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ARF Board of Directors

Board of Directors – Executive Committee

Jed Meyer (Board Chair)

Executive Vice President, Corporate Research, Univision Communications, Inc.

Jed Meyer serves as Executive Vice President of Corporate Research for Univision Communications, Inc. (UCI), the leading media company serving Hispanic America. In this role, Meyer leads the Company’s audience cross platform measurement efforts in ways that provide an accurate and competitively advantaged understanding of Univision’s audience in order to drive business growth.

Prior to joining Univision, Meyer served as Global Director of Research and Analytics at Annalect, part of Omnicom Media Group where he was focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms and global markets, creating a single communications planning source. In addition, Meyer was responsible for the ongoing global integration, development and deployment of Omnicom’s research and analytics capabilities, aimed at assuring consistent access and value to Omnicom clients worldwide.

Prior to joining Annalect, Meyer spearheaded Nielsen’s entry into both online ratings and set-top box data. In the early 2000’s he drove Nielsen’s challenge to the then-entrenched market leader Media Metrix (now comScore). Later, Meyer conceptualized and brought to the market, Nielsen DigitalPlus, a groundbreaking new approach to audience measurement by partnering with local cable companies to incorporate data from their digital set-top boxes into traditional Nielsen measurement approaches. On the global level, he has lived and worked in mainland China, championing the China Media 2.0 strategy and moving the company away from legacy product lines and towards a dynamic, locally-led, joint venture focused on advanced audience analytics.

Meyer is a member of the Board of Directors for the Advertising Research Foundation and the Media Research Council and was named to Broadcasting & Cable’s 2012 Digital All-Stars. He also serves as the Board Chair for the Prospect Park YMCA in Brooklyn, NY. He holds a Bachelor of Arts from Columbia University.

David Poltrack (Past Chair)

Chief Research Officer, CBS Corporation, and President, CBS Vision

In January 2006, David F. Poltrack was promoted to Chief Research Officer, CBS Corporation and President of CBS VISION where he oversees all research operations at CBS Corporation. CBS VISION is a new research unit designed to explore and offer insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. He also designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas. This state of the art Research Center provides ongoing consumer feedback concerning all programming and new entertainment technologies. He joined CBS in 1969 as Manager, Marketing Services, CBS Television Stations, National Sales. After holding various positions within CBS Television Stations and the CBS Television Network, he was promoted to Executive Vice President, Research and Planning, CBS Television in 1994.

Poltrack is past chairman of the Media Rating Council (MRC), a trustee and member of the executive committee of the Marketing Science Institute, past president of the Market Research Council, vice president of the Advertising Research Council, and a member of the National Association of Television Arts and Sciences. He is past chairman of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF).

He is winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association recognizing his significant contributions to the design, use, and understanding of broadcast audience research. In addition, he is author of Television Marketing: Network, Local, and Cable (McGraw-Hill), and has published several articles in various professional journals.

As Adjunct Professor at New York University, he teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education. He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Dong Graduate School of Business, Beijing, China. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and New York University (M.B.A., Marketing).

Artie Bulgrin (Media)

Senior Vice President, Global Research + Analytics, ESPN, Inc.

Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll – a service of TNS Sport, and Disney Media Networks’ Media and Advertising Lab. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.

Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development. Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.

Gayle Fuguitt

President & CEO, The ARF

Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014.

Jeffrey Graham (Media)

Global Director, Sales Research, Twitter

Jeffrey Graham leads sales research globally for Twitter. His team focuses on helping marketers understand the value of Twitter investments and use Twitter data to improve their entire marketing mix.

Prior to Twitter, Jeffrey led advertising research for the Americas at Google, leading a team who developed new data and measurement platforms across all Google products. Jeffrey has held several senior positions on the agency side. He served as EVP, worldwide director of Performance at Initiative where he was responsible for the growth of analytics as a discipline and revenue stream across Initiative markets in more than 50 markets across the globe. Jeffrey was also senior vice president, director of Strategic Research and Accountability, at Starcom MediaVest, where he led the company’s accountability practice for its largest North American client, Procter & Gamble. At SMG, he was a core member of the P&G global team charged with identifying, developing, and piloting next generation cross-media marketing pre-testing and ROI measurement. On the media owner side, Jeffrey held a leadership role at The New York Times, where he was executive director, Customer Insight, responsible for all corporate research, including advertising research, marketing and web analytics, data mining, and strategic research. In this role, Jeffrey provided data and strategic guidance in support of new revenue models for the company. Jeffrey was also on the start up team at Dynamic Logic, a marketing effectiveness research company, where he led client services and research development. He was responsible for creating the company’s cross-media products, which have been used by many of the world’s top advertisers. Dynamic Logic was sold to WPP in 2004.

Jeffrey was awarded a Ph.D. in sociology in 2009 for his work on rumor control. He has published extensively in the areas of digital research and marketing effectiveness measurement. He lives in Brooklyn, New York, with his wife, Maria, and his two children, Christina and Paul. His hobbies include soccer and swimming.

 Barb Murrer (Secretary)

Senior Director, Global Marketplace Insights, Levi Strauss & Co.

Barb is Senior Director, Global Marketplace Insights, for Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear, founded over 160 years ago. Barb leads the company’s insights efforts and, along with her team, works across the business to help inform strategy and tactics in areas such as Marketing, Merchandising, Design, Retail and Ecommerce.

In the sixteen years prior to LS&Co., Barb worked for The Clorox Company in Insights leading Shopper, Advanced Analytics and in her last role, Cleaning and International. She has a breadth of experience across Insights specialties as well as across a variety of product categories. Her first role in Insights was with Nielsen, onsite with what was then Kraft General Foods. Prior to this she worked in Corporate Banking in New York City.

Barb holds a B.A. in Economics and Political Science from Colgate University and an MBA in Marketing and Organizational Development from the University of Rochester’s Simon School of Business.

Kate Sirkin (Agency)

EVP, Global Research Director, Starcom MediaVest Group

As a 20+ year veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support for SMG clients, initiates proprietary studies and acts as the company’s voice on critical media issues. A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher and moved to the head office in Chicago in 1997. Throughout her career, Kate has spearheaded a number of research initiatives that have helped to expand the field of media research, from early investments in brainwave monitoring to evaluate impact on attention levels to tv programs and commercials and eye tracking in pursuit of optimal OOH placement and content, to television optimization, single source analysis and fusion. Kate has also developed parameters to determine the value and effectiveness of advertising in big-ticket TV events (i.e. Super Bowl, Oscars and the Olympics.).

Kate’s current role provides her the opportunity to develop strategic alliances with key players in the industry that can help support SMG’s leadership in the market. She is currently working on improving the way the industry thinks about diversity measurement, developing applications that help delivery more effective human focused brand experiences and partnering with the large portals to generate new knowledge that really optimizes the digital recommendations and measurement solutions that we provide for our clients brands. She is a founding member of MASB (Marketing Accountability Standards Board), past executive and board member of the ARF and part of the executive board of CIMM. Kate is also on the Print and Digital Research Forum Program Committee and a regular speak at this event. Kate was promoted to the SMG board in March 2005.

Stan Sthanunathan

SVP, CMI, Unilever

Mr. Sthanunathan is currently SVP of CMI at Unilever based in London. Prior to joining Unilever, he was VP of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta heading up the function on a global basis. Prior to this role, Stan was head of Knowledge & Insights for the Asia Group of Coca-Cola based in Hong Kong. He started his career sixteen years ago in The Coca-Cola Company as research manager of Middle East and North Africa Division based in London. Before joining Coca-Cola, Stan was general manager of NFO in their Middle East, North Africa office based out of Dubai for five years. His research career started in 1985 with Pathfinders: India with whom he was associated for almost seven years. Upon leaving, he was General Manager of the agency. Stan earned his B.S. in mechanical engineering from Bombay University and followed this with his M.B.A. from India Institute of Management in Bangalore, India.

George H. Terhanian, Ph.D. (Finance Chair)

Group President and Chief Research & Analytics Officer, The NPD Group, Inc.

George Terhanian leads The NPD Group’s global Research Sciences, Panel Management, and Analytics & Modeling functions. Prior to joining NPD, George was Chief Strategy & Products Officer and President, North America at Toluna, a leading panel management company. Before that he spent nearly 14 years at Harris Interactive in leadership positions including President, Global Solutions; President, Global Internet Research; and President, Harris Interactive Europe. He presently serves on the Board of Directors of both the Advertising Research Foundation (ARF) and the Council of American Survey Research Organizations (CASRO). George holds a Ph.D. from the University of Pennsylvania and a Master’s degree in Education from Harvard, and is the author of numerous, published research articles. He earned his undergraduate degree in Political Science from Haverford College.

Board of Directors

Andrew Appel

President & CEO, IRI

Andrew Appel is president and chief executive officer of IRI. Since joining in June 2012, Appel has led IRI’s transformation from a leading insights provider to a technology-focused Big Data company, which integrates the world’s largest repository of otherwise disconnected data sets that lead to purchase on a cloud-based platform. During his tenure, Appel has overseen the development of a variety of products and solutions, creation of a best-of-breed market research ecosystem with over 30 active partnerships,and significant expansion of IRI’s business into new industries and markets.

Appel previously served as chief operating officer at Aon, a leading human resource consulting and outsourcing firm. Before that, Appel was chief executive officer of two of the firm’s three global divisions: Aon Consulting and Aon Benfield. Following his time at Aon, Appel served as the senior vicepresident of Revenue Operations for Accretive Health.

Earlier in his career, Appel was a senior partner at McKinsey and Company and served as a founding member of McKinsey’s Global Business Technology and Operations Practice.

Appel holds a bachelor’s degree in economics from the University of California, Los Angeles and an M.B.A. from the University of Chicago, where he was the Henry Ford II scholar.

Stephan Chase

Vice President of Consumer Insight Research and Analysis, Marriott International

Stephan Chase is Vice President of Consumer Insight Research and Analysis at Marriott International. He has worked at Marriott for nearly twenty years serving also in Brand Management and Marriott Rewards.

His present responsibilities include leading a team of researchers, analysts and program manager responsible for a number of areas: predictive modeling of individual customer behavior which is used to target marketing via email,, and in contact centers. His research team is responsible for brand and advertising research, various tracking/health program, performance assessment, and other areas. The guestVoice team administers surveys at more than 4 thousand properties worldwide, making results available to tens of thousands of users. Results are used in compensation decisions for thousands of on- and off-property associates every year. Also. Properties must meet minimum standards or they risk losing the “flag.”

Jane Clarke

CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM)

Jane is the CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM). She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading video-based content providers, media agencies and advertisers formed to spur innovation in cross-platform measurement. Since its launch, CIMM has produced a Roadmap for STB Data and a Lexicon of over 1400 RPD and advanced advertising terms to provide transparency and education for industry use of RPD data, in addition to a whitepaper on Best Practices in Ad Campaign Effectiveness Research. CIMM has also launched proof-of-concept Pilot Tests for new cross-platform media planning tools (MBI’s USA TouchPoints) and campaign effectiveness tools (with Symphony Advanced Media). Currently CIMM is Pilot Testing comScore’s “Project Blueprint” 5-platform (TV, radio, computer, smart phone, tablet) measurement of unduplicated reach across three media (video, audio, text).

Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Sesame Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.

 Mike Clarke

Head of Brand Measurement & Analytics, Google

Mike Clarke leads the Brand Insights & Measurement Solutions team at Google which is focused on helping brand advertisers make their advertising more accountable in digital and beyond. In his previous role at Google, Mike was responsible for audience buying solutions for brands. Before Google, Mike worked in consumer research and technical product management at BlackBerry. He is currently Ph.D. a.b.d. in sociology at the University of Waterloo studying audience development and holds an M.Sc. in consumer behavior.

 Britta Cleveland

Senior Vice President, Research Solutions, Meredith Corporation

Britta Cleveland is responsible for all of Meredith’s National Media Brands and leading women’s websites. Prior to joining Meredith, she was the director for advertising research at Reader’s Digest and prior to that she worked on the advertising agency side of the business in the New York offices of Saatchi & Saatchi Advertising and held media planning positions in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample. Ware has written and presented papers at numerous industry events covering issues related to advertising effectiveness and tablet magazine readership. She was on the leading edge of the “engagement” movement when she developed the “Involvement Index.” Another key focus has been on the drivers of ad effectiveness, the importance of magazine inputs for Media Mix Modeling and, most recently, ‘bottom funnel’ ROI metrics.  She’s also excited about being on the forefront of the transformation of research from data delivery to story telling, particularly the role of “listening” to generate consumer insights. Over the past two years, Ware’s focus has been on tackling the issue of magazine accountability and specifically the development of an accountability metric that attributes sales lift to magazine advertising. One of her goals to raise the level of interest in research beyond the research community, by providing practical solutions and tools – simplifying the complicated.

Brandon Cooke

Global CMO, McGarryBowen

Honored as an Advertising Age “40 Under 40” in 2014, Brandon brings an ambidextrous background in creativity and advertising, with roles spanning new business, account management, and creative.

As mcgarrybowen’s Global CMO, Brandon has helped grow relationships with many of the world’s Fortune 500 marketers. Under his watch, mcgarrybowen has been recognized as the fastest growing global agency in the business, bringing in new accounts like United Airlines, Procter & Gamble’s Aussie, Staples, Pizza Hut and Maserati. In fact, both Advertising Age and Adweek recognized the agency’s impressive new business streak by naming mcgarrybowen their “Agency of the Year” in 2011.

Before mcgarrybowen, Brandon helped rebuild the new business department at IPG agency Gotham. His efforts were rewarded with wins like Best Western, Hitachi and Waterford/Wedgwood, leading Advertising Age to name Gotham its No. 1 “Agency to Watch” in 2009.

A graduate of the University of North Carolina at Chapel Hill, Brandon started his career as a copywriter at Y&R, followed by six years in account management and new business at Grey Group. He is a die-hard Tar Heels fan, an avid traveler and an aspiring culinary master.

 Jeff Doud 

Director, Marketplace Analytics Kellogg Company

As director, marketplace analytics at the Kellogg Company, Jeff Doud oversees the Kellogg marketing effectiveness program and supports the development of analytical ROI measurement frameworks within Kellogg. Jeff’s work directly informs the placement of all Kellogg North America advertising and promotional investment. Previously, he served as senior manager, business analytics, responsible for development and enhancement of Kellogg internal trade promotion modeling, merchandising insights, national price action analytics, and acting as the research lead with academic professionals. Jeff began his career at Information Resources Inc. (IRI).

Andy Fisher

Chief Analytics Officer, Merkle

As Chief Analytics Officer at Merkle, Andy’s primary responsibility is driving Merkle’s analytics innovation, especially at the intersection of CRM and media analytics. One of his other areas of specialization is helping to bring new approaches in big data analytics to the network television and cable industries. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. In this role he built and managed a team of 150 analytics professionals across 17 countries servicing many of the world’s largest advertisers. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, survey, media data and business intelligence experts. He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also held leadership positions at Personify and IRI. He is a frequent speaker and a co-author of “It Only Looks like Magic: The Power of Big Data and Customer Centric Digital Analytics”. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion. Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.

Carlos Jose Fonseca

SVP, Marketing Science, MetLife

Carlos Jose Fonseca served as VP for the K&I group at The Coca Cola Company. He lead a multidisciplinary team distributed around the world responsible for generating and activating industry and stakeholder knowledge via tools and models that improve business decisions/outcomes in areas that include: investment and communicational optimization, brand dynamics and performance tracking, consumer proximity, commercial execution and advanced analytics.

Previously he served as Marketing SVP for Strategy, Planning and Analytics at MasterCard Worldwide. Carlos initially joined MasterCard Latin America where he created and structured its research and insights team. Following this he developed strategies for new markets and segments in countries as diverse as UK, Brazil, Kenya, UK, Canada and Japan. His experience before MasterCard includes brand management, planning and analysis positions working for P&G, BAT and Citigroup.

Carlos’ early exposure to emerging markets with live-in assignments in Brazil, India, Venezuela, Argentina and Russia, among others, fueled his interest in gaining hands-on experience in launching and growing businesses in such environments. He is also very interested in the role that new technologies and media play in changing consumer behavior and empowering individuals.

Carlos is a Grameen Foundation board member, an umbrella organization that leverages technology to create tools to break the cycle of poverty. He is a graduate in Industrial Engineering from Universidad de los Andes in Bogota, Colombia, with postgraduate studies at Georgetown University and INSEAD.

Steve Hasker

Global President, Nielsen

Steve Hasker is Global President of Nielsen. In this role, he oversees Nielsen’s media business as well as the entire global product portfolio across the media and consumer sectors. Prior to Nielsen, Steve was partner in McKinsey & Company’s Global Media, Entertainment, and Information practice. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia.

Lori Hiltz

Chief Executive Officer, Havas Media North America

Lori Hiltz, CEO of Havas Media North America, is an integrated media pioneer with over 25 years of experience. Lori’s passion for storytelling and deep understanding of today’s complex media landscape fuels her strategic vision and leadership of Havas Media’s North American business.

Since joining Havas in 2013, Lori has led the business to unprecedented growth, strengthening relationships with the agency’s long-term clients, LVMH, Sears Holdings Company and Fidelity, and adding satellite giant DISH, Emirates Airlines, and the iconic auction house Sotheby’s to the agency’s portfolio of clients.

Under Lori’s leadership, Havas Media has grown into a dynamic collective of specialty groups and disciplines that offers clients fully integrated, data-driven media and content solutions. Lori oversees more than 1,000 Havas Media employees across eight offices and is the driving force behind the agency’s commitment to innovation.

Prior to her current position, Lori led Havas Media’s Chicago office, bringing her wealth of experience to drive strategic thinking, innovation, and media optimization for the Sears Holdings Corporation. Before joining the Havas family, Lori managed full service media for the Chrysler, Dodge, Jeep and RAM brands – a billion dollar business in a category that defines American fortunes. Lori also held senior positions at Donor Advertising, Lowe: Campbell-Ewald, and JWT.

Respected throughout the industry, Lori is an Effie award winner and was awarded the Bill Harmon Award from the Chicago Advertising Federation in 2011. She has served as a Grand Ogilvy Judge for the 2015 ARF David Ogilvy Awards, and was a keynote speaker at ARF’s RE!THINK Conference.

Lori is also a passionate advocate; she has run a YMCA, plays an active role on the board of St. Patrick’s Cathedral in Chicago, and is a frequent guest lecturer with worldwide relationship expert Dr. Ruth Westheimer.

Lori holds a Bachelor of Arts in Advertising from Michigan State University. She sits on the board of the ARF, IRTS and is a member of the 4A’s Media Leadership Council.

George W. Ivie

Executive Director, Media Rating Council, Inc.

George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting.

Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.

Gunnard Johnson

Head of Measurement Science and Insights, Pinterest

Gunnard Johnson is head of measurement science and insights at Pinterest. He heads a newly formed team of 12 employees focused on improving Pinterest’s tools for analyzing its users and the impact of its advertisers’ spending.

Prior to Pinterest Gunnard was head of Quantitive Ads Research. At Centro, Gunnard was the Advertising Research Director for Google, where he led the Americas team and influenced Google’s push into brand measurement. An industry leader, Gunnard has worked with the IAB to define the next generation of engagement metrics, the ARF where he has spoken at multiple conferences on topics such as brand measurement and big data, and multiple consortium efforts to improve cross-media measurement via next generation media mix and attribution models. Prior to Google, Gunnard was the SVP of Marketing Science at WPP’s TeamDetroit, where he established a global data and analytics practice for Ford and GroupM’s diversified clients. Gunnard started his career at Andersen Consulting, which became Accenture, in CRM and Customer Insights. He has an undergraduate degree in Political Science and a Master’s Degree in Industrial and Operations Engineering from the University of Michigan. Gunnard lives outside of Ann Arbor with his wife and 3 boys.

Krajicek David Krajicek

Chief Commercial Officer , GfK

Mr. David Krajicek, Ph.D., has been the Chief Commercial Officer for the Consumer Experiences Sector and Member of Management Board at GfK SE., since January 01, 2016. Mr. Krajicek serves as the Chief Executive Officer at GfK Consumer Experiences North America at GfK Custom Research, Inc. and GfK SE. He is a seasoned marketing consultant and executive. He served as a Co-President of GfK Custom Research North America and served as its President. He was appointed to this role in January 2012 and is responsible for running all facets of the business in the region. He joined GfK in 1995.

Mr. Krajicek most recently held the position of Co-President of Custom Research North America, where he was responsible for managing GfK’s client consulting groups, a diverse set of sector experts and research industry thought leaders who provide research and consulting services to a wide variety of companies. Mr. Krajicek also held leadership roles in the region’s Business & Technology sector and Brand & Communications practice.

He served as a Senior Consultant for the North Bay Group, a management consulting company, and was an Analyst at Southern California Edison – a large investor-owned electric utility in California. He has over 20 years of experience. He serves as a Director of Youeye, Inc. He also taught Statistics and Cognitive Psychology at Pomona College in Claremont, California. Mr. Krajicek holds a B.A. from the University of California, San Diego, and an M.A. and Ph.D. from the Claremont Graduate University.

Pierre Le Manh

Chairman and CEO, Ipsos

Pierre Le Manh joined Ipsos in 2004 as the Ipsos CEO for Europe. In 2008, he was appointed Global CEO of Ipsos Marketing, one of the five business lines of Ipsos, and Chairman of the CEEMEA (Central and Eastern Europe, Middle East and Africa) region. In 2010, he was promoted to Deputy CEO of Ipsos and since his relocation to New York City in 2013, he has assumed his current role as the Ipsos CEO for North America, in addition to his role as Global CEO of Ipsos Marketing. Ipsos is a leading global market research firm, listed on the Paris Stock Exchange, with 16000 professionals operating out of 86 countries in 2015.

Mr. Le Manh began his career in 1988 with the French Government in Canada. In 1989, he joined Accenture (formerly Andersen Consulting) as a Consultant in the Strategic Services practice, primarily involved in the areas of Consumer Goods, Utilities and Retail. In 1993, he moved to become the CFO of Adami, a company managing copyrights in the entertainment industry. In 1996, he joined Encyclopaedia Universalis, a print and digital publishing company, where he was promoted in 1998 to Chairman and CEO. In 2000, he joined Consodata, an international company specialized in Database Marketing. Initially CEO for France, he was promoted in 2001 to CEO for Europe and then a year later as Global CEO.  Mr. Le Manh remained with Consodata until 2004, when the company merged with Acxiom.  At that point in time, Mr. LeManh joined Ipsos.

Mr. Le Manh, 49, has an MBA from the French Management School ESSEC. He resides in New York City with his partner Alexandrine. 

Robert Liodice

President & CEO, Association of National Advertisers, Inc.

Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.

Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

Wenda Millard Harris

President & COO, MediaLink LLC

Wenda Harris Millard became President and COO of MediaLink LLC, a leading strategic advisory and business development firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors. Before joining MediaLink, Ms. Millard was Co-CEO and President, Media for Martha Stewart Living Omnimedia, Inc. She joined MSLO in July 2007 after three years as a member of its Board of Directors. Ms. Millard oversaw MSLO’s media businesses, which include publishing, internet and broadcasting. She was the driving force behind creating cross-platform programs for marketers in TV, digital, magazines and radio. Ms. Millard holds an MBA from Harvard University and a BA from Trinity College.

Dave Morgan

Chief Executive Officer, Simulmedia

Dave is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP. After the sale of TACODA, Dave served as executive vice president, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.

Dave received a B.A. in political science from The Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the boards of the International Radio and Television Society (IRTS) and the American Press Institute (API), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). He and his wife, writer Lorea Canales, live in Manhattan with their two daughters.

Theresa Nguyen

Theresa Nguyen manages insights, custom research, and growth strategy for EA’s Global Media Solutions team. In her current role, Theresa oversees initiatives to promote the value of gaming as a media platform, measure advertising effectiveness, and ensure long-term growth.

Previously, she managed marketing research efforts for Microsoft’s in-game advertising division and has also held media sales & partnership development roles, focusing on leveraging research to maximize media efficiency and return on investment.

Andy Norton Andy Norton

Executive Director of Global Market Research, Competitive Intelligence, and Volume Forecasting, General Motors

Andy Norton is currently the Executive Director of Global Market Research, Competitive Intelligence, and Volume Forecasting for General Motors. In his Global Market Research role, he is responsible for all primary and secondary consumer research globally in support of the development of GM’s future products, advertising, communications, pricing, and marketing strategies. In his Competitive Intelligence role, he leads a team that tracks the future product, powertrain, and strategy actions of GM’s global automotive competitors. In his role in Volume Forecasting, Andy is responsible for the development of demand forecasts in the U.S., and for integrating all global GM demand forecasts as an input to the creation of business and capacity plans.

Mary Ann Packo

CEO, Millward Brown North America

Mary Ann Packo is CEO of Millward Brown North America, a world leader in brand and advertising research and consulting. She is responsible for P&L management of a portfolio of brands including Millward Brown, Millward Brown Digital, Firefly, MB Vermeer and MaPS. Mary Ann is also responsible for global marketing and the global digital media and consulting practices at Millward Brown and is a member of the Global Board of Directors.

Over the course of her career, Mary Ann has established extensive experience in marketing, advertising, brand-building, digital media and information services. She has led both corporate and entrepreneurial businesses and has a track record of success in start-ups, growth businesses, international expansion and global business management

Prior to joining Millward Brown, Mary Ann was a pioneer in the internet and digital media measurement arena serving as president and chief operating officer of Media Metrix – from start up through to IPO – and later group president of its successor company, Jupiter Media Metrix. Mary Ann has also held senior-level positions with a number of global marketing research firms. She was president of NPD Canada’s Customer Research Group in Toronto; managing director of IPSOS-NFO, a Paris, France-based European joint venture company; and was vice president, western U.S. region for NFO Research in San Francisco.

Throughout her career, Mary Ann has worked across industries for many of the world’s leading brands including: Coca-Cola, Microsoft, ESPN, Unilever, Pepsi, Bank of America, Intel, Morgan Stanley, Pfizer, J&J, P&G, ESPN, American Express, Walmart, Chase and Expedia. She is a frequent public speaker and recognized new media industry expert, and has received numerous business awards. Mary Ann earned her bachelor’s degree at Miami University, Oxford, OH, USA.

Bob Pearson

President and Chief Technology Officer, W20 Group

One of the pioneers of social media marketing, Bob Pearson is globally recognized as a marketing visionary who is driving “pragmatic disruption” in the new world of what is now called “Social Commerce.”

An author, frequent speaker and blogger on social media, as well as an instructor for the Syracuse Center for Social Commerce, his thoughts can be found at the Common Sense blog at Bob’s thinking has been featured in numerous books and case studies on how to effectively utilize social media in business, including GroundSwell. After the success of his book Pre-Commerce, Bob is currently working on a new book on the future of media titled Storytizing that will be available in late 2015.

Bob has served as an advisor in many capacities. Highlights include: serving as an original member of the P&G digital advisory board, being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas (more than $400MM invested), serving on the board of The Advertising Research Foundation, participating as a Mentor at The Capital Factory and participating as an instructor for the U.S. State Department’s Marketing College, where he teaches a class on Crisis and Issues Management.

Bob resides in Austin, Texas.

 Ali Rana

Global Head of Audience and Brand Solutions, Snapchat

As The Global Head of Snapchat’s Audience and Brand Measurement Solutions, Ali leads measurement strategy across all of Snapchat’s advertiser clients.

Prior to joining Snapchat, Ali spend 16 1/2 years at Millward Brown, more recently as the company’s Chief Digital Strategist. While at Millward Brown, Ali built a number of pioneering    measurement solutions across leading platforms and advertisers.

Ali has a Bachelor’s degree in Economics from Oberlin College and resides in NYC.

 Steven Rosenblatt

President Foursquare

As President of Foursquare, Steven is responsible for all aspects of strategy and implementation of the company’s revenue streams and partnerships. His team oversees the company’s business solutions suite, which includes Pinpoint mobile advertising and targeting, developer APIs, Place Insights analytics and more. Steven also leads strategic partnerships and business development.

Before joining Foursquare, Steven launched iAd, Apple’s advertising platform for brands and developers, where he led advertising sales and strategy and managed account management, sales, agency relations, and the creative and strategy team. Steven served as senior vice president of advertising sales at Quattro Wireless until it was acquired by Apple in January 2010 and has more than 15 years of experience in digital marketing and advertising.


Howard Shimmel

Chief Research Officer, Turner Broadcasting System

Howard Shimmel is chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.). In this role, Shimmel oversees day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and businesses. He is based in New York and reports to Molly Battin, chief media and business insights officer for TBS, Inc.

Most recently senior vice president of Ad Sales & Sports Research for TBS, Inc., Shimmel oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units.

Prior to joining TBS, Inc. in 2012, Shimmel was executive vice president, Nielsen Media & Advertising Analytics and was responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s prior experience includes research roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.

Shimmel is a former chairman of the Cable Television Advertising Bureau’s (CAB) national research committee. Shimmel received a Bachelor of Science degree from the State University of New York at Stony Brook.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.

Kirti Singh

Vice President, Global Consumer and Market Knowledge, P&G

Kirti is the Vice President, Global and Market Knowledge at P&G since 2014. Kirti joined P&G December 1, 1993 and positions held at P&G include, Vice President, Global Health & Grooming and Pet Care from 2013-2014, Vice President, Asia Market Development Organization from 2009-2013, Manager, Gillete-Blades & Razors from 2006-2009, Director, Global Fem Care from 2003-2006, Associate Director, North America Fem Care in 2003, Associate Director, Global Personal Cleansing Care from 2000-2003, Senior Manager, Personal Beauty Care and Market Measurements, China from 1998-2003, Manager Personal Care Cleansing from 1996-1998, Manager, Laundry from 1995-1996 and Manager, Laundry from 1993-1995.

Kirti holds a B.S. degree from Malaviya Regional Engineering College, India and an M.B.A. from XRLI, India and currently resides in Cincinnati, Ohio.

Brad Smallwood

Head of Measurements and Insights, Facebook, Inc.

Mr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas. Identifying the best way to utilize all the information about the user to make advertising more relevant and effective. Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift). Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace.

Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo’s multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.

Radha Subramanyam

President, Insights Research & Data Analytics, iHeart Media

In her role, Subramanyam will be responsible for developing, aggregating and analyzing consumer data to help illustrate and support the unique ability Clear Channel Media and Entertainment has to provide advertisers with national reach and local activation. Clear Channel’s unequalled platform of local on-air brands as well as iHeartRadio, Clear Channel’s industry-leading digital radio service, and live events promoted through AM/FM, HD, satellite, digital and mobile, have persuasive analytic power. She will also build and lead a new team of research professionals who will provide world-class audience and consumer analytics for Clear Channel Media and Entertainment market teams and their national and local advertisers and partners. Subramanyam holds a PhD in Radio, Television and Film from Northwestern University.

 Richard Thorogood

Global Vice President, Consumer and Market Insights, Colgate Palmolive Company

Richard’s 30+ year career has extended across a broad range of roles and companies. Today he is the Vice President, Consumer and Market Insights (CMI) for the Colgate Palmolive Company, providing Global Functional Leadership.  In his 11 years at Colgate, he has overseen Insight Teams in both Europe and USA as well Global Oral Care, leading varied consumer research studies in more than 40 countries.

Prior to Colgate, Richard spent most of his time at the Gillette Company, starting in the UK before moving to a global role, based in Boston; an experience, which has led to a passion for the Red Sox, which continues, despite living in the New York area for the last 7 years. Richard’s move in to Consumer Insights took place during his time at M+M/Mars, where his inquisitive nature in his R+D Product Development role, led to a transfer to their internal Consumer Research.

“Ever since I did my first research study, I realized people’s conscious answers don’t always match up to the truth”. This has led to a strong interest in trying to understand the real answer, rather than the stated answer and he is excited by how technology, such as Neuro, in which Richard was a key partner on the initial ARF work, is enabling this to become a reality

Originally from the UK, and still proudly owning the accent, Richard has worked in US and Switzerland and US again, over the last 13 years. But that doesn’t diminish his love of “real’ football (West Ham United) and a good pint of beer to accompany Fish & Chips!

Richard’s 30+ year career has extended across a broad range of roles and companies. Today he is the Vice President, Consumer and Market Insights (CMI) for the Colgate Palmolive Company, providing Global Functional Leadership.  In his 11 years at Colgate, he has overseen Insight Teams in both Europe and USA as well Global Oral Care, leading varied consumer research studies in more than 40 countries.

Prior to Colgate, Richard spent most of his time at the Gillette Company, starting in the UK before moving to a global role, based in Boston; an experience, which has led to a passion for the Red Sox, which continues, despite living in the New York area for the last 7 years. Richard’s move in to Consumer Insights took place during his time at M+M/Mars, where his inquisitive nature in his R+D Product Development role, led to a transfer to their internal Consumer Research.

“Ever since I did my first research study, I realized people’s conscious answers don’t always match up to the truth”. This has led to a strong interest in trying to understand the real answer, rather than the stated answer and he is excited by how technology, such as Neuro, in which Richard was a key partner on the initial ARF work,  is enabling this to become a reality

Originally from the UK, and still proudly owning the accent, Richard has worked in US and Switzerland  and US again, over the last 13 years. But that doesn’t diminish his love of “real’ football (West Ham United) and a good pint of beer to accompany Fish & Chips!

 Cory Treffiletti

Vice President – Marketing & Partner Solutions, Oracle Data Cloud

Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. Cory is currently Vice President of Marketing and Partner Solutions for the Oracle Data Cloud, following the acquisition of BlueKai and his previous role as CMO/SVP of Marketing. Cory has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost’s Online Spin. Cory spent many years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory was part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F. In the start-up media space his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue, then Oracle), Co-Founder of Republic Project (acquired by DG/MediaMind) and Co-Founder of The Virtual Fan Network. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University and is also the author of “Internet Ad Pioneers” (available on

Bill Tucker

EVP Media Relations, 4A’s

Bill Tucker joined the 4A’s in 2014. He serves as the association’s central liaison with the industry media community and oversees the 4A’s media and data community, task forces, committees and forums. In addition, he develops strategic partnerships for the annual Transformation conference, the Data Summit and other initiatives, and is responsible for programming the media and data programs for these signature 4A’s events.

Bill has held several prominent leadership roles in the industry. Most recently, he served as president of global client operations for Publicis Groupe’s Starcom MediaVest Group, where he worked for nearly 15 years. From 2007 to 2012, Bill was MediaVest CEO; prior to that, he was president of client operations (2006-2007) and executive vice president/managing director (1999-2006). While at MediaVest, Bill also held management positions that included executive responsibility for SMG Performance Marketing, under which SMG Search and Halogen (a direct response agency) are grouped. Before joining MediaVest, he was executive vice president/media director of N.W. Ayer & Partners and executive vice president of North Castle Partners and worked at advertising agencies Chiat\Day and Saatchi & Saatchi. He regularly served as a 4A’s Media Policy Committee member.

Bill earned his Bachelor of Science in accounting from Villanova University and attended the Stern School of Business at New York University, where he also served as an adjunct professor of the undergraduate program. He currently serves on the dean’s advisory board for the Villanova School of Business, the board for the nonprofit Partnership with Children, the board of the Advertising Research Foundation (ARF), and the advisory board of the Digital Place-based Advertising Association (DPAA). He was named a 2009 Ad Age Media Maven.

Jon Vein

Co-Founder & CEO, MarketShare, a Neustar Company

Jon Vein is co-founder and CEO of MarketShare, the leading cloud-based, big data analytics and software company, helping companies grow more efficiently by identifying what is really driving demand. With eight offices around the world, MarketShare has had a significant impact on allocating over $200 billion in marketing investments for more than half of the Fortune 50 companies, as well as many other companies around the globe. Partnered with academic leader Dr. Dominique Hanssens, former P&G CMO Jim Stengel, and other industry thought leaders, MarketShare is matching marketing and media deployment with how the 21st Century consumer is actually using new media, including search, display and social media.

Prior to MarketShare, Jon served as Chief Operating Officer of Michael Ovitz’s AMG (Artists Management Group) and APG (Artists Production Group), overseeing all divisions, including talent, literary, animation, sports, music, publishing, and feature film production. Jon engineered AMG’s sale to The Firm, which he joined as co-head of the M&A/Strategic Advisory Services Division prior to departing and forming MarketShare.

Before joining AMG/APG, Jon was Chief Operating Officer of Film Roman, where he oversaw all production, development, sales, human resources, finance, and business affairs. An Emmy Award winner, Jon produced many film and television productions, including King of the Hill, The Simpsons, and the acclaimed Swimming with Sharks. Jon started his entertainment career as a founding partner of noted entertainment law firm Dern & Vein, working with one of Hollywood’s most respected attorneys, Dixon Dern.

Jon graduated from the University of California at Berkeley with a double B.S. in Material Sciences & Engineering and Electrical Engineering-Computer Science with high honors, and received his J.D. cum laude from Harvard Law School. He holds a US Patent in the field of tissue engineering, as well as several other patents in marketing analytics. Jon is married to entertainment executive Ellen Goldsmith-Vein and has two rambunctious children, Caroline and Jack.

 John Walthour

Vice President, Consumer Insights, UnitedHealth Group

John Walthour is a consumer insights and business analytics leader with global experience driving strategic direction, decisions, and profitable growth at a senior executive level. He’s known for inspiring change by communicating compelling stories that integrate deep consumer understanding and advanced analytics to impact all aspects of the business model. John’s been a champion of the shift from traditional research to modern methods and analytics.

John leads Consumer Insights for UnitedHealthcare, the nation’s largest healthcare insurance company, serving consumers in employer-sponsored health plans, Medicare and Medicaid plans, as well as those who purchase their own health plans.

Prior to joining UnitedHealth Group, John was at General Mills for nearly 15 years where his most recent director role included enterprise-wide consumer and marketing analytics accountability and c-suite consultation to re-shape long-range strategic plans, shift marketing investments, and alter the company’s portfolio of brands. Additional leadership roles at General Mills included an expatriate assignment in London, followed by International Consumer Insights leadership, where he was accountable for all market research and consumer analytics outside the United States.

Prior to joining General Mills, John worked for Nielsen in Tokyo and Chicago, and John Morton Company, a strategy consultant. John earned a Bachelor of Arts in Economics from Northwestern University and his MBA from the University of Minnesota’s Carlson School of Management.

Outside the office John currently serves on the Board of Directors for the Minnesota International Center, volunteers for The BrandLab and Minneapolis Public Schools, and spends every remaining minute with his family and friends.

Alan Wurtzel

President, Research and Media Development, NBCUniversal

Alan Wurtzel is the President of Research and Media Development for NBC Universal. He is responsible for the planning, development and analysis of all audience, program, and marketing research for the NBC Television Network, the news and information cable networks MSNBC and CNBC, and their various digital properties.

Wurtzel also leads the company’s Broadcast Standards & Practices Department, which oversees program content and advertising and commercial clearance for the network. He joined NBC Universal in May 1999.

Throughout his tenure, Wurtzel has led numerous research initiatives for the company, including measuring the effectiveness of television ads viewed on a DVR, exploring the buying power of the growing AlphaBoomer population and launching the TAMi, or Total Audience Measurement Index, a compilation of data designed to measure the total exposure to any one program across multiple media platforms.

Wurtzel has also conducted extensive research around the Beijing, Vancouver and upcoming London Olympics, taking advantage of the unique scope and duration of the games to explore new methods of single source measurement and gain unprecedented insight into consumer cross-platform behavior. Additionally, Wurtzel helped spearhead the creation of the Coalition for Innovative Media Measurement (CIMM), a group of leading US television content providers, media agencies and advertisers who joined forces in 2009 to help promote research innovation and explore new ways to measure audiences across traditional and new media.

Prior to joining NBC Universal, Wurtzel spent 21 years at ABC in a variety of managerial positions, including the role of senior vice president, Media Development, Brand Management and Research. Prior to that, he served for five and a half years as senior vice president, news magazine and long form programming for ABC News.

Before joining ABC, Mr. Wurtzel taught at the University of Georgia and at Queens College, City University of New York. He authored many articles for both academic journals and consumer publications and is the author of the textbook Television Production.

He was named a “Media Maven” by Advertising Age in 2009 for his work with cross- platform measurement and was selected by Mediaweek as one of the “Most Influential Executives Shaping the Future of Media” in 2007.

Wurtzel holds a Ph.D in mass communications from New York University. He and his wife, Susan, and their two daughters, Joanna and Caroline, reside in New York.