ARF Member Login

arfwest-header-698x126

Insights2020:
Speakers

View agenda »


Jeff Buchan – Associate Manager, Global Industry Relations, Google
Jeff Buchan serves as Associate Manager of Global Industry Relations for Google, where his focus is aligning the company’s business objectives with industry and government policy. Prior to joining Google, Jeff worked at Ogilvy & Mather on the IBM business, where he planned and executed digital and traditional marketing campaigns. He was selected as a finalist for Forbes’ 2015 30 Under 30 List for Marketing & Advertising. Jeff holds a B.A. in political science (cum laude) from Duke University and is currently pursuing his M.B.A. at the NYU Stern School of Business.


Stephan Chase – VP, Consumer Insight Research & Analytics, Marriott International
Bio coming soon!


Mike Clarke – Head, Brand Insights & Measurement, Google
Mike Clarke leads the Brand Insights & Measurement Solutions team at Google which is focused on helping brand advertisers make their advertising more accountable in digital and beyond. In his previous role at Google, Mike was responsible for audience buying solutions for brands. Before Google, Mike worked in consumer research and technical product management at BlackBerry. He is currently Ph.D. a.b.d. in sociology at the University of Waterloo studying audience development and holds an M.Sc. in consumer behaviour.


James Curleigh – EVP & President, Levi’s Brand, Levi & Strauss & Co.
James Curleigh, EVP & President of the Levi’s Brand at Levi & Strauss & Co., where he is responsible for managing the strategic direction and execution of the brand. James has 20+ years’ experience building and expanding consumer brands around the globe. Prior to Levi Strauss & Co., he served as the President and CEO of Keen Footwear, Inc. James holds a B.Comm. degree from St. Mary’s University in Nova Scotia, Canada.


Marc de Swaan Arons – CMO & Executive Board Member, Kantar Vermeer
Marc de Swaan Arons is CMO & Executive Board Member at Kantar Vermeer where he spearheads the Marketing2020, Agency2020 and Insights2020 initiatives, and manages all global strategic alliances. He is a frequent keynote speaker at business schools and industry conferences. Previously, Marc co-founded EffectiveBrands which in 2014 merged to become Kantar Vermeer. Marc holds a business economics degree from the Erasmus University.


Kyle Flick – Marketing Manager, BrightRoll
Kyle Flick is a Marketing Manager for BrightRoll, Yahoo’s programmatic ad technology. Previously, he was on AOL’s sales research and insights team. Prior to AOL, Kyle held positions at technology publisher IDG and media agency Zenith Optimedia. Kyle graduated with a B.A. in political science from UC Davis and is currently working on his M.B.A. at the Haas School of Business at UC Berkeley.


Gayle Fuguitt – CEO & President, The ARF
Gayle Fuguitt is the first woman to lead The ARF since she became CEO & President in April 2013. Prior to The ARF, Gayle spent 32 years at General Mills and served on The ARF Board and Executive Committee (2005-2012). She holds a B.A. in economics from the University of North Carolina, and an M.B.A. in marketing research from the University of Wisconsin. In 2014, Gayle was inducted into the Market Research Council, Inc.’s Hall of Fame.


Christina Jenkins – Director, Global Research, GSO Insights, LinkedIn
Christina Jenkins is Director of Global Research, GSO Insights at LinkedIn. She has over 12 years’ experience in marketing and media and market research. Prior to this, Christina led the EMEA Marketing Solutions Insights team at LinkedIn, delivering insights, analytics and research for sales and marketing. She currently sits on the I-COM Data Creativity Awards (DCA) Board and is an Advisory Board Member for Women In Research (WIRe).Christina has a B.S. in marketing from The University of Mississippi.


Jenny Lo – Design Researcher, Uber
Bio coming soon!


Jed Meyer – Global Director, Research & Analytics, Annalect
Jed Meyer serves as Global Director of Research and Analytics at Annalect, part of Omnicom Media Group. Jed is focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms and global markets, creating a single communications planning source. Jed was named to Broadcasting & Cable’s 2012 Digital All-Stars and is the Board Chair for the Prospect Park YMCA in Brooklyn, NY. He holds a B.A. from Columbia University.


Barb Murrer – Senior Director, Global Marketplace Insights, Levi Strauss & Co.
Barb Murrer is Senior Director, Global Marketplace Insights, for Levi Strauss & Co., where she leads the company’s insights efforts and works across the business to help inform strategy and tactics in areas including as marketing, merchandising, design, retail and ecommerce. Previously Barb worked for The Clorox Company. She holds a B.A. in economics and political science from Colgate University and an M.B.A. in marketing and organizational development from the University of Rochester’s Simon School of Business.


Kevin Singer – Senior Partner, Kantar Vermeer
Bio coming soon!


Sam Singh – Director, Measurement, Americas, Google
Sam Singh, Director of Measurement for Americas at Google, is a veteran of the Consumer Products Industry. In past roles at Google, he has focused on global accounts – product delivery, measurement & insights and the Google’s BrandLabs team. Previously, Sam has worked at GlaxoSmithKline, Procter & Gamble and Gillette in roles spanning Brand Management, Media Management, Sales, Consumer Insights and Procurement. Prior to joining Google, Sam was the Global Head of Media at GlaxoSmithKline.