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ARF Brings You Cannes Lions 2015

Using the Power of Technology to Create Disruption in Media We’re Comfortable With

Sarah Hofstetter, CEO 360i

Sarah discusses conviction and adaptability in both her career and approach. She didn’t aspire to be CEO, but adjusted to powerful mentoring. We learned about how new technology in a marketing campaign used flight cancellation data to alter bids in search, which was really no different than past day radio when the weather forecast adjusted which advertisements ran on air.