AM 3.0 Sponsor: Arbitron

AM 3.0 Sponsor: Arbitron


9705 Patuxent Woods Drive,
Columbia, MD  21046


Michael Sharp
Northeast Regional Manager
Phone: 212.887.1502

Company Description and Services

Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.



Lee Doyle

Chief Executive Officer, North America, mediaedge:cia

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Louisa Shipnuck

Global Business Development Executive, IBM

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Todd Juenger

Vice President & General Manager, Audience Research and Measurement, TiVo Inc.

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Horst Stipp

Senior Vice President, Strategic Insights & Innovation. NBC Universal

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