Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014.
Rachael is the SVP, Events Program Producer at the ARF in charge of program content, speaker recruitment and interaction, new experiential learning platforms, forums, and volunteer networks for all events. Rachael has over 15 years of events experience including managing a large portfolio of events at the Direct Marketing Association and creating C-level programs for Forbes Conferences. Rachael got her start in the events business working with multinational companies such as Wrigley and The Coca-Cola Company in St. Petersburg, Russia. Rachael holds an M.A. in Russian studies and a Harriman Certificate from the School of International and Public Affairs at Columbia University and a B.A. in Russian and English literature from the University of California at Santa Cruz. Fluent in Russian and proficient in Spanish, Rachael is an intrepid traveler and looks forward to her next adventure.
Michael Heitner is responsible for member relations at the Advertising Research Foundation. As senior vice president of Member Value, Michael leads the ARF’s executive team in building and activating membership through special initiatives, events, and conferences. Additionally, he serves as an external networking resource, connecting members with each other directly to advance mutual business needs. During his three years with the ARF, Michael has developed a number of innovative membership initiatives, most prominently the ARF’s Young Pros program, which to date has attracted more than 700 young professionals. Prior to joining the ARF, Michael worked extensively in marketing and client engagement. He owned the successful New York City advertising agency, Heitner Weiss, for more than a decade; was founder and president of the marketing consultancy RECHARGEnyc; and was president of Verdura, the high-end jewelry brand. Michael holds an M.S. in marketing and advertising from American University’s Kogod School of Business.
Marc is ARF’s EVP of Sponsorships. He brings over thirty years of agency and research experience in helping clients build their brands and achieve their business goals. Marc is bringing that same focus to this role—he helps members achieve success by maximizing their involvement in ARF’s conferences, meetings, and opportunities. Prior to ARF, Marc spent time at Microsoft in its global advertising operation; with WPP’s Y&R Group (across their Y&R digital/social and general advertising division; as part of Wunderman, their direct marketing agency; and in KBMG, their analytics unit). Marc has retail marketing and shopper behavior measurement experience with Omnicom’s Zimmerman Partners and Nielsen’s Spectra Marketing Systems. He also spent seventeen years managing accounts at FCB and FCBi. Overall, Marc brings a breadth of experience and leadership across a wide range of businesses, from service and packaged goods, to B2B, and pharma, and utilizing all disciplines: advertising, direct marketing, digital, social, retail, PR, and promotion programs. Marc married his college sweetheart, has three grown children, and is an avid cyclist and runner.
Jasper is a member of The ARF’s Research and Innovation team, and is focused on cross-platform media consumption and measurement. He is a trusted advisor and market researcher with 15 years of experience leading quantitative and qualitative research and analytics projects across the consumer and B2B sectors and is also an internationally recognized expert on social media listening and monitoring. Before joining The ARF, Jasper worked in Ipsos’ Strategy Partner Group, providing guidance to major clients on all aspects of corporate and brand strategy. Prior to this, Jasper was VP of Insights at the industry-leading social media consultancy Converseon, client services manager at BuzzBack Market Research, and head of Primary Research for Datamonitor (Technology) in London. Jasper holds a degree in law and French law from the London School of Economics, a master’s in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University. He has a wealth of international research experience and speaks French, Italian, and German. Jasper lives in Brooklyn with his wife and son.
Horst is part of the ARF’s Research and Innovation team, and focuses on the needs of global members, as well as ARF’s global strategy. He also leads the the original “neuro” research project. He joined the ARF as EVP of Global Business Strategy in 2011. Prior to that, Horst Stipp was senior vice president, Strategic Insights & Innovation in the Research department of NBCUniversal in New York, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as the new digital platforms. Horst received his Ph.D. in sociology from Columbia University and has been involved in media research for over 30 years. His publications, in English and German, cover a wide range of topics, from advertising effectiveness and branding to the development of the media in the digital age. He has presented on these topics at conferences in the U.S. and Europe. He also taught a seminar on media metrics at Columbia University’s Business School.