Keith Weed, Chief Marketing Officer and Stan Sthanunathan, SVP, Consumer & Market Insights of Unilever architecting the future of the best in CMO and CRO partnerships.
We listened as Keith described the power of marketing and building brands demands combining
- Creativity and Effectiveness
- Art and Science
- Magic and Logic
Stan added that this is playing out more than ever in today’s world mandating knowing both data and implications. Not just being a mathematician knowing numbers but explaining how to apply those findings.