Speaker

Eric Zuncic
Eric Zuncic
Chief Strategy Officer, CP+B
Cyber Lions Winner


Chris Barton – Director, ESPN
Artie Bulgrin – SVP, ESPN
Julie Bernard – Verve Media
Jane Clarke – CIMM
Meghan Elrhoul – Twitter
David Fischer – VP, Global Advertising, Facebook
Manuel Garcia-Garcia – SVP, The ARF
Anneka Gupta – Chief Product Officer, LiveRamp
Sara Hall – Waze
Dan Levi – CMO, Clear Channel Outdoor Americas
Drew Lipner – Kantar MillwardBrown
Andrew Pancer – COO, dstillery
Jennifer Pelino – VP, Omni Channel Media, 84.51°
Barbara Singer – VP, ESPN
Juliana Smith Holterhaus – Qualtrics
Michael Smith – MFour
Jasper Snyder – EVP, The ARF
Andy Stevens – SVP, Clear Channel Outdoor Americas
Rolfe Swinton – RealityMine
Audrey Thompson – Oracle Data Cloud
Hannu Verkasalo – CEO, Verto Analytics

Barton   Elrhoul  Levi  Singer  Stevens Verkasalo



Facebook HQ
1 Hacker Way
Menlo Park, California 94025


Click Here to Register!



If interested in sponsorship opportunities at this conference, please contact Daniel Bulgrin.