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Insights2020:
Your Key Growth Drivers

February 10, 2016

By Invitation only.

Join fellow industry leaders for a hands-on experiential networking event.

Advertisers will share the biggest challenges they face. Through small group discussions and table-top action sessions we will identify the role of insights and analytics to address these challenges.

The basis is the Insights2020 study sponsored by The ARF along with Millward Brown Vermeer, LinkedIn, Unilever, Korn Ferry, Wharton and the ANA.

If you would like to join this exclusive invitation only event, contact Michael Heitner at michael@thearf.org.

ARF West
Insights2020: Your Key Growth Drivers
Google Offices, San Francisco

View speaker bios »


Agenda

9:00 – 9:15am
Opening
Gayle Fuguitt – CEO & President, The ARF

9:15 – 9:45am
Partnering for Success: C-Suite & Insights
James Curleigh – EVP and President, the Levi’s Brand, Levi Strauss & Co.
Barb Murrer – Senior Director, Global Marketplace Insights, Levi Strauss & Co.

9:45 – 10:15am
Insights2020 Recap and Report
Marc de Swaan Arons – CMO & Executive Board Member, Millward Brown Vermeer
Christina Jenkins – Director, Global Research, GSO Insights, LinkedIn

10:15 – 10:45am
Break

Key Growth Driver Deep Dives

10:45 – 11:15am
Fireside Chat: Common Metrics Embraced By All
Sam Singh – Director of Measurement for Americas, Google

11:15 – 11:30am
Integrating Multiple Sources of Data for Better Decision Making
Jed Meyer – Global Research Director, Annalect

11:30am – 12:30pm
Translating Insights into Action (at your table today and in the office): Metrics and Data
(tabletop discussions led by Facebook, Oracle, Dstillery, Twitter, ESPN)

12:30 – 12:45pm
Report Back by tabletop discussion leaders

12:45 – 1:40pm
Lunch and Young Pro’s Panel

Key Growth Driver Deep Dives

1:40 – 1:55pm
The Quest for Customer Centric Growth
Stephan Chase – VP, Consumer Insight Research and Analytics, Marriott International

1:55 – 2:10pm
Culture Embraces Risk and Experimentation
Kevin Singer – Senior Partner, Millward Brown Vermeer

2:10 – 2:40pm
Networking Break

2:40 – 3:40pm
Translating Insights into Action (at your table today and in the office):

Customers and Culture
(two rounds: tabletop discussions led by Facebook, Oracle, Dstillery, Twitter, ESPN)

3:40 – 3:55pm
Report Back by tabletop discussion leaders

3:55 – 4:15pm
Putting Your Action Plan Together

4:15 – 4:30pm
Closing
Gayle Fuguitt – CEO & President, The ARF

 


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