Audience Measurement Plus 2013
Participating Companies

ABC

AT&T

Chadwick Martin Bailey

comScore

DirecTV

Ehrenberg Bass

IDC Herzliya

MediaScience

Medill Integrated Marketing Communications

Northwestern

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Audience Measurement Plus

Now On Demand - "Hop On, Hop Off" Sessions as You Choose

Following the successful Audience Measurement 6.0 Conference in June 2011, the ARF is proud to announce a virtual conference to extend this well-received event - Audience Measurement Plus. Comprised of about ten new research papers presented in 40-minute sessions, this excellent material covers a wealth of key industry topics that generated considerable discussion during the June event.

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You may tune into as many webcasts as you like:

"RPD In Latin America - The DirecTV VDC Service"
Luiz Duarte
DirecTV Latin America

"Matchmaker, Matchmaker, Make Me a Match: A Typology of Congruent TV Advertising"
Svetlana Bogomolova
Ehrenberg Bass Institute

"Lessons Learned in Online Advertising: Maximizing Returns with Digital Media"
Gian Fulgoni
comScore

"Turn On, Tune Away, but Come Back: Usage-based Analysis of Ad Avoidance and Program Engagement"
DeDe Paul
AT&T
Recording not Available

"Measuring Target Audience Engagement & Response Behavior in the B2B Technology Space"
Chris Neal
Chadwick Martin Bailey

" Promo Conversion: The Tune in Test"
Alex Petrilli
TiVo

"A New Media Tool for the Hispanic Market"
Don Schultz
Northwestern University

"Understanding Today's Media Consumer: Learn How "Off the Grid" Consumers Are Slipping Past Advertisers & What Advertising Can Do to Reach Them"
Lesle Litton
comScore
and
Jordan Shlachter
SAY Media

"An Unbelievably Satisfying Analysis of Cross-Media Marketing Efforts"
Justin Fromm
ABC

"Online viewership and activity patterns: the impact of heavy usage and participation on content promotion. Israel case study."
Gali Einav, Ayelet Gal-Oz, Oren Zuckerman
Media Innovation Lab

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