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ARF Annual Conference
Speakers

Mark Bagnall – Head, Innovation, Basis Research
Bio coming soon!

Shawn Baron – Global Measurement Lead, Facebook, Inc.
Shawn Baron is a Global Measurement Lead at Facebook, Inc., working with brands to implement robust measurement solutions to inform campaign strategies. Previously, he served as Research Director at Undertone. Shawn holds a master’s degree in biomedical sciences from Albany Medical College and a B.S. in biology from The State University of New York at Albany.

Steven Bellman – Professor, Ehrenberg-Bass Institute
Steven Bellman is a Research Professor at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. His research on media and advertising responses is funded by the Beyond :30 project, whose sponsors include TV networks and advertisers worldwide.

Josh Billig – Senior Market Research Manager, Microsoft
Josh Billig is currently Senior Market Research Manager at Microsoft. He has over 15 years of experience, especially in B2C, B2B, and B2B2C research. Josh holds a degree in research methodology and statistical analysis.

Martin Block, Ph.D. – Professor, Northwestern University
Martin Block, Ph.D., is a Professor of Integrated Marketing Communications at Northwestern University. Prior to this, he was a Professor & Chairperson of the Department of Advertising at Michigan State University. He has written several books, and is published in various academic research journals, trade publications.

Jon Brand – SVP, GfK
Jon Brand currently serves as an SVP in GfK’s Brand & Customer Experience division. He brings over 20 years’ experience to this role as well as innovative and creative thinking. Jon is also a sought after thought leader in the brand and customer experience space.

David Brandt – EVP, Ad Effectiveness, Nielsen
Bio coming soon!

Erica Carranza, Ph.D. – VP, Consumer Psychology, Chadwick, Martin, Bailey
Erica Carranza, Ph.D., is VP of Consumer Psychology at Chadwick, Martin, and Bailey, where she helps Fortune 500 companies uncover fresh insights. She has led breakthrough research on both the client and agency side and applies her psychology expertise to give clients a unique edge in understanding consumer motivations She holds a Ph.D. in psychology from Princeton.

Wendy Clark – CEO, DDB North America
Wendy Clark is currently CEO of DDB North America beginning January 2016, formerly of Coca-Cola North America. At Coca-Cola, she led the Sparkling Category Business Unit and the Strategic Marketing organization. Wendy has received numerous honors including being featured in Fortune’s “40 Under 40” issue and “Women to Watch” (2009/2010), and New York Women in Communications’ Matrix award (2014).

Kerrilyn Curtin – VP, Client Solutions, Symphony Advanced Media
Kerrilyn Curtin is VP of Client Solutions at Symphony Advanced Media in since 2015. She brings more than 10 years’ experience in marketing and media research. Prior to SymphonyAM, Kerrilyn held positions with the Madison Square Garden Company and NBCU.

Roberto Cymrot – Group Director, Knowledge & Insights, The Coca-Cola Company
Roberto Cymrot is Knowledge & Insights Group Director at The Coca-Cola Company, where he oversees custom research across all brands in the U.S. He has 15 years’ research experience, with previous employment at Colgate-Palmolive, Reckitt Benckiser, and Nielsen. His experience spans domestic and international roles, including Venezuela and Russia.

Samar Das, Ph.D. – Founder & CEO, C3Research
Samar Das, Ph.D., is Founder & CEO of C3Research. Prior to founding C3Research in 2002, he was an award winning marketing professor teaching M.B.A. courses on marketing strategy and Ph.D. seminars on Consumer Behavior. Samar holds an M.B.A. from the Indian Institute of Management, Ahmedabad and his Ph.D. in marketing from the University of Arizona.

Laura Derrick – VP, Kantar Millward Brown
Laura Derrick is VP at Kantar Millward Brown’s Atlanta office with experience in advertising testing, message development, positioning, brand equity and segmentation. She has utilized this experience along with her passion for marketing with clients across a range of categories.

Jessica Halter – Senior Analyst, Intelligence Solutions & Strategy, IPG Media Lab
Jess Halter, Senior Analyst of Intelligence Solutions & Strategy at IPG Media Lab, answers advertisers’ most pressing questions with innovative quantitative research. She develops methodologies, crafts compelling stories with data, and presents results to the industry. With a degree in behavioral neuroscience, she integrates next generation tools to track consumers’ implicit reactions.

Jodi Harris – VP, Consumer Strategy & Insights, Anheuser Busch InBev
Jodi Harris is VP of Consumer Strategy & Insights for Anheuser-Busch. In this capacity, Jodi leads all aspects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands and oversees all consumer research and consumer planning for brand positioning.

Nicole Hartnett – Senior Research Associate, Ehrenberg-Bass Institute
Nicole Hartnett is a Senior Research Associate at the Ehrenberg-Bass Institute, where she specialises in advertising and media. Nicole regularly advises some of the world’s biggest brands on advertising strategy, buyer behaviour, and brand health. Her current research investigates methods to predict potential sales effectiveness of different advertising creatives.

Kate Hartzell – SVP, Basis Research
Bio coming soon!

Cortney Henseler – Director, Consumer Analytics & Research, AOL, Inc.
Cortney Henseler is Director of AOL Inc.’s Consumer Analytics & Research team, where she oversees sales research. While at AOL, Cortney has led industry-leading research related to path to purchase, multi-platform, and digital creative. Previously, Cortney was Director of Human Intelligence at Starcom Worldwide.

David Hluska – SVP, Kantar Millward Brown
David Hluska is an SVP at Kantar Millward Brown, leading Client Management teams. He has been at Kantar Millward Brown for over 15years, and has an extensive background in copy testing, brand equity and brand strategy. Over the course of his career, he has worked with a variety of industries including alcohol, consumer healthcare, FMCG, financial services and retail.

Ani Ieroncig – Director, Marketing Research, Marketing & Commercial Products Canada Post
Ani Ieroncig is Director of Marketing Research for Canada Post where she oversees consumer research. Prior to this, she held positions at Phase 5, Corel, Bank of Montreal and Sun Life Financial. Ani holds a B.A. in psychology from McGill University, and an M.P.s in industrial & organizational psychology from the Université de Montréal.

Jeffrey Inman – Associate Dean, Research, Katz Graduate School of Business, Univ. of Pittsburgh
Jeff Inman, Ph.D., is an Associate Dean for research at the University of Pittsburgh‘s Katz Graduate School of Business. Jeff’s research focuses on shopper marketing, mobile marketing, and consumption behavior. Previously he has served as President of the Association for Consumer Research and is a former Academic Trustee of the Marketing Science Institute. He holds a Ph.D. from the University of Texas.

Mihkel Jäätma – CEO, Realeyes
Mihkel Jäätma is the CEO and Co-Founder of Realeyes, a technology leader in webcam-based emotions measurement. In this role, he secures multi-million dollar partnerships with the world’s finest international publishers, agencies and brands and is always looking for the next step in establishing Realeyes to the forefront of the industry. Mihkel holds an M.B.A. from Oxford University.

Rob Jayson – Global Lead, Publicis Media
Bio coming soon!

Dave Kaplan – SVP, Research, Bravo & Oxygen Media, NBCUniversal
Dave Kaplan is SVP of Research for Bravo and Oxygen Media at NBCUniversal where he manages program and concept testing, series maintenance studies, brand tracking, and all analytics related to viewers’ changing entertainment and technology profiles. Dave also advises leadership on brand strategies and business growth for both networks.

Katherine Karp – Researcher, Twitter
Katherine Karp is a Researcher on the Market Insight & Analytics team at Twitter with a focus on global advertising agency partners. In this capacity she is responsible for developing agency partnerships through the design and execution of thought leadership research.

Rachel Kennedy – Associate Professor, Ehrenberg-Bass Institute
Rachel Kennedy is Associate Professor and founding researcher at the Ehrenberg-Bass Institute for Marketing Science. She has been recognized with numerous prestigious awards, is published in key marketing journals, and is on the Editorial Advisory Boards for Journal of Advertising Research, International Journal of Market Research, and International Journal of Advertising.

Jason Kint – CEO, Digital Content Next
Jason Kint is CEO of Digital Content Next where he guides the company’s diverse and powerful membership into the future and sets the agenda for discussions on trending industry topics. He is a 20-year veteran of the digital media industry and previously was affiliated with CBS Sports (where he led an evolution into a multi-platform brand) and held various executive roles for Sporting News and all Times Mirror Magazines’ flagship websites.

Christian Kugel – VP, AOL, Inc.
Christian Kugel is VP of Consumer Analytics & Research at AOL, Inc., where he oversees the market research and sales research teams. Prior to AOL, he was SVP, Strategy & Innovation at Vivaki. Christian and his team have recently been honored with the “Best Overall Research” award from ESOMAR Global Congress in 2014. He holds a B.A. in advertising from the University of Texas at Austin.

Atin Kulkarni – Senior Director, Portfolio Strategy & Analytics, Frito-Lay, Inc.
Atin Kulkarni is the Senior Director of Portfolio Strategy & Analytics at Frito-Lay Inc. Previously, he was VP, Strategic Business Analysis for TargetBase. Atin holds a master’s degree in industrial engineering & operations research from the University of Toronto as well as a bachelor’s of technology in mechanical engineering from the Indian Institute of Technology, Bombay.

Andrew Lipsman – VP, Marketing & Insights, comScore, Inc.
Andrew Lipsman is VP, Marketing & Insights at comScore, Inc., covering multiple industries and overseeing the company’s marketing communications, insights and thought leadership initiatives. He specializes in several research areas, including social media, e-commerce, online video, digital advertising and multi-platform marketing.

Laura Mahoney – Global Media Insights, Unilever
Laura Mahoney is part of the Global Media Insights team at Unilever. Prior to this, she worked at MEC as part of the Communications Strategy team. Laura is a media strategy expert, with over 14 years’ experience in understanding media and advertising, and driving transformational action in business.

Kara Manatt – SVP, Intelligence Solutions & Strategy, IPG Media Lab
Kara Manatt is SVP of Intelligence Solutions & Strategy for the IPG Media Lab, where she uses next gen technology to answer IPG Mediabrands’ toughest advertising questions. Her research program also serves as a testing ground for innovations in ad products and strategies for publishers and ad tech companies.

Carl Marci, M.D. – Chief Neuroscientist, Nielsen Consumer Neuroscience
Carl Marci, M.D., is Chief Neuroscientist at Nielsen Consumer Neuroscience. Carl is published in numerous peer-reviewed journals, gives lectures worldwide and is a leader in the new fields of social and consumer neuroscience. He holds a B.A. from Columbia University, M.A. from Oxford University as a Rhodes Scholar and M.D. from Harvard Medical School.

Pamela Marsh. Ph.D. – Director, Primary Research, Annalect Group
Pamela Marsh, Ph.D., is Director of Primary Research & Insights at Annalect Group where she oversees primary and custom research. Prior to her work in media agencies, Pamela was a college professor of communication/media theory and research, international communication, and political communication. She has a Ph.D. in communication from the University of Buffalo.

AJ Mathew – VP, Research, Kargo
AJ Mathew is VP of Research at Kargo, managing a cross-functional team for research around products, user experiences, audience insights, market intelligence, ad effectiveness, and media measurement. Prior to Kargo, AJ was the Head of Global Measurement at Apple for iAd and also held key research positions at Yahoo!, Bloomberg/BusinessWeek, and WebMD.

Katy Mitchell – Advertiser Experiment Advocate, Google, Inc.
Katy Mitchell is an Advertiser Experiment Advocate at Google, Inc. where she works with advertisers to design ad experiments in order to determine the effectiveness of their advertising campaigns. Katy has a background in digital media tracking, analysis, and optimization through her work in digital media research and analytics, web analytics, and search engine marketing.

Elissa Moses – CEO, Neuro & Behavioral Sciences, Ipsos
Elissa Moses leads the Global Neuro & Behavioral Science Center at Ipsos, developing nonconscious tools for consumer response. Prior to this, she was CAO at EmSense pioneering neuro applications and SVP at Philips Global Consumer Intelligence/Strategy. Elissa is a published author and frequent international speaker.

Brendan Murray, Ph.D. – Director, Nielsen
Bio coming soon!

Magda Nenycz, Ph.D. – Associate Professor & Senior Research Associate, Ehrenberg-Bass Institute
Magda Nenycz, Ph.D., is an Associate Professor and Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. Magda also leads the Mars Marketing Laboratory’s marketing R&D effort. Her work is published in a variety of industry publications, including Journal of Business Research and Journal of Advertising Research.

Paul Neto – Senior Research Director, YuMe
Paul Neto is currently Senior Research Director at YuMe, where he focuses on creative research initiatives around digital video. Previously, Paul was Co-Founder at Crowd Science, acquired by YuMe in 2012. Previously Paul led a team of technologists in building and supporting online survey recruitment and brand measurement technologies at comScore.

Rachel Newmiller – Associate Project Manager, Nielsen
Bio coming soon!

Naomi Nuta – VP, Client Services, Nielsen Consumer Neuroscience
Naomi Nuta is VP of Client Service at Nielsen Consumer Neuroscience. Her work has received many honors, including the 2011 Cable & Telecommunications Association for Marketing Insights Conference Case Study Competition. She holds a B.A. from Columbia University a master’s of science at the London School of Economics and Political Science.

Timothy O’Brien – VP, Consulting, Forethought
Bio coming soon!

Danny O’Toole – SVP, Nielsen
Bio coming soon!

Ron Park – VP, Advanced Methods & Research, Merkle, Inc.
Ron Park is VP of Advanced Methods & Research at Merkle, Inc.. In this role, he leads a team focused on utilizing data, analytics and technology to execute on marketing strategies that aid marketing organizations in understanding their customers as well as monetizing relationships through personalized experiences. He has led 180 dedicated analytic professionals who serve over 50 world-class clients.

Jennifer Perry – Associate Director, Advanced Methods & Research, Merkle, Inc.
Jennifer Perry, Associate Director of Advanced Methods & Research at Merkle Inc., leads the development of customer strategy deliverables for some of the world’s leading brands across a number of industries including CPG, high tech, non-profit, insurance, and pharma. She is also a specialized research moderator with continual practice in means-end and laddering approaches.

William Pink – Managing Partner, Kantar Millward Brown
William Pink, Managing Partner at Kantar Millward Brown, leads the Brand Guidance Practice and also serves as Chairman of Kantar Millward Brown’s Global Marketing Science Council. In these roles, he works with priority brands and the company’s analytics and solutions teams to develop and deploy optimized tracking programs.

Chris Pizzurro – Head, Business Development, Sales & Marketing, Canoe Ventures
Chris Pizzurro is Head of Business Development, Sales & Marketing, at Canoe, an ad-tech company focused on stewarding dynamically inserted ads to national TV network programs available on MVPDs’ VOD platforms. Prior to Canoe, he was a Principal at Leap Media Group. Before this, Chris spent 13 years at Turner Broadcasting System, Inc., effectively growing global digital revenue from advertising clients.

David Poltrack – CRO, CBS Corporation; President, CBS VISION
David Poltrack is CRO of CBS Corporation and President of CBS VISION. He is the current Chairman of The ARF Board of Directors and in 2014, was inducted into the Broadcasting & Cable’s Hall of Fame. David is also an Adjunct Professor at NYU and Columbia University as well as the author of Television Marketing: Network, Local, and Cable (McGraw-Hill). He holds a B.A. in history (magna cum laude) from Notre Dame and an M.B.A. in marketing from NYU.

Raja Rajamannar – Chief Marketing & Communications Officer, MasterCard
Raja Rajamannar is Chief Marketing & Communications Officer of MasterCard and President of its Healthcare division where he is responsible for building the MasterCard brand and driving business for MasterCard products. He holds a master’s of business administration from the Indian Institute of Management and a bachelor’s of technology in chemical engineering from Osmania University.

Ken Roberts – President, Forethought
Bio coming soon!

Beth Rockwood – VP, Portfolio Research, Turner Broadcasting, Inc.
Bio coming soon!

Niels Schillewaert – Managing Partner, InSites Consulting
Niels Schillewaert is Managing Partner of InSites Consulting which has been named the third most innovative research agency worldwide by GRIT. In this role, Niels runs consulting projects for leading global brands. He has a strong academic background, is a published author, and is a frequent speaker at international conferences as well as a Council member of ESOMAR.

Zach Schlessel – Senior Director, Research, Bravo & Oxygen Media, NBCUniversal
Bio coming soon!

Jen Sey – CMO, Levi Strauss & Co. Global Brands
Jen Sey is currently the CMO of Levi Strauss & Co. Global Brands. She has been with the company for over 17 years, in a variety of leadership positions, with the Marketing, Strategy, and Ecommerce teams. Jen has received numerous awards including the distinction of AdAge’s Top ‘40 Marketers Under 40’ and most recently, Billboard Magazine’s ‘Top 25 Most Powerful People in Music and Fashion,’ recognizing her work with Alicia Keys and the Levi’s® Music Project.

Kristina Sruoginis – Research Director, IAB
Kristina Sruoginis is the IAB’s Research Director, heading the Research Council and leading IAB research studies and initiatives. In this role, she develops market-making research which has been presented at conferences and featured in various publications including, AdAge, Adweek, The New York Times, and USA Today, among others.

Earl Taylor – CMO, Marketing Science Institute
Early Taylor is CMO of Marketing Science Institute, where he is responsible for the recruitment and retention of corporate members and the development of funding sources for research programs. He has received several awards for his publications, including WPP’s Atticus “Grand Prix.” Earl holds a Ph.D. in sociology from Harvard University.

Duane Varan, Ph.D. – CEO, MediaScience
Duane Varan, Ph.D., is CEO of MediaScience, a leading audience and marketing research firm with labs in Austin and Chicago. Until recently, he was also Professor of Audience Research at Murdoch University in Australia. Duane is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year.

Kenneth Wilbur – Associate Professor, Univ. California San Diego
Kenneth Wilbur is an Associate Professor of Marketing at the UCSD Rady School. Kenneth produces original, practical research on advertising, media and technology. His work has appeared in leading journals, won major awards, and influenced practice. Previously, he worked at USC and Duke.

Elizabeth Windram – Director, Brand & Advertising, JetBlue
Bio coming soon!

Leslie Wood, Ph.D. – CRO, Nielsen Catalina Solutions
Leslie Wood, Ph.D., is CRO at Nielsen Catalina Solutions where she is responsible for overall research function. Leslie has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. Leslie chairs The ARF’s Analytics/ROI/Data Integration Committee and has acted as co-chair of their 360 Media and Marketing Council.

Pranav Yadav – CEO, Neuro-Insight US Inc.
Pranav Yadav is CEO of Neuro-Insight US Inc., where he helps advertisers and media companies make the most compelling connections between products and consumers by using the passive, granular insights of neuromarketing. Prior to Neuro-Insight, Pranav worked at ReD and Goldman Sachs.

Richard Zackon – Facilitator, Council for Research Excellence
Bio coming soon!