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ARF at Cannes 2016

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June 20–24, 2016

The Cannes Lions International Festival of Creativity is the largest gathering of inspirational creative individuals around the world, from advertising professionals, to designers, digital marketers, and innovators. The ARF was on location interviewing industry game changers and leaders.

Learn and be inspired from the great minds and hearts of today!


Featured Interviews

Brand is more important than marketing

Dermot Boden, Chief Brand Officer, Citigroup is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Experiment with different messages & tools to find your way

Winston Binch, Chief Digital Officer, Deutsch North America is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


In the future: technology will replace the word business

Ed Brojerdi, CEO, KBS New York is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


Be Skeptical of Data

Peter Horst, CMO, The Hershey Company is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


You can’t science your way to magic

Susan Credle, Global Chief Creative Officer, FCB is interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation, at the Cannes Lions International Festival of Creativity 2016.


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