AM 3.0 Speaker Profile – Todd Juenger
 

AM 3.0 Speaker Profile – Todd Juenger

Juenger

Todd Juenger
Vice President & General Manager, Audience Research and Measurement, TiVo Inc.

Todd leads TiVo’s Audience Research and Measurement business, which provides advertisers, brand groups, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements.  Todd led the development of Stop||Watch, the only ratings service to provide program and specific commercial ratings, on both a Live and Timeshifted basis.  He also oversees TiVo’s internal market research and market testing activities. 

Prior to joining TiVo, Todd has extensive experience across the marketing, finance, and strategy functions at such institutions as Cerberus Capital, Primedia, McKinsey & Company, and Procter & Gamble.

Todd holds an MBA with Distinction from Harvard and a B.S., Industrial Management, B.B.A., Quantitative Analysis, and B.B.A. Information Systems from the University of Cincinnati (all summa cum laude).

Overview

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Lee Doyle

Chief Executive Officer, North America, mediaedge:cia

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Louisa Shipnuck

Global Business Development Executive, IBM

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Todd Juenger

Vice President & General Manager, Audience Research and Measurement, TiVo Inc.

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Horst Stipp

Senior Vice President, Strategic Insights & Innovation. NBC Universal

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