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The Talented Team That Drives The ARF

Executive Leadership Team

Gayle Fuguitt

CEO & President

Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014.

  Rachael Feigenbaum

SVP, Events Program Producer

Rachael is the SVP, Events Program Producer at the ARF in charge of program content, speaker recruitment and interaction, new experiential learning platforms, forums, and volunteer networks for all events.

Flynn Kelly Flynn

Director, Business Development & Growth 

Kelly is the Director, Business Development & Growth. She heads up all new member prospecting and recruitment driving new member growth by combining her background in market research with business development. She has significant experience working with local, national and global organizations, rate negotiating, and the negotiating process. 

Michael Heitner

EVP, Member Needs & Value

Michael Heitner is responsible for member relations at the Advertising Research Foundation. As senior vice president of Member Value, Michael leads the ARF’s executive team in building and activating membership through special initiatives, events, and conferences.  Additionally, he serves as an external networking resource, connecting members with each other directly to advance mutual business needs.

Hewitt Suzette C. Hewitt

Senior Director of Events and Experiences 

Suzette is the Senior Director of Events & Experiences at The ARF. She manages the logistical design of conferences & special events experiences. Her role outlines a broad range of responsibilities which include: event sourcing, contract negotiations and execution, budget and forecasting, food and beverage, audio-visual and marketing development.

Mirza Touseef Mirza

Chief Marketing Officer

Touseef is the Chief Marketing Officer at The ARF. She is in charge primarily of ensuring that all content and marketing outputs from The ARF stems from a clear, strong, and effective brand that connects with the audience in an authentic and compelling way. She is a creative strategist at heart who excels in creating, communicating, and delivering offerings that have true value for customers and clients.

  Marc Rappin

EVP, Strategic Sponsorships

Marc is ARF’s EVP of Sponsorships. He brings over thirty years of agency and research experience in helping clients build their brands and achieve their business goals. Marc is bringing that same focus to this role—he helps members achieve success by maximizing their involvement in ARF’s conferences, meetings, and opportunities.

Research Team

Bacon Chris Bacon

EVP, Global Research, Quality & Innovation

Chris Bacon is EVP, Global Research, Quality & Innovation at the ARF. He leads the Research Quality initiatives and leads The ARF’s Leadership Lab program. Since joining the ARF last year, he has shepherded publication of 3 research quality white papers in the Journal of Advertising Research, developed Mobile Research Quality best practice guidelines, and initiated the Leadership Lab which has educated 871 students, awarded 80 Master of Analytics certificates, and held 20 classes with 28 professors.

Garcia Manuel Garcia-Garcia, PhD

SVP, Research and Innovation: Global and Ad Effectiveness

Dr. Garcia-Garcia is currently SVP, Research and Innovation: Global and Ad Effectiveness at the ARF. In this role he works on cross platform measurement order, priming, “digital natives” and other applications of neuroscience to these issues including follow up research. As a strong thought leader, he leverages expertise in consumer neuroscience and best-practice research methodologies to drive the delivery of valuable, informed insights. 

Jasper Snyder

EVP, Research & Innovation: Cross-Platform

Jasper is a member of The ARF’s Research and Innovation team, and is focused on cross-platform media consumption and measurement. He is a trusted advisor and market researcher with 15 years of experience leading quantitative and qualitative research and analytics projects across the consumer and B2B sectors and is also an internationally recognized expert on social media listening and monitoring.

Horst Stipp, PhD

EVP, Research & Innovation: Global & Ad Effectiveness

Horst is part of the ARF’s Research and Innovation team, and focuses on the needs of global members, as well as ARF’s global strategy. He also leads the the original “neuro” research project.  He joined the ARF as EVP of Global Business Strategy in 2011.