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ARF at Cannes 2016 Interviews

Plan, activate, and analyze with one tool set

Mark Zagorski, EVP, Nielsen Marketing Cloud is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Mobile is becoming the First Screen

David Staas, President, NinthDecimal is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Losing the fear to unlock growth and change

Camilla Harrissonarrisson, Chief Executive & Partner, Anomaly London is interviGayle Fuguitt Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Advertising needs to re-find its creative mojo

Larry Vincent, Chief Branding Officer, United Talent Agency is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Brands will be the next great Hollywood producers

Jonathan Perelman, Head of Digital Ventures, ICM Partners is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Here is the world’s largest focus group

Kevin Knight, Head of Agency & Brand Strategy, Pinterest is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Brand is more important than marketing

Dermot Boden, Chief Brand Officer, Citigroup is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Experiment with different messages & tools to find your way

Winston Binch, Chief Digital Officer, Deutsch North America is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


In the future: technology will replace the word business

Ed Brojerdi, CEO, KBS New York is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Be Skeptical of Data

Peter Horst, CMO, The Hershey Company is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Applying Data to Politics

Tom Phillips, CEO, Dstillery is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Emotional Content that Distinguishes and Differentiates

Atilla Cansun, CMO, Merck Consumer Health is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Bringing “Priceless” to Life

Raja Rajamannar, Chief Marketing & Communications Officer, MasterCard is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


The intelligence of data fuels creativity

Wendy Clark, CEO, North America, DDB, is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


It’s not about advertising, it’s about changing businesses

Eric Zuncic, Chief Strategy Officer, CP+B, is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Measuring data to create real-time relevance

Konrad Feldman, Co-founder & CEO, Quantcast, is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


The storytelling mathematician–bringing data to life

Manjiry Tamhane, Worldwide CEO, Gain Theory, is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Putting a data framework around creativity

Sarah Wood, Co-Founder and Co-CEO, Unruly is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Creating an emotional connection for 100 million people

Seth Farbman, Chief Marketing Officer, Spotify is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


You can’t science your way to magic

Susan Credle, Global Chief Creative Officer, FCB is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Every change and disruption are opportunities

Matt Jarvis, Partner & Chief Strategy Officer, 72andSunny is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


The essence of storytelling is what it’s all about

Joe A. Ripp, Chairman & CEO, Time Inc. is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Humanity over technology

Ann Simonds, Chief Marketing Officer, General Mills, Michael Fanuele, Chief Creative Officer, General Mills, Cory Treffiletti, VP President Marketing & Partner Solutions, Oracle Data Cloud, are interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Make consumer experiences seamless

John Mollanger, Chief Product and Marketing Officer, United Colors of Benetton is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


A 150 year-old company can run like a startup

Pete Blackshaw, Global Head of Digital Marketing & Social Media, Nestle is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


The consumer is in control

Anne Bologna, Chief Strategy Officer, iCrossing, and Srishti Gupta, President, IRI Media Center for Excellence, are interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Great Creativity still comes from the Brain

Lindsay Pattison, Worldwide CEO, Maxus is interviewed by Marc Rappin, EVP, Strategic Partnerships & Sponsorships, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


The only way to get incremental change

Mark Holden, Worldwide Strategy & Planning Director, PHD is interviewed by Marc Rappin, EVP, Strategic Partnerships & Sponsorships, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Trust and Debate leads to Great Creative

Laura Janness, Chief Strategy Officer, Barton F. Graf, LLC is interviewed by Marc Rappin, EVP, Strategic Partnerships & Sponsorships, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Innovative Out of Home Advertising delivers results

Andy Stevens, SVP Research & Insights, Clear Channel Outdoor is interviewed by Marc Rappin, EVP, Strategic Partnerships & Sponsorships, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.