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Global Business Development Executive, IBM
Louisa Shipnuck currently serves as the Global Business Development Executive for IBM’s Media and Entertainment industry. In this role, Louisa sizes new digital media opportunities for IBM, focused on emerging content and advertising services and solutions, including multiplatform content packaging, preparation, security, delivery and storage.
Louisa formerly served as the IBM Institute for Business Value (IBV) Global Media and Entertainment Industry Leader, overseeing business research efforts and thought leadership.
She has recently co-authored thought pieces, including "The end of advertising as we know it," "Navigating the media divide: Innovating and enabling new business models,” “The end of television as we know it," and "Beyond access: Raising the value of information in a cluttered marketplace" all of which focus on competitive positioning in a tumultuous Media marketplace.
Louisa has served as a Senior Managing Consultant with PricewaterhouseCoopers and IBM Global Business Services, leading and contributing to numerous business and operational strategy engagements in technology, media and entertainment.
In her prior business manifestation, Louisa worked as a political media consultant in Washington, DC.
She holds an M.B.A. from Columbia Business School and a B.A. from the University of California, Los Angeles.