Everyone, from advertisers to agencies to researchers, knows that we are in a period of the most profound change to the advertising industry, ever. Period.
But what exactly does that mean?
As we kick off 2016, The ARF is here at CES, front and center with the latest technologies and innovations in consumer electronics. These new devices, gadgets, and technologies have changed consumers’ behaviors, in particular with respect to their consumption of media and the way they connect with each other.
This changes How Advertising Works.
On the webcast we will hear from three illustrious speakers, who will share insights and concrete examples of how we can leverage technology to do better and more effective advertising than ever possible before.
David Poltrack, Chief Research Officer of CBS talks about “A Day in the Life of Today’s Media Consumer”
Chris Rorie, Director, Research & Ad Effectiveness at Foursquare presents “Offline Measurement at the Speed of Digital”
Jeffrey Rossi, Global Director of Business Marketing at Spotify discusses “Streaming and the Human Equation”
Daily Highlight Clips and Full Interview Availability
Gayle Fuguitt, CEO of The ARF will interview advertising leaders over the course of the week – Sir Martin Sorrell, CEO of WPP; Keith Weed, Global CMO of Unilever; Julie Bauer, CMO of Panasonic North America; Jon Iwata, SVP, Marketing, Communications and Citizenship of IBM; and executives from GE, Under Armour, Hulu, and others.
Highlights from the interviews will be tweeted daily (@The_ARF) and posted as updates. Full recorded interviews and insights will be made available to ARF members in the members-only area of the website, starting January 11th, 2016.