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ARF Annual Conference
Program
Monday, March 20, 2017


9:00am–12:30pm

DISCOVER – Unearth the “Aha” Insight

Keynote
Wendy Clark – CEO, DDB

ARF Original Research – How Advertising Research Part II

Industry Deep Dive Sessions
Winning submissions and solutions.


1:45–5:00pm

CREATE – Design Great Create and Media Strategies

Industry Deep Dive Sessions
Winning submissions and solutions.

Keynote
Raja Rajamannar – Chief Marketing & Communications Officer, MasterCard

President’s Reception

The ARF David Ogilvy Awards Dinner


Tuesday, March 21, 2017

9:00am–12:45pm

DETERMINE – Measure Your Impact

Keynote
Jen Sey – CMO of Levis Strauss & Co. Global Brands
Jen Sey

Industry Deep Dive Sessions
Winning submissions and solutions.


2:15–5:00pm

INSPIRE – Lead With Conviction

Innovation Panel

Keynote: TBD

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ARF Young Pro’s Special Session


More details to come!