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ARF Brings You Cannes Lions 2015

Are you a Marketer That Knows How to Build Brands In Today’s World?

Tom Buday, Head of Marketing and Consumer Communication, Nestle

Tom discusses the responsibility of research marketers to identify when and where consumers are spending their time—and most importantly—when and where those consumers are receptive to the brand message. And in today’s world, the importance of a global perspective and the agility to react to change quickly.