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Measuring Advertising Performance 2014
March 11–12, 2014
Lord’s Cricket Ground, London NW8, UK
This year’s theme is measuring the connected consumer. It hints at the vast suite of current tools and methods available to measure and manage communications. The array of specialists will demonstrate how to navigate the complexities of your communications and help you to determine which of your activities are more effective and what the brightest minds are focussing upon. For more information and to register, click here.
Integrating Media Psychophysiology and Traditional Communications Research
March 19, 2014
Executive Conference Center, Atlanta, GA
HCD Research presents a free luncheon and seminar on the integration of traditional communications research tools with measures of psychophysiology in order to optimize advertising, news, and public relations communications. For more information and to register, click here.
The Great Debate 6 – Content+Technology: Where Do Brands Fit?
March 26, 2014
The Dream Hotel Downtown, New York City
This annual evening of fun disruption is a must-attend event for anyone who wants to hear from the brightest, most interesting minds in marketing and advertising as they tackle the issues impacting their business. The always-provocative Michael Kassan, chairman and CEO of MediaLink, will lead a lively discussion on the convergence of content and technology and the implications for brands in thinking as publishers. For more information and to register, contact Sydney Diana at email@example.com or click here.
Please contact Lauren Rubino if you would like to post your partner event!
"The ARF has become invaluable in social media research, and this knowledge helps guide better media and marketing decisions."
Frank Cotignola – Consumer Insights Manager, CIS Center of Excellence, Knowledge Management, Kraft Foods
"At the ARF, you can find the most advanced thinking in the power of social media, and I encourage anyone to join this group to grasp their in their relentless quest for truth."
Marc Gobé – Creator & Co-Founder, Emotional Branding Alliance