Following the successful Audience Measurement 6.0 Conference in June 2011, the ARF is proud to announce a virtual conference to extend this well-received event - Audience Measurement Plus. Comprised of about ten new research papers presented in 40-minute sessions, this excellent material covers a wealth of key industry topics that generated considerable discussion during the June event.
"RPD In Latin America - The DirecTV VDC Service"
Luiz Duarte
DirecTV Latin America
"Matchmaker, Matchmaker, Make Me a Match: A Typology of Congruent TV Advertising"
Svetlana Bogomolova
Ehrenberg Bass Institute
"Lessons Learned in Online Advertising: Maximizing Returns with Digital Media"
Gian Fulgoni
comScore
"Turn On, Tune Away, but Come Back: Usage-based Analysis of Ad Avoidance and Program Engagement"
DeDe Paul
AT&T
Recording not Available
"Measuring Target Audience Engagement & Response Behavior in the B2B Technology Space"
Chris Neal
Chadwick Martin Bailey
" Promo Conversion: The Tune in Test"
Alex Petrilli
TiVo
"A New Media Tool for the Hispanic Market"
Don Schultz
Northwestern University
"Understanding Today's Media Consumer: Learn How "Off the Grid" Consumers Are Slipping Past Advertisers & What Advertising Can Do to Reach Them"
Lesle Litton
comScore
and
Jordan Shlachter
SAY Media
"An Unbelievably Satisfying Analysis of Cross-Media Marketing Efforts"
Justin Fromm
ABC
"Online viewership and activity patterns: the impact of heavy usage and participation on content promotion. Israel case study."
Gali Einav, Ayelet Gal-Oz, Oren Zuckerman
Media Innovation Lab
