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ARF Brings You Cannes Lions 2015

When the Hype Dies Down, The Real Work Can Get Done

Colin Drummond, Partner, Chief Strategy Officer, Deutsch

The complexity and difficulty of harnessing data is overwhelming.  But you need human insight for perspective.  Big data is very much about potential.  Starting with the truth of the Brand and magnifying it to the point of tension.  With his career, Collin shares having the courage to walk up to a leader and say “I want to work with you.”

Colin will be speaking at ARF’s event at Facebook Headquarters: How Advertising Works — How Technology Makes It Better