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AM 8.0 Coverage

The world’s largest audience measurement conference!

News

#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel

#ARFAM8 : A Path to a Multi-Platform Solution

#ARFAM8 : How can Big Data Move Research Forward?

#ARFAM8 : What Measurement of the Future Looks like

#ARFAM8 : Marketing ROI – The $200bn Opportunity

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

#ARFAM8 : Day 1 Review – Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Location Key: Too Many Digital Ads Lack Viewability

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign

#ARFAM8 : How Six Flags Achieved Record Success by Improving its Marketing Mix Models

#ARFAM8 : Measurement issues from the CEO perspective

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

 

Social Media

·         The CRE ‏@CREtalk 1m

o   See News section of CRE website http://researchexcellence.com/  for presentation on Marketing Mix Modeling, delivered at #ARFAM8

·         Arbitron Inc. ‏@ArbitronInc 4m

o   Come to the Arbitron booth to enter a drawing for a Summer Getaway. #arfam8

·         VisionsLive ‏@onlinequal 7m

o   GreenBook #ARFAM8 : Day 1 Review – Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorillahttp://vl.io/11tkBdk

·         GreenBook ‏@ResearchShare 10m

o   #ARFAM8 : A Path to a Multi-Platform Solution by David Brudenell http://ow.ly/lVz69  #mrx

·         Leonard Murphy ‏@lennyism 16m

o   Check out comprehensive coverage of #ARFAM8 by @DavidBrudenell & @joelrubinson only on GreenBook Blog! http://ow.ly/lVy5l  #mrx #newmr

·         Delly P. ‏@La_Pitufina2025 24m

o   However, it was a little disheartening to find that there were so few women experts represented on the panels. #ARFAM8

·         Delly P. ‏@La_Pitufina2025 26m

o   I'm pretty moved by the fact that the President and CEO along with the Chair of the Exec Board for the #ARF are women. #ARFAM8

·         josh chasin ‏@jchasin 32m

o   Oh man. Tgat kid looks like hell. RT @lutemi: The most accomplished Young Pro @ARF. #arfam8 pic.twitter.com/CnCqYSTfkT

·         Leonard Murphy ‏@lennyism 38m

o   New blog post #ARFAM8 : Day 1 Review – Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Go...http://ow.ly/2xvyfB

·         greg depalma ‏@depalmix 45m

o   @TRA_TVMetrics excellent cross media impact on sales for SMG case study @The_ARF #arfam8

·         AHAA ‏@AHAA 45m

o   MT @The_ARF: RT @iabcanada: #arfam8 Hispanics heavy users of social media, however appalling shortage of insights about this 54M pop. grp

·         Sable Mi ‏@lutemi 49m

o   Cross-platform measurement and effectiveness: one size does not fit all- Helen Katz, Stardom MediaVest. #arfam8

·         greg depalma ‏@depalmix 49m

o   #arfam8 @The_ARF interesting cross media learnings from SMG showing tv and digital driving sales from new vs repeat purchasers w TRA data

·         Scarborough. ‏@ScarboroughInfo 1h

o   49% of #millennials used @Visa card, 25% used @mastercard and 8% used @AmEx. For more, see our #infogaphic: http://bit.ly/MCHuI2  #ARFAM8

·         GfK ‏@GfK_en 1h

o   'Stop trying to  measure devices and start measuring video' -- Mark Loughney, ABC TV Net, speaking w/GfK on cross-platform #arfam8

 

Overview

AM 8.0 Coverage
June 10, 2013

Videos

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