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ARF – Emerging Hot Topics 1

1. Measuring the Moving Screen
2. The Television Audience Redefined
3. Insights for the Future of Online Video Commercialization
4. What’s the Real Role of Social Media in the Marketing Mix?

1. Measuring the Moving Screen: The Future of Tablet Measurement

In 2011 the market has seen rapid growth in tablet offerings. The market shift is leading cable operators and media companies to question how tablets will transform consumers viewing behaviors in the home and beyond. Nielsen will discuss the impact of tablets like the iPad to the marketplace and the challenges these new screens bring to measurement.
Speaker:
Matt O’Grady — EVP, Media Audience Measurement, The Nielsen Company

2. The Television Audience Redefined: An Update

An industry giant explains moving beyond demographics.
Speaker:
David Poltrack — Chief Research Officer, CBS Corporation; President, CBS VISION

3. Insights for the Future of Online Video Commercialization

This session will describe the Turner Broadcasting and Magna Global Study which explored the actual behavior of consumers when exposed to various thresholds of commercialization in full-length television programs viewed online.
Speaker:
Stacey Lynn Schulman — SVP Research, Turner Broadcasting Sales, Inc.

4. What’s the Real Role of Social Media in the Marketing Mix?

Be the first to see key findings from a brand new, consumer “touchpoints” study exploring the impact on attitudes and purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
Speakers:
Walter Carl — Founder and Chief Research Officer, ChatThreads
Irfan Kamal — SVP, Digital/Social, Ogilvy