Audience Measurement Plus 2012 - Speakers
 

Audience Measurement Plus Virtual Conference - Speakers

Liz Ausman – SVP, Media Director, The Martin Agency

Liz has a master's degree in management from MIT's Sloan School. While at MIT, Liz worked at the MIT Media Lab's Movies of the Future program, where she completed her thesis on high definition television. Liz oversees media research and technology at The Martin Agency. She has over 20 years of expertise in not only media, but strategic business planning and technological innovation. She has held senior positions in account planning at Campbell Ewald Advertising, and was executive vice president of corporate strategy for Initiative Media.

Leigh Brann – Director, Product Management and Analytics, TiVo Inc.

Leigh Brann is director of product management and analytics at TiVo for the Audience Research and Measurement Division, which provides advertisers, brands, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements. Leigh leads the development of TiVo's ratings service and products like Stop||Watch™ and Power||Watch™ and has gained extensive experience applying advanced statistical methods to time-shifting cross-media data. Earlier in her career, Leigh was the senior statistician at Intel, where she was acknowledged for developing statistical methods and practices to improve factory key performance metrics. Leigh earned a B.S. in mathematics with a concentration in applied statistics and an M.S. in statistics from Colorado State University.

Aruna Buddana – Senior Statistical Analyst, TiVo Inc.

Aruna Buddana has been working as a senior statistical analyst working in TiVo's Audience Research and Measurement Group for the past four years. Her responsibilities include analyzing viewership patterns of the TiVo users and supporting the Group's ratings products—Stop||Watch and Power||Watch. Prior to working at TiVo, Aruna worked as an analyst at WAMU and Progressive Insurance. Aruna has a master's degree in statistics from University of Tennessee, Knoxville, and a master's degree in computer science from Ball State University. Apart from work, she enjoys chasing her active toddler and listening to her kindergartner's adventures.

Jane Collins – Director of Market Research, BlogHer

Jane Collins is a media and marketing research professional (as well as entertainment/TV blogger) currently living in the Bay Area of California. In her current position as director of market research for BlogHer, Inc., she is responsible for design, deployment, analysis, and presentation for all of BlogHer's market research studies, as well as product testing programs conducted for advertising clients. Jane also oversees all ad sales research at BlogHer and maintains a research page with weekly poll posts on BlogHer.com.

Prior to joining BlogHer in 2009, Jane was director of consumer insights for Fox Interactive Media and MySpace in Beverly Hills, CA. She also has an extensive background in television research, working as vice president of Local People Meter Sales and Research for Nielsen Media as well as vice president of Research for the Los Angeles cable interconnect, Adlink. Jane also worked at ABC television network as head of Entertainment Research, West Coast.

Pinaki Dasgupta – Associate Professor, Indian Institute of Foreign Trade

Pinaki Dasgupta is Associate Professor at the Indian Institute of Foreign Trade (IIFT) in New Delhi. He has been associated with consumer research and trade marketing research of Indian and African firms involved in product categories like FMCG, industrial products, and commodity markets. His research interest has been specifically in the areas of consumer scope, segmentation analysis, and brand mapping portfolio. At IIFT he has been involved in teaching, training, research, and consulting. His work in the area of trade marketing with several multilateral institutions and government agencies are on trade promotion, market entry strategies, country market product analysis, and developing strategy frameworks for firms going global. Most of his work in the trade marketing area is involved with small and medium enterprises and midsized corporates.

Prior to IIFT, Pinaki was in advertising and spent about a decade with the Indian arm of Y&R and DDB Needham (Rediffusion and Mudra respectively). He has handled clients like Airtel (the leading telecom company in India), UP Tourism, and Canon, where he was involved in consumer insights and client servicing. Pinaki has several case studies and more than 15 internal publications to his credit across several international and national journals of repute, based on his research and consulting interests. He runs his own blog on analyzing and critically reviewing Indian films and can be viewed at analysingfilms.blogspot.in/.

Brad Fay – Chief Operating Officer, Keller Fay Group; Co-author, The Face-to-Face Book

Brad is the chief operating officer of the Keller Fay Group, the award-winning word of mouth research and consulting company he co-founded with chief executive officer Ed Keller. He is also the co-author, with Ed Keller, of The Face-to-Face Book, published by the Free Press imprint of Simon & Schuster. In The Face-to-Face Book, the world's pre-eminent word of mouth marketing experts demonstrate how in-person social networking, not just online social media, is the key to soaring revenues. Based on his firm's extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, L.L. Bean, MillerCoors, Procter & Gamble, and Toyota.

Brad is the winner of the Grand Innovation Award from the Advertising Research Foundation for the development of Keller Fay's TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. In 2011 he received the Distinguished Alumni Award from the University of Connecticut Graduate Program in Survey Research, where he received his master's degree. Brad is a member of the board of directors of the Word of Mouth Marketing Association and the Market Research Council. He has lectured about survey research at Rutgers, Yale, and Boston University.

Prior to founding the Keller Fay Group, Brad served as managing director at RoperASW (and its successor companies), where he supervised a variety of business units, including Roper Public Affairs, Starch Communications, Financial Services, Technology, and Media. Brad lives with his two teenage children in Montgomery Township, New Jersey, where he served four years as a member of the town's council, including one year as deputy mayor. He is a cum laude graduate of Colby College in Waterville, Maine, and holds a master's degree in political science from the University of Connecticut.

Danny Flamberg – Managing Director, Digital Strategy and CRM, Kaplan Thaler Group

Danny Flamberg, managing director of digital strategy and CRM at Kaplan Thaler Group, is a veteran marketing strategist and practitioner working with leading and insurgent brands. Prior to joining Kaplan Thaler, he was vice president of global marketing at SAP. He also has worked as senior vice president and managing director at Digitas and as CMO of CellularOne and 1-800-Mattress. A pioneer in online, relationship, database, and social media marketing, Danny was president of relationship marketing at Amiratti Puris Lintas and Lowe Worldwide. He earned an A.B., M.A., and Ph.D. in politics and economics at Columbia University.

Susan Getgood – VP, Sales Marketing, BlogHer

Susan Getgood has been involved in online marketing since the early '90s and watched the web evolve from the first browsers to the interactive communities we participate in today. In fall 2010, Susan joined BlogHer Inc. as vice president of sales marketing. In this role, she promotes the many unique opportunities for advertisers to engage with the BlogHer community and works with brands to develop creative and effective cross-platform marketing programs to reach the BlogHer audience. As an independent consultant from 2004 to 2010, she helped organizations integrate social media into their marketing strategies to meet their customers online, build their brands, and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries, and CamelBak as well as PR agencies, start-ups, and small businesses nationwide. Prior to that, Susan held a variety of corporate marketing and management roles including senior vice president of Marketing at Internet software company SurfControl, general manager of Cyber Patrol, and director of Corporate Communications at The Learning Company.

Brendan Kitts – Chief Scientist, PrecisionDemand

Brendan is an industrial data mining scientist with a track record of successful deployments. Brendan has served as chief scientist at a variety of successful startups, including Datasage (acquired for $650MM), Vignette, and iProspect (acquired for $50MM), all of which focused on using large-scale architectures to mine "big data" and autonomously maximize profits. Most recently, Brendan spent four years at Microsoft AdCenter, Microsoft's online ad server, which generates over $2.3 billion in revenue per year and is the second largest pay-per-click system in the industry. At Microsoft Brendan built AdCenter's Clickfraud Detection, Smartmatch, and Smartpricing systems and was also responsible for conversion tracking. This work enabled Microsoft to bill over $2 billion in revenue per year, protect itself from fraud, and process over a billion events per hour on a complex system comprised of a thousand machine-distributed cluster and real-time ad serving systems.

Brendan is also actively involved in the data mining community. He founded the Data Mining Case Studies Workshop and Data Mining Practice, which have been running since 2005 and recognize outstanding data mining deployments. Brendan is a member of ACM SIGKDD and is often an organizer for KDD (Knowledge Discovery and Data Mining), the largest academic data mining conference. He has also authored over 30 scientific papers and workshop proceedings along with numerous patents. Brendan is currently working on automated ad targeting methods for television.

Jay Leon – VP, Turner Sports Ad Sales Research, Turner Broadcasting Inc.

Jay Leon is the vice president for Research and Sales Strategy at Turner Sports, supporting the advertising sales of the Turner Sports properties, including NBA (regular season and playoffs), the NCAA Men's Basketball Tournament (in partnership with CBS), Major League Baseball (regular season, League Division Series, and League Championship Series), major golf events (PGA Championship and Grand Slam of Golf), and NASCAR. He is also responsible for marketing research for the aforementioned sports properties, along with non-ad sales digital research for the Turner operated sports websites, including NASCAR.com, NBA.com, NCAA.com, MMOD.com, PGA.com and PGAtour.com.

Prior to joining Turner Sports, Jay was vice president of Research for Tribune Entertainment, the syndication and national advertising sales arm of the Tribune Company. Previously, he was vice president of Ad Sales Research for King World Productions (now CBS Domestic Distribution), the distributor of many syndicated entertainment programs, which at the time included Wheel of Fortune, Jeopardy!, The Oprah Winfrey Show, and Inside Edition, among others. Jay has also held research positions with the television rep firm Petry Television and the magazine The Sporting News. During his non-work hours he previously served as the mayor of Ardsley, New York, an elected, part-time volunteer position. Jay received a M.B.A with a concentration in marketing from Baruch College's Graduate School of Business (currently the Zicklin School of Business), a division of the City University of New York. He resides in Ardsley with his wife Erica, a registered dietician, and his children Robby and Rebecca.

Linda McIsaac, Ph.D. – President, Xyte, Inc.

As president of Xyte, Linda assists companies in developing customized solutions to mission-critical problems by focusing on strategy, technology, people, and systems. She spearheads the development of leading-edge products and solutions that use technology and intellectual capital to maximize her client's resources and enhance their bottom lines. In understanding the new economy, Linda recognizes the value of utilizing intellectual capital and technology in solving business problems and has created an environment where ideas flourish and a plan leads to results.

Prior to Xyte, Inc. Linda served as president and chief executive officer of Expct, one of the firsts PC training and consulting companies in the U.S. Starting in 1981, she grew the company to include both service and products before selling it to Inacom, a high-tech company, in 1998. While at Expct, Linda specialized in the automation of business systems and the development of interactive multimedia software that dramatically reduced training costs and improved productivity for her clients. Throughout her 30-year career as an entrepreneurial chief executive officer, Linda has focused on finding new ways to use technology to benefit people and the organizations they work in. While at Xyte, Linda has discovered a way to measure the different ways people think and process information and has developed applications that are predictive in all facets of a person's life, such as dating, work world, relationships, buying habits, media, finance, health, the military, corrections, and education.

David Miller – SVP, Measurement Sciences, Population COI, Nielsen

As an SVP in Nielsen's Measurement Sciences group, David is responsible for innovation in retail measurement, demographic methods, satellite imagery and market segmentation. Earlier in his career, he joined Claritas in 1981. From 1990 on during his tenure at Claritas in the United States, David has been responsible for the development of all segmentation products. In particular, he has led the development of the PRIZM™, ConneXions™, and P$YCLE™ segmentation systems and their extension to ZIP+4, ZIP+6, and household levels. Most recently, David led the development of the "next evolution series" of products including PRIZMNE, ConneXionsNE and P$YCLENE household segmentation systems.

During his five year tenure with Claritas Europe, David developed a number of segmentation systems including PRIZM™ for Sweden, Netherlands, Spain, Poland, France, Germany, Ireland, and Great Britain, PSYCLE™ household financial segmentation system for Great Britain. The Great Britain PSYCLE™ household financial segmentation system won acclaim from the Direct Marketing Association as the best new product in 1999.

David has worked extensively, both in the U.S. and Europe, in the development of intercensal estimates and projections of standard demographics, estimates of retail product sales potential, estimates of financial product sales potential, and the development and execution of custom statistical modeling projects. He has led the development of more than 50 major custom client models, including statistical models covering churn, lifetime value, retention, and customer relationship management, as well as custom client segmentation models. David has extensive experience with both individual and aggregate level models. Most recently, he has been involved with the use of satellite images in demographic and business activity estimates. David earned both an M.S. in statistics and a master's of philosophy degree in experimental psychology from the George Washington University and holds an undergraduate degree from Case Western Reserve University.

Dr. Biswajit Nag – Associate Professor, Indian Institute of Foreign Trade

Biswajit Nag is an associate professor at the Indian Institute of Foreign Trade (IIFT), New Delhi. Involved in empirical trade research for more than 15 years, he has also taught in India, Tanzania, and Germany. Earlier, he was associated with the Poverty and Development Division of UN-ESCAP, Bangkok. Dr. Nag has completed a number of projects for the government of India and International Multilateral Agencies. His current research interest is international production networks, global value chains, trade in services (regulation), FDI flow, macroeconomic issues, regional trade agreements, and more. He is a member of the expert group on preferential rules of origin for the government of India and an external expert for the EC-Nepal WTO Assistance Programme.

Recently, he has given his research inputs to the Apparel Export Promotion Council of India, ICRIER, RIS, Asia Pacific Trade Agreement Secretariat, World Bank, ADB and UNESCAP. Dr. Nag is a trained professional on GTAP and has published a paper on trade issues through applied general equilibrium framework. He teaches applied econometrics, international economics, business environment, and market research techniques. Currently, he is the program director of IIFT's flagship M.B.A. program. He is also a member of IIFT's board of management.

Chris Peck – Senior National Account Manager, Cross-Platform Services, Arbitron Inc.

Chris Peck, senior national account manager for Arbitron, has been working with Arbitron's client base for the past 12 years to ensure they have the research and sales tools they need to grow their business. Chris's work has been primarily focused in growth areas within Arbitron. He currently works with broadcast and cable networks in the areas of cross-platform, out-of-home TV viewing, and mobile measurement. Chris started his Arbitron career in the National Radio department, working with network radio and syndicators. He is a past recipient of the prestigious Arbitron All-Star Award and several awards for Sales Excellence. Peck holds a B.S. in television, radio and film production from Syracuse University.

Bill Rose – Senior Vice President, Marketing, Arbitron Inc.

Bill leads all marketing efforts for Arbitron's PPM electronic and diary-based audience measurement services in the U.S. He is also responsible for marketing efforts that ensure the health and growth of vital product lines through product enhancements, positioning, communications, and relationship building with key industry organizations, groups, and client segments. He has held a variety of executive and management positions during his long tenure at Arbitron, including senior vice president of U.S. Media Services, with responsibilities for all marketing efforts for the Radio, Advertiser/Agency, Outdoor, and Product/Customer Services groups. In addition, he oversaw the Custom Research team and the development of an online radio ratings service.

Bill has played a primary leadership role in the Arbitron and Edison Research studies on consumer use of the Internet, digital platforms, and their impact on radio. These studies have become the gold standard for marketers, advertisers, and agencies interested in online and digital consumer behavior. Mr. Rose first joined Arbitron in 1981 in the San Francisco Radio Station Sales division where he remained through 1986. Moving to the client side, he worked at radio station KSMJ/KSFM in Sacramento, rejoining Arbitron as eastern division manager for Advertiser/Agency Services in New York. In 1994, he returned to Radio Station Services as senior account executive, and a year later he was named marketing manager of Radio Station Services. After one year as an independent consultant with Rating Point Management, Mr. Rose rejoined Arbitron as manager of Market Development and Research Communications and was later named vice president of Marketing and Radio Station Services. Bill holds a B.S. in radio and TV communications from Ithaca College and an M.B.A. from New York University's Stern School of Business.

Jim Spaeth – CEO, Media Behavior Institute

Jim cofounded Sequent Partners, a brand and media metrics consultancy, in 2003. He is also the chief executive officer of Media Behavior Institute, which was developed by Sequent Partners. In addition to many confidential engagements, Sequent Partners has led a number of high-profile projects, including the Project Apollo Client Steering Committee, the DP-AA Audience Measurement Guidelines, The Partnership for Radio Engagement, the Council For Research Excellence's Video Consumer Mapping Study (with Ball State University) and several projects to improve media inputs for marketing mix models. Prior to cofounding Sequent Partners, Jim served as President of the Advertising Research Foundation for seven years. Under Jim's leadership, ARF expanded its scope to incorporate all aspects of market research practice on a global basis and transformed the research function into a business discipline focused on value creation.

Prior to his leadership role at ARF, Jim spent over a decade developing new research tools to improve clients' business performance at PEAC ViewFacts, ScanAmerica, and ASI. He has also led the media research and planning function at General Foods and Young & Rubicam. Jim is the coauthor of Market Research Matters and the author of numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. Jim holds a B.A. in mathematics, an M.S. in econometrics, and a Ph.D. in economics.

Alex Terrazas, Ph.D. – SVP, Advanced Research and Development, Measurement Science, Nielsen

Alex Terrazas is currently senior vice president of advanced research and development and measurement science at Nielsen, where he is driving the adoption of emerging technologies, including satellite imaging and new computer vision technologies. He is an expert in computer vision, computational neuroscience, behavioral science, image processing, and human computer interaction. Alex earned his Ph.D. in cognition and neural systems and is a former fellow at the National Institutes of Health where he conducted brain imaging experiments of spatial cognition using virtual reality. Alex served in an elected seat on the Java Executive Committee and is author of the book Java Media APIs: Cross-platform Imaging, Media, and Visualization. Before joining Nielsen, he was the principal investigator on numerous grants from the National Institutes of Health, National Science Foundation, and Defense Advanced Research Projects Agency (DARPA). He was also president and chief scientist of MediaBalance, a technology startup he founded in 2003.

Katherine Wintsch – Founder, The Mom Complex

As a mother of two and an award-winning strategic planner at one of the nation's leading advertising agencies, Katherine's two worlds collided when she discovered that three out of four moms say marketers have no idea what it's like to be a mother. In an effort to change this, Katherine envisioned and pioneered a new global division of The Martin Agency called The Mom Complex. Utilizing cutting-edge research methodologies, The Mom Complex is making it easier for companies such as Walmart, ASDA, Hasbro, E!, and Kraft to develop products, services, and advertising for the way moms really live. The result is better relationships with their core consumers and bigger, bottom-line growth.

Prior to launching The Mom Complex, Katherine served as a senior vice president and group planning director at The Martin Agency, where she ran the strategic planning efforts for the world's largest marketer to moms, Walmart. Katherine has been featured in The New York Times, The Wall Street Journal, Fast Company, Forbes, Inc., The Huffington Post, and on The Today Show. In 2012 Katherine received a Changing the Game Award from the Advertising Women in New York (AWNY). Katherine lives in Richmond, Virginia, with her husband and two rambunctious children.

David Wong – Vice President, Product Leadership, Nielsen

David oversees product management for Nielsen Cross-Platform Campaign Ratings, the cross-platform extension of Nielsen Online Campaign Ratings. As a member of Nielsen's Watch strategy team, he also focuses on strategic planning across all media products, with particular focus on cross-platform advertising measurement across all of Nielsen's measurement businesses.

Prior to this role, David served as an engagement manager at McKinsey & Company, where he led consulting teams to advise Fortune 500 clients on issues concerning strategy, new business development, and investment decisions. During his tenure at McKinsey, he focused within the media and technology industries, serving electronics manufacturers, diversified media companies, and cable/telecom operators. David holds a B.A.Sc. (with honors) from the University of Toronto, where he studied electrical engineering and applied physics. He has also studied and conducted research at Canada's national particle physics laboratory, TRIUMF, on advanced particle physics detector design and measurement techniques.

Leslie Wood – Chief Research Officer, Nielsen Catalina Solutions

A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for the overall research function at Nielsen Catalina Solutions. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics and playing a key role in envisioning future products.

Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America and Project Apollo, and a professional background that includes such recognized names as ABC Television, Procter & Gamble, and her own company, Media Trust LLC. Not only is Leslie an expert in single-source analytics, but in reach and frequency research, optimizers, data integration, and return-path data. All of this feeds Leslie's passion for building support tools for the advertising industry. Leslie chairs the Advertising Research Foundation's Analytics/ROI/Data Integration Committee and has acted as co-chair of its 360 Media and Marketing Council. She has a B.S. in mathematics from Hunter College and a Ph.D. from The University at Albany in information science with a specialization in expert systems and data mining.




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