AM Plus 8.0 - Speakers

 Shawn Baron- Manager of Analytics & Insights, Undertone

Shawn is responsible for conceptualizing and implementing first party research to support Undertone’s display, high impact and video advertising products in response to market needs. Additionally, he oversees advertising effectiveness research for top clients as well as pre-planning consumer insights. Shawn holds a Master of Science in Biomedical Sciences from Albany Medical College and a Bachelor of Science in Biology from The State University of New York at Albany.

 Stephanie Bauer Marshall – Director of Precision Market Insights, Verizon Wireless

Stephanie Bauer Marshall is the director of Precision Market Insights at Verizon Wireless. Prior to joining Verizon Wireless, Stephanie was at Merchant Link. Stephanie has a B.A. in communications, legal institutions, economics and government from American University with international experience in trade relations at the Universitie catholique de Louvain in Brussels, Belgium. She received her M.B.A. from the Robert H. Smith School of Business at the University of Maryland.

 Keith A. Berkelhamer- Vice President, Cross-Platform Research, Turner Broadcasting Sales, Inc.

As Vice President of Cross-Platform Research, Keith Berkelhamer is responsible for developing strategic, innovative and compelling research to prove the value of advertising across Turner’s TV, online and mobile brands. Keith began his career in 1989 as a TV Research Analyst on the agency side with Ogilvy & Mather and in 1991, he moved on to Backer Spielvogel Bates advertising. Keith earned a Bachelor of Arts from Hobart College in Geneva, New York and a Masters from the S.I. Newhouse School of Public Communications at Syracuse University in New York.  When Keith is not at the office, he can be found hiking, biking or skiing with his wife and daughter in the Green Mountains of Vermont.  Additionally, he can usually be spotted somewhere near his home in Ridgefield, Connecticut wetting a fly fishing line.

 Jeff Boehme – Chief Research Officer, Kantar Media Audiences, North America

Jeff Boehme has almost 30 years of experience in TV media research, marketing and programming and planning.  Jeff joined Kantar Media Audiences in 2010 as chief research officer and prior to that, he was senior vice president, Advanced TV with The Nielsen Company. Before Nielsen, Jeff served as senior vice president, Research and Marketing, for National Cable Communications and ran various research & marketing divisions at top media companies, including ABC/Cap Cities, NBC. Jeff is an active speaker and regularly presents at various industry events (Advertising Research Foundation, National Association of Broadcasters, Cable & Telecommunications Association for Marketing, etc.) and has been a consistent participant in multiple industry organizations, including the ANA, 4As, CTAM, MRC, CRE & CES.

 Sean Bruich – Head of Measurement Platforms & Standards, Facebook, Inc.

Sean Bruich leads Facebook’s measurement platforms and standards team. Sean and his team are responsible for measuring how advertising and branded content impacts user’s behaviors and perceptions, and for developing and standardizing methodologies for evaluating the effectiveness of marketing programs. Before joining Facebook, Sean was with Google’s Customer Labs and Quantitative Marketing groups, where he managed Google’s quantitative advertiser research and developed advertising effectiveness measurement tools for advertisers. Sean studied at Stanford University, where his research utilized brain-imaging technologies such as fMRI and EEG.

 Eric Cavanaugh – VP, Bravo Media Research, NBCUniversal

Eric Cavanaugh is vice president, Bravo Media Research at NBCUniversal, where he spearheads all brand, new media, marketing, scheduling, acquisitions, development and consumer research efforts for the network.  He provides strategic insight for Bravo’s expanding programming and development slate.  Eric was previously the senior vice president of Zenith Media’s Strategic Resources Group, where he led the team responsible for meeting the day-to-day research needs of all Zenith offices in the U.S. 

 Terrett Drake, Research Director, US at concept m research + consulting

Terrett works in the qualitative market research field for more than 10 years. He is specialized in communication and media research, which is based on the in-depth psychological approach. Before he joined the concept m network Terrett has gained rich experience with TNS, where he developed various qualitative projects and research designs for major Fortune 500 clientele. Terrett holds a B.A. in International Relations and History as well as an M.P.A. in Policy and Management from The Robert F. Wagner Graduate School of Public Affairs at New York University. Terrett divides his time between Berlin and Cologne, Germany and New York City.

Dr. Sandy Eubank - SVP, Chief Research and Analytics Officer, PHD

Prior to joining PHD, Sandy worked in a similar role at sister agency OMD.  She has over 20 years of market research experience, specializing in analyzing and modeling data to produce value-added insights that drive creative solutions for clients. Before OMD, she was General Manager, SVP, of Ipsos-Novaction North America, a division of Ipsos specializing in market mix modeling and forecasting. Prior to that, she was SVP, Global Marketing, for ACNielsen, and EVP, International Client Services, for BASES. Sandy has a doctorate in marketing and quantitative methods, as well as an M.B.A., from Boston University.  She lives in New Canaan, Connecticut, with her family.

 Robert Favre – Chief Compliance Officer and General Manager, Triton Digital Data and Analytics

Rob has over two decades of technology leadership experience ranging from Fortune 500 companies to Silicon Valley based startups. In 2009 as Senior Vice President of Technology at Ando Media, he led the efforts to redefine and implement modern streaming measurements including Average Active Sessions (AAS), Active Sessions (AS) and Session Starts (SS) within the context of the "one minute rule", moving away from the old five minute and quarter hour based measurements of traditional broadcast radio. He resides on the south shore of Boston, MA. with his wife and two sons.

 Belle Frank - Executive Vice President, Global Director of Strategy & Research, Y&R

Belle Frank directs communications strategies for the agency and co-manages the Brand Planning Department. In more than 25 years with Y&R, Belle has had a range of experience.  She is the author of The Advertising On-Ramp (Paramount Books), a readable practical guide for young people entering the business.  She co-authored “Reinventing Qualitative Research”, published in the February, 2007 issue of Admap. She received an Advertising Women of New York, Trailblazing Working Mother of the Year award. Belle has a BA in French from Tufts and holds a Master’s from the Harvard School of Education where she studied human development and the effects of communication. She has also taken courses in Measurement & Evaluation at Columbia Teachers College.

 Nidhi Gangwar - Senior Vice President, Management Science Associates (MSA)

Nidhi Gangwar is Senior Vice President at Management Science Associates (MSA), a privately held, 800-plus person information management and analysis firm, headquartered in Pittsburgh, PA.  MSA’s distinguishing feature is innovation and analysis based upon an integration of multiple, diverse data sources.  She manages the Business Analysis division of MSA, comprising a group of 50-plus analysts. Her prior work experience includes stints at the University of Michigan, Ann Arbor, and with a consulting firm specializing in technology transfer in London and Mumbai.  Her academic degrees are an MBA from the Tepper School of Business at Carnegie Mellon University and from the Indian Institute of Management, Kolkata, and Delhi University.

 Amy Gao - Innovation Director, Miaozhen Systems

Amy Gao joined Miaozhen System in 2010 after working in the Business Development Department of CSM Media Research.  She is currently the Innovation Research Director in Miaozhen System, charged to focus on product strategy and research. Amy Contributed to China’s first online advertising measurement system based on target audience and the cross-media planning tool, supporting effective allocation of multi-media budget for higher ROI. Amy continues to expand her horizons while working and got her Master’s Degree in Media studies at Peking University in 2010 to follow up on her Bachelor’s Degree from Beijing’s Second Foreign Language University where she received her degree in Management Studies. She also got the China Market Research Analyzer Certificate in year 2007.

 Ann Green - Senior Partner, Corporate Innovation and Solutions, Millward Brown 

Ann has successfully supported the marketing efforts of top brands such as Exxon, MasterCard, Estee Lauder, Chase, Procter and Gamble, Kraft, Unilever, Sprint, General Motors, Levi Strauss & Co., Dunkin’ Donuts, and Hershey.   She is a frequent speaker at industry events, including the Advertising Research Foundation (ARF), Word of Mouth Marketing Association (WOMMA), the Online Media, Marketing and Advertising Conference (OMMA), and ad:tech. Ann's work has been published in Forbes, Critical Mass, and AdMap.  She is often quoted in leading industry publications including AdWeek, Advertising Age, Crain's Chicago Business, and E-Commerce Times.  Ann is a graduate of Fairfield University and holds a Bachelor of Science degree in Marketing.  In her spare time, she enjoys ballroom dancing with a special eye to perfecting her samba.

 Anthony Iaffaldano - VP, Product Marketing, Undertone

As VP, Product Marketing, Anthony Iaffaldano is responsible for setting the go-to-market strategy for Undertone’s portfolio of innovative offerings for brand marketers. An industry veteran with more than a decade in digital marketing and technology, Anthony has focused his career on bringing groundbreaking solutions to market for brands and marketers. Prior to joining Undertone, Anthony served as VP, Product & Digital Marketing at multiscreen video solutions provider KIT digital, and as Director of Strategy & Innovation at search and social media marketing agency Reprise Media.

 Dave Kaplan - VP, Bravo Media Research, NBCUniversal

Dave Kaplan is vice president, Bravo Media Research at NBCUniversal, where he works with Bravo's advertisers on measurement solutions across all touchpoints including on-air, online, social and interactive. He produces new insights across key categories, shares best practices with marketing partners and industry experts, and helps Bravo navigate through the evolving media landscape. He previously held the role of SVP of Product Leadership at The Nielsen Company, where he managed the firm's suite of cross-media advertising effectiveness products. Dave holds a B.A. in psychology from Cornell University's College of Arts and Sciences where he was named a member of Phi Beta Kappa.  

 Dr. Florian Kerkau - Managing Director, Goldmedia Custom Research GmbH 

Florian has been the Managing Director of Goldmedia Custom Research GmbH since 2007. After his PhD degree at the Center for Media Research at Freie Universität Berlin (FU) in 2005, with the topic pupillometrics, he worked at the Center for Media Research at FU and as Head of Research at Goldmedia. Between 2001 and 2005, Florian Kerkau was research associate at this institute, before that he had finished his study of educational science and psychology at Berlin’s Technical University, with accolades.  Prior to this, Florian Kerkau was involved in the structure of the “IBM Multimedia-Trainingscenter Berlin“ until 2000 and also one of the founders of an integrated network for media and multimedia companies.

 Ruth Kricheli – Head of Telco Measurement, Facebook, Inc.

Ruth Kricheli leads Facebook’s telecommunications and technology verticals measurement team, where she focuses on measuring ROI and ad effectiveness of Facebook media in the telecommunications and technology industries. Prior to Facebook, Ruth was a senior data scientist at Linkedin. Previously, Ruth completed her Ph.D. at Stanford’s political science department.  

 Elliot Lum - VP Strategic Marketing, Columbia Records

Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.

 Moritz Matejka - Research Analyst, Goldmedia Custom Research GmbH 

Moritz is a researcher at Goldmedia Custom Research and is responsible for planning, conducting and evaluating experiments, done at the Berlin based research facility. His fields of expertise range from neuropsychological measurements like EEG-, NIRS-, and pupillometric measurement to sound knowledge in the field of social media. Moritz studied psychology at the Freie Universität Berlin. During his studies he worked at the national public radio of Germany as a producer and at the Freie Universität in different research groups focusing on neuropsychology. 

 Molly Poppie- Director of Statistical Methods, The Nielsen Company

Molly Poppie is a Director of Statistical Methods at the Nielsen Company. Her responsibilities include creating research designs, executing primary analysis, and collaborating with academic institutions, client partners, data partners and subject matter experts. Prior Nielsen experience includes Research Lead in the Nielsen Innovation Lab, Research Lead for Google TV OTS study, creating methodology enhancements for non-cooperator coverage and methodology creation for mobile coupon targeting.  Molly holds a Master of Arts degree in Sociology from the University of Wisconsin-Milwaukee.

 Charles Price – SVP, Enterprise Social Media, Bank of America

Charles (Chuck) Price leads strategy around ROI, Measurement, and Paid Tactics for the Enterprise Social Media team at Bank of America. Chuck first joined Bank of America in 2006 to build mass media programs for the Small Business segment, and shortly later joined the Global Sponsorship Marketing team managing Bank of America’s relationships with sponsorship partners including MLB, NFL, and NASCAR. Prior to Bank of America, Chuck’s first job out of college was as an assistant basketball coach at Oak Hill Academy in Mouth of Wilson, VA where he coached 17 future Division 1 basketball players. Chuck spent the next few years “being raised” in the agency world at a full-service advertising and PR agency and then launching a sales promotion/sports marketing firm before joining Bank of America.

 Slavi Samardzija- Executive Vice President of Marketing Intelligence, KBM Group and Wunderman Data and Insights Division

As executive vice president of marketing intelligence for KBM Group and Wunderman Data and Insights Division, Slavi leads the full spectrum of data strategy and analytic disciplines.  He is a frequent speaker at industry events and contributor to Ad Age, DM News, BtoB Magazine, Target Marketing, eMarketing and Commerce, and Atticus Journal. Slavi has received numerous recognitions and awards, most notably WPP’s 2008 Atticus Merit for original thinking in Digital Communications.  He started his career at Principal Financial Group working on market research, data analysis and modeling.

 Damon Samuel - Lead Manager, Marketing Science and Insights, AT&T Mobility

Damon Samuel leads the Market Mix Modeling practice for AT&T Mobility. With over a decade of experience in building models to measure the impacts of media spend, loyalty programs, direct mail, and market tests, Damon applies a pragmatic approach to answering business needs. Prior to joining AT&T in the Spring of 2011, Damon was a manager of Decision Sciences for Carlson Marketing with clients spread across the pharmaceutical and transportation industries. Damon is also responsible for the Data Governance in support of the analytics and brings extensive experience in database design and utilization to ensure modeling efforts are applied to fully vetted, cleaned, transformed, and reliable information.

Robert Schaeffner - Head Of Media  Market Research, IP Deutschland

Robert started his career as a TV Market Researcher at Sat.1 Television in Germany.  Following that, he worked at IP Multimedia and IPA Plus before joining IP Deutschland.  He is Chairman of Streaming Measurement Task Force within AGF (German Television JIC) and Chairman of Media Currency Task Force at egta, the European association of television and radio sales houses.

 Bill Somers- VP, Data Integration, Nielsen

Bill Somers has been in the market and media research for 20 years at Kraft Foods, AGB Media Services, NPD and Nielsen.  For the last 5 years he has been VP, Data Integration at Nielsen, using fusion and other data integration methodologies to develop products for the media industry.

 Jim Spaeth- CEO, Co-Founder, Media Behavior Institute; Partner, Sequent Partners

Jim is the co-founder of Media Behavior Institute. He is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy and Media Trust, an analytics consultancy providing media and advertising performance metrics employing innovative technologies especially single-source data.  Prior to founding Sequent Partners, Jim served as President of The ARF (Advertising Research Foundation) for seven years. Prior to his leadership role at ARF, Jim spent over a decade developing new research tools to improve clients’ business performance. He has also led the media research and planning function at General Foods and Young & Rubicam. Jim is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. Jim holds a B.A. in Mathematics, an M.S. in Econometrics and a Ph.D. in Economics.

 Alice K. Sylvester- Chief Marketing Officer, Media Behavior Institute

Alice K. Sylvester is CMO of Media Behavior Institute. She is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy. Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at several major advertising agencies. Most recently, she was Senior Vice President, Account Planning Director at DraftFCB. Other agencies for which she has worked include Young & Rubicam Inc., (Director of Brand Insights) Leo Burnett, (Director of Brand Economics) J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Euro Tatham RSCG). Over the years, Alice has consulted on many of the United States' largest advertisers. She is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. She has chaired the "David Ogilvy Awards for Research Excellence" and the "Emotional Response to Advertising" committees of the ARF. Alice is also co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.

 Peking Tan- Great China R&D Director, Millward Brown

Peking Tan, R&D Director of Millward Brown Greater China, is leading innovation for Millward Brown, developed and standardized several data analysis and market research models, through the integration of IT technology, data mining, cognitive science and these cutting-edge science.  He is also a brand, advertising and media expert. He translated "The Global brand", "The Advertised Mind", and provides branding research, advertising effectiveness research and ROI consulting services to clients.

 Antonia Toupet- Director, Digital Methods, Nielsen

Antonia Toupet is a Director on the Nielsen’s Digital Methods team.  Antonia holds a PhD in Economics from Harvard University, where she conducted research in experimental economics, development economics, and corporate social responsibility. Her current role within Nielsen’s Measurement Science organization focuses on validating and developing methodologies for online audience measurement, online advertising effectiveness, as well as measuring online audience for TV programming. Previously, she led relationships with several CPG clients, supporting their business and marketing strategies through analysis and insights driven by Nielsen data. Prior experience includes strategy and management consulting for the Information Technology industry.

 Lauren Walton- Research Scientist, The Nielsen Company

Lauren Walton is a research scientist at the Nielsen Company. She holds a Master’s Degree in Survey Research and Methodology from the University of Nebraska-Lincoln. Her research areas include questionnaire design, measurement techniques, and data quality.  Since joining the Nielsen Company, Lauren has become a subject matter expert in the methodology of the Nielsen TV Diary. Prior to joining the Nielsen Company, she was a Gallup Research Scholar while attending the University of Nebraska-Lincoln.

 Dirk Ziems, Managing Partner and Chairman of concept m research + consulting

Dirk is a psychological researcher who practices for more than 20 years qualitative advertising research. His work is based on an in-depth psychological approach, which represents the intersection of Psychoanalysis, Archetypes, Gestalt Psychology and Semiotics. Dirk is the founder of concept m research + consulting, a specialized agency which has its origins in Germany, but has expanded globally with a network across Europe, the US, China and Latin America. Dirk holds a master degree in psychology from the University of Cologne and teaches marketing and marketing research at the University for Technology and Economics Berlin (htw Berlin).


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