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Darlene LaChapelle is a director of consumer analytics and research at AOL, where she oversees syndicated research, the entertainment category, knowledge management, and the research team in Bangalore. In her role, Darlene helped create a custom ROI solution for AOL for feature film advertisers. Before joining AOL, Darlene was with The New York Times Company's syndicated research group where she managed advertiser sales research. Darlene studied communications at Pace University.
In this role, Gregg is responsible for Arbitron's research quality and methods; product development, as well as policies and standards for the Portable People Meter™, diary and cross-platform services; and leadership for the company's Media Rating Council® (MRC) accreditation initiatives. He will also serve as an Arbitron representative on the Scarborough partners committee. Gregg joins Arbitron from Scarborough Research, the leading source for the demographics, lifestyles, shopping patterns and media behaviors of American consumers, where he was executive vice president. As such, he managed the company's day-to-day business and operations. Prior to his role as executive vice president, Gregg headed up the Research and Operations team, which was responsible for quality assurance of all Scarborough data, creating and adapting research methodologies, custom research projects and overall management of Scarborough's product line. He joined Scarborough Research in 1993. Prior to joining Scarborough in the mid-1990s, Gregg was at Simmons Market Research (now a division of Experian), and was at Arbitron from 1981 to 1992. Gregg holds a master's degree in quantitative analysis and urban sociology from the University of Maryland, where he also completed his undergraduate work. Gregg is based in the Columbia office.
Andrew Lipsman is Vice President, Marketing & Industry Analysis at comScore, covering multiple industries and overseeing the company's marketing communications and thought leadership initiatives. He specializes in several research areas, including social media, e-commerce, online video, digital advertising and online politics. He is frequently quoted by leading news organizations, including the New York Times, Wall Street Journal, CNN, Fortune, BusinessWeek and Newsweek.
Andrew has also co-authored several well-known industry white papers, including The Power of Like: How Brands Reach & Influence Fans Through Social Media Marketing, It's a Social World: Top 10 Need-to-Knows about Social Networking and Where It's Headed, The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics and comScore's annual Digital Future in Focus series. Andrew began his career at the NPD Group working with clients such as Kraft Foods and Johnson & Johnson. He is currently completing his MBA at Northwestern's Kellogg School of Management with concentrations in Marketing, Strategy and Entrepreneurship. He also holds a B.A. in Public Policy Studies from Duke University.
Mark Loughney is Vice President, Sales & Strategy Research for the ABC TV Network. He is responsible for research in support of network sales and marketing, and digital media, focusing on the value of the ABC TV Network as a platform for advertisers. Mark has held positions at ABC, MTV Networks, and The Nielsen Company. He is a graduate of Seton Hall University (B.A., Psychology) and Rutgers, The State University of New Jersey (Ph.D., Social Psychology).
As president, Kristin Luck serves as Decipher's brand evangelist. Kristin's diverse background includes a strong technical knowledge of online research systems and new product development, combined with traditional research experience. Kristin was one of the original pioneers of the multi-media online research business over ten years ago when she joined ACNielsen to assist in the development of proprietary capabilities for testing full screen video and other multi-media materials securely online. As the co-founder of OTX (Online Testing Exchange), Kristin Luck built and managed the operational and client management infrastructure for a start-up online market research firm that became the fastest growing research company in the U.S. in 2002 and 2003 (Advertising Age, Honomichl Report). OTX was acquired in January 2004 by Zelnick Media Group and Pilot Group for $30MM, and again in January 2010 by Ipsos for $65MM. Kristin left OTX in December 2005 to start Forefront Consulting Group, a research services consulting firm. Forefront was acquired in June 2007 by Decipher.
Along with establishing operational infrastructures firmly rooted in traditional market research methodologies, Kristin has helped blaze a new paradigm for online research tools and data reporting and has infused traditional corporate planning and product development with a bold usage of new and developing technologies and research methods. The result has been the creation of world class research and development teams that specialize in innovative research solutions combined with cutting edge technologies. Kristin is a regular speaker at industry conferences and a columnist for Research Business Report where she explores emerging research methods. She's a 2010 recipient of the American Marketing Association's 4 Under 40 Award and a 2010 Stevie Awards finalist, and was recently named to Oregon's Accomplished Under 40. Kristin has been an instructor at UCLA since 2001 and a guest lecturer at SUNY Albany, where she has taught courses on global entertainment marketing and research. Kristin has over fourteen years of management experience in both domestic and international custom market and social science research with companies such as Oregon Center for Applied Science, Lieberman Research Worldwide, ACNielsen, and OTX.
David Marans, the ARF's EVP, Media is an industry leader and frequent public speaker. He began his media research career at Young & Rubicam, and served as Media Research Director at JWT and Mindshare. After 25 years on the agency side, David joined IAG Research as an EVP in 2005. During his career, he worked closely with clients such as Ford, Sears, Pfizer, Unilever, winning a citation from the Association of National Advertisers as well. David is taking a leading role in the ARF Forums, and hosts the Audience Measurement conference.
Dr. Carl Marci is co-founder, CEO and Chief Science Officer of Innerscope Research. Dr. Marci is the former Director of Social Neuroscience at the Massachusetts General Hospital, and former Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. He received his B.A. with honors at Columbia University, his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. Dr. Marci is on the faculty of Harvard Medical School and has extensive training in psychophysiology and neuroscience through two National Institutes of Health research fellowships and has published numerous articles in peer-reviewed science journals, gives lectures nationally and internationally and is a leader in the new fields of social neuroscience and neuromarketing research.
John is Sr. Manager, Media Planning with Kraft Foods. He provides oversight of strategic media planning and management of media agency relationship for Grocery and Oscar Mayer Business Units. He has also managed implementation of U.S. OOH initiatives. John participates in company wide media initiatives including media analytics and insights, integrated marketing, health & wellness as well as training for a range of media-related topics. John joined Kraft Foods in 2002 and his office is in Glenview, IL. Prior to Kraft, John was V.P., Associate Media Director in the Chicago office of Foote, Cone, & Belding. During his twelve years with FCB, John had oversight and media planning responsibilities across a variety of accounts, from Coors Brewing Company, Circuit City, ADM, Kraft Foods, Gatorade, Diners Club International and S.C. Johnson. John has been a recipient of a Bronze Cannes Lion, Board of Director of the Traffic Audit Bureau, named Associate Media Director of Year by KidScreen Magazine and former member of the Indiana University baseball team. John received his Bachelor's Degree in Telecommunications from Indiana University, Bloomington, Ind.
Jay Mattlin investigates and develops new technologies and partnerships with other companies to enhance GfK MRI's national study and to expand upon GfK MRI's measurement activities beyond print. He is currently responsible for MRI's outdoor measurement study and for exploring and promoting media measurement technologies developed by sister GfK companies. For a decade, Jay worked on the client side at several media companies, including Time Inc., NBC, and AOL-Moviefone. Jay is a member of the Market Research Council and a long-time, active member of the American Association for Public Opinion Research (AAPOR). He has also served as president, membership chair, and counselor-at-large of AAPOR's New York Chapter. Jay has spoken frequently about magazine audience measurement at ESOMAR and ARF Conferences and at the Worldwide Readership Research Symposium, where in 2001 his paper with Bruce Goerlich earned the Chairman's Award. He received a master's in applied social research from the University of Michigan and a bachelor's degree from Harvard University.
Scott McDonald is the Senior Vice President for Research & Insights at Condé Nast. In this capacity, he oversees consumer, development, advertising and strategic research for all of the Condé Nast properties -- including such well-known magazine and web brands as Vogue, Architectural Digest, Glamour, Self, GQ, Vanity Fair, Bon Appetit, Epicurious, GourmetLive, Condé Nast Traveler, Allure, Wired, Ars Technica, Reddit, Concierge, Style.com, Lucky, Bride's, W, Details, Teen Vogue, Golf Digest and The New Yorker . Prior to joining Condé Nast, Scott worked in various research positions at Time Inc. and Time Warner Inc., covering print media, television and digital media. Current areas of research include consumer behavior with e-readers, tablets and mobile media; next-generation metrics for measuring media engagement and advertising effectiveness, and emerging economic models for magazine media.
Scott has served as the Chairman of the Board of Directors of the Advertising Research Foundation, and he presently is the Chairman of the Print & Digital Research Forum (formerly known as the Worldwide Readership Research Symposium). He has served as a director or trustee of several industry bodies, including MSI and the MRC, and has delivered scholarly papers before groups as diverse as AAPOR, the American Sociological Association, the Population Association of America, the American Statistical Association and ESOMAR.
Scott comes to the media research business from an academic background in both demography and survey statistics. He holds an A.B. in Sociology from the University of California at Berkeley and a Ph.D. in Sociology from Harvard University. Since 1997, he has taught as an Adjunct Professor at the Graduate School of Business at Columbia University, and he previously taught in the sociology departments at both Harvard and NYU. He has also lectured and published on a broad range of topics in the social sciences. He has been a recipient of the National Science Foundation Fellowship and of the Charles Abrams Fellowship of Harvard and MIT.
Pat McDonough is Senior Vice President, Insights and Analysis. She works with all of Nielsen's media clients in the United States. Pat has over 30 years of experience working with Nielsen clients both on the national and local areas of the business helping them to get the maximum value and benefit from Nielsen Company data. Pat has added responsibility for the Cross Platform Insights for clients as well. Major focus of Pat and her team is to add to clients understanding of the Nielsen TV, On Line and Mobile data and to follow the viewer across all of their screens. This has most recently involved understanding the impact of the Digital Transition, DVRs, and the migration of television viewing to multiple screens. She is leading the effort to look at the impact of internet enabled devices on our TV and computer usage. Recent projects include the understanding of the interaction of TV and On Line video viewing with the use of internet connected and internet enabled TVs.
Pat has presented on a variety of topics to major client groups including the American Association of Advertising Agencies (AAAA), the Association of National Advertisers, and Syndicated Network Television Association, NCLR and the research and Ad sales groups of multiple Nielsen clients. She is a thought leader in the U.S video landscape and has shared her expertise in Cross Platform behavior with television execs in Europe and Canada as well. She is an avid tennis player; sports fan particularly of the New York Mets as well as a frequent patron of Broadway Theater.
Kevin Moeller leads Media Behavior Institute's analytic efforts, designing and executing analysis of syndicated and custom studies, including USA TouchPoints. He manages the internal analytic operation and leads software, hardware, and external resources. Kevin brings the benefit of a deep understanding of the agency perspective from his previous position as partner and insights director at MediaCom US, where he provided insightful integrated communications solutions by linking brand strategy and targeting to communications planning. He was responsible for managing a team to support senior client research needs across product categories including CPG, automotive, technology, pharmaceuticals, electronics, and theatrical, among others. Kevin previously worked in ad sales research at Discovery Communications and spent his early career at Nielsen. Kevin graduated magna cum laude from the State University of New York at Geneseo, receiving a B.S. in business administration and minors in marketing and information systems.
Elizabeth Morgan is SVP of Business Development at Visible Technologies. Visible is the leader in social media monitoring, analytics, and services for enterprises globally. Elizabeth joined Visible in 2009 and is responsible for building and managing Visible's partnership network. Prior to joining Visible, Elizabeth served as the Vice President of Client Services at several pioneering business intelligence companies. She currently serves on the board of the Center for Entrepreneurship and Innovation at the Foster School of Business University of Washington.
John Mossawir serves as senior vice president and director of analytics for Initiative, one of the Interpublic Group's two worldwide media networks and part of the company's IPG Mediabrands unit. He is responsible for collaborating with Initiative's U.S. strategy, planning, and activation teams to apply the agency's full scope of performance analytics tools to clients' marketing challenges. With more than two decades of experience in media research, John's passion is to bring accountability to advertising. Aligning his clients' top priorities with ROI, consumer segmentation, and emerging technology, John effectively delivers metrics of success in meaningful marketing terms. During his tenure with Initiative, he introduced the idea of psychographic segmentation as well as awareness modeling and cross media testing. Under his leadership, his team also provides leadership on emerging media, new media measurement, and the overall television landscape
Prior to joining Initiative, John served as senior vice president and research director at DraftFCB, where he was the driving force behind building national and multicultural consumer connections panels – the largest such resources in the media industry. He also held the position of vice president and director at J Walter Thompson, responsible for developing and launching a MediaTools flowcharting system throughout the agency. John received his B.A. in economics and history from Georgetown University. He currently makes him home in New Jersey with his wife and two children.
Graham Mudd is head of Measurement Partnerships at Facebook. Graham is responsible for developing Facebook's global partnerships with research and measurement companies. Prior to joining Facebook, Graham was senior vice president, Media & Entertainment Practice, at comScore. At comScore, Graham managed client relationships with a number of prominent Internet companies in the media and entertainment sectors, including Google, Facebook, Yahoo!, Fox, Hulu, Disney and Glam Media. Prior to that, Graham worked in marketing and product strategy in Yahoo's Search division. Graham holds an M.B.A. with majors in marketing, strategy and finance from the Kellogg School of Management, Northwestern University and a B.S. with honors from Santa Clara University, with a major in psychology.
Esohe Omoruyi is a digital marketer with over 11 years of experience in digital media planning, buying, and strategy and has worked with top agencies in this space. Joining L'Oreal in December 2010, Esohe has been instrumental in putting in place L'Oreal's digital AOR as well as US joint business plans with key digital players in partnership with the digital teams in the Divisions.Esohe is also no stranger to the KPI concept and measurement strategy. Her extensive experience in the digital arena is manifested in her ability to build and tailor media campaigns to deliver effectively on KPI's.
Prior to joining L'Oreal, Esohe was partner, director of Digital at Mindshare where she managed digital marketing and communications for the multi-million dollar portfolio of Unilever hair and deodorant brands. Before joining Mindshare her past agency work involved implementing and optimizing advertising campaigns for direct response brands. On these accounts she was able to also take on responsibilities in advergaming, iTV, mobile and overall digital analytics. Her current mission: Bringing her learnings, best practices and strategic approaches in digital media to L'Oréal USA. Esohe received a B.A. in Political Science from UCLA.
Max Pashkevich is a Quantitative Analyst at YouTube working on understanding and improving YouTube ads. He holds a Ph.D. in Statistics from the Belarusian State University (Minsk, Belarus) jointly with the University of Sheffield (United Kingdom) and Ecole Nationale Supérieure des Mines de Saint-Etienne (France), and did his postdoctoral studies at Stanford University (CA, United States). Prior to joining Google in 2011, he worked as a clinical statistician at Eli Lilly and Company. He is the author of a number of technical papers.
Charlie Payne is Executive Director of Marketing Analytics for AT&T Mobility. She oversees the measurement of ~ $3 billion in marketing expenditure across media, creative messaging and handset subsidy and led the creation of the company's marketing ROI capability in 2008. She has been widely lauded for her efforts in infusing analytics and data-driven research into the company's marketing decision-making to increase short-term sales and long-term customer value. She employs econometric modeling to inform optimization of national, local, mass and direct media. In addition, she is responsible for advertising performance research including copy testing, in-flight brand and message recall and consumer awareness and perception metrics.
Previously Executive Director of Media for AT&T Mobility (formerly, Cingular Wireless), Payne directed the company's $1 billion media strategy across national and local TV, online, print, radio, outdoor, Hispanic, Youth and business-to-business. During that time she pioneered the wide scale use of DJ endorsements as a complement to the national advertising strategy in 150+ local markets. She joined AT&T Mobility in 2001. Prior to AT&T, Payne served in media planning and director positions at BBDO, Mullen LHC and Bates USA working on key clients such as: Miller Brewing, BellSouth Mobility, Delta Airlines and Dodge Dealers Association. She has won numerous marketing awards including two Gold Effie awards and has been recognized by Advertising Age as a media maven. Payne earned a bachelor of business administration degree, magna cum laude from Georgia State University.
John Peebles is vice president, Marketing Strategy & Innovation for Avis Budget Group, one of the world's largest car rental companies. His responsibilities include mobile strategy and execution as well as new product development. With Avis Budget Group since 2002, John put in place programs for online advertising, multi-variate testing, search engine optimization, affiliate marketing, social and mobile. Company-controlled web sites are now Avis Budget Group's largest distribution channel, accounting for over $1 billion in annual revenue. Previously, John was vice president, Client Services for LockStream, a digital rights management software firm. He has also worked for US Interactive where he devised Internet strategy and websites for RCA, Network Solutions and the U.S. Senate. John is a graduate of the University of Virginia and was a Peace Corps volunteer in Togo, West Africa.
Alex Petrilli serves as senior manager of audience research at TiVo. In this role, Alex is responsible for client management and delivery of research projects, and is integral to the product development for TiVo’s revolutionary Stop||Watch ratings service. Prior to TiVo Alex worked as a broadcast research director in the SF DMA for Chris-Craft Television and CBS. Alex received an MBA from the University of San Francisco and his BA from Loyola Marymount University. Alex has presented TiVo Stop||Watch data at past conferences including TMRE, ARF Research 5.0 and BBM Canada.
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media and pricing optimization, advertising and messaging research, and social media insights.
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace. He also designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas, the state of the art Research Center providing ongoing consumer feedback concerning all programming and new entertainment technologies. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. He joined CBS in 1969 as Manager, Marketing Services, CBS Television Stations, National Sales. After holding various positions with CBS Television Stations, in 1979 Poltrack was named Vice President, Marketing Services for the CBS Television Network. In 1982, he was named Vice President, Research, CBS/Broadcast Group, and in 1988, he was appointed Senior Vice President, Planning and Research, CBS/Broadcast Group. He was promoted to Executive Vice President, Research and Planning, CBS Television in 1994.
Poltrack is past chairman of the Media Rating Council (MRC), a trustee and a member of the executive committee of the Marketing Science Institute, past president of the Market Research Council and in 2009 was inducted into their Hall of Fame, vice president of the Advertising Research Council, and a member of the National Association of Television Arts and Sciences. He is past chairman and current board member of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF). He is winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association in recognition of individuals who have made significant contributions to the design, use or understanding of broadcast audience research.
As Adjunct Professor at New York University, he teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education. He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Kong Graduate School of Business, Beijing, China. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill). His articles are published in professional journals including the Journal of Advertising Research, the Journal of Psychology and Marketing, and the European Broadcasting Union Review. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and New York University (M.B.A. Marketing).
Jonny Protheroe is Research Manager for Google, and is responsible for Google's cross-media research in the UK. Jonny is currently driving forward new methodologies and initiatives to help advertisers to evaluate media efficiency and effectiveness across platforms, including desktop, TV and mobile. Before joining Google, Jonny studied PPE at Oxford University and worked for a number of years at Aegis Media UK where he headed up digital evaluation, developed online measurement tools, and led multimedia research for a broad range of UK advertisers.
Douglas Pulick, senior vice president, strategic insight and analytics, leads National CineMedia (NCM)'s marketing, sales and advertising research team based in New York. Prior to this, Pulick served as vice president of research with Regal Entertainment Group's media subsidiary Regal CineMedia Corporation, which became National CineMedia in 2005. Before transitioning to cinema advertising, Pulick spent his career in television. Most recently, he served at Discovery Communications, Inc. in New York from 1996-2002 as vice president of research, after having been promoted from director of research (1992-1996) at the cable network. Prior to Discovery, Pulick was the director of research at The Weather Channel, Inc. in New York from 1983-1992. His extensive cable career also includes work as manager, program scheduling at The Entertainment Channel (1982-1983), supervisor of program research at Showtime (1979-1982) and manager, research at HR Television, Inc. (1976-1979).
A graduate of St. John's University in Jamaica, NY, Pulick holds a Bachelor of Science in Communication Arts. As a media research industry leader, Pulick has served as the Research Chairman for the Media Rating Council (2008-2010), President of the Radio and TV Research Council (2000 -2003) as well as the Research Committee Head for the Cinema Advertising Council (CAC). Additionally, Pulick has been an active member in various media research industry groups such as the Committee On National Cable Audience Measurement (CONCAM) for the Cable Advertising Bureau (CAB), Cable Television Administration & Marketing Society (CTAM) and the Advertising Research Foundation (ARF).
Phil Ripperger is Vice President, New Media Solutions at SymphonyIRI Group. Phil focuses on driving partnerships with Tier 1 publishers, ad networks, and digital media research companies to create breakthrough solutions for CPG and retail companies. These metrics-based solutions result in unparalleled consumer insights by combining consumer purchase behavior with consumer Internet behavior. Phil works with clients to measure the short- and long-term return on investment from these solutions, critical as CPG and retail leaders provide greater scrutiny to the success of these campaigns. Prior to his tenure at SymphonyIRI, Phil held senior positions at several innovative Internet companies as well as tenures at United Business Media, Nielsen, and Penton Media.
Robert Schaeffner is the head of Media and Market Research at IP Deutschland in Cologne, Germany. Prior to this he was a project manager at IPA Deutschland. Before this he was a researcher at IP Multimedia and Sat. 1 Television. Robert is also chairman of the Streaming Measurement Task Force within AGF (German Television JIC). He holds a diploma from the University of Mannheim.
Bryon Schafer serves as Hulu's director of research and sales strategy, where he leads a team responsible for all research efforts across Hulu's business units. This encompasses audience measurement, advertising, marketing and content research, as well as global market research in support of product development. In addition, Bryon directs the company's advertising sales strategy, where he is tasked with "making it easy" for advertisers to plan and buy Hulu, as well as managing the formats, tools and features that improve the relevancy and effectiveness of advertising. Prior to joining Hulu in 2008, Bryon held marketing and media research roles at Warner Bros. Home Entertainment Group and ABC Television Network. Bryon holds a BA in Anthropology from Wesleyan University in Middletown, CT, and he began his career in the media planning department of Ogilvy & Mather in New York City.
As VP of Research at UM, Jordan leads the agency's research practice for MasterCard's US business. Prior to joining UM, Jordan served as Director of Research at SAY Media where he managed all ad effectiveness research and authored a number of primary research studies, including one focused on the changing media behaviors of US voters and their propensity to skip/tune out traditional political advertising. He also spent 5 years at Yahoo! working in various research and analytical roles, and authored a paper with the Institute for Politics, Democracy, and the Internet that focused on the digital media behaviors of political influencers. He has previously presented at the ARF, OMMA Video, and OMMA Social conferences.
Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, Procter & Gamble, Nielsen, Turner Broadcasting, Network Ten, Mars and many others. Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and with Professor Jerry Wind is editing a special issue of the Journal of Advertising Research on the topic. His recently completed book "How Brands Grow: what marketers don't know" was published early 2010.
As senior vice president, Research, for MediaVest USA, David is responsible for driving consumer and media research innovation for MediaVest and its clients, including Microsoft, Coca-Cola, P&G, and Kraft. In this role, David is instrumental in ushering MediaVest, its clients, and the industry into the marketplace of the future and serves as a catalyst for change within emerging media--and all media. He also serves as a member of MediaVest's Executive Team and is a regular contributor to company publications that provide insight and thought leadership on industry issues.
David has spearheaded breakthrough studies on topics such as video-on-demand, advertising effectiveness, and the state of audio-based media in the US market. Recently, David was the driving force behind MediaVest's iPanel, a consumer panel that tracks consumers' experience with the iPad from purchase through exploration and incorporation of the device into their daily lives. Additionally, David oversaw the Community Ignition research designed to provide a human-centric view of today's online and offline communities, the underlying motivations of community involvement and the ways in which brands can connect and inspire. As a result of this work and more, David was recognized by iMedia in 2011.
A force in the industry, David has also led countless projects that uncovered original consumer and marketplace insights to drive more effective marketing communications programs for MediaVest clients, and was instrumental in developing MediaVest's Print Engagement Model and the TV Captivation Prediction Index that provides a direct and quantifiable link between a viewer's involvement with media and positive advertising outcomes. David also leads agency initiatives in the application of set-top box data, including use of closed-loop, household-level matched databases to drive improved television optimization and impact. A 15-year research professional and native of Toronto, Canada, David joined MediaVest USA in 2004 after spending six years leading research services for Starcom MediaVest Group in Canada. David holds an M.A. in communication management from the Annenberg School of Communication, University of Southern California.
Sheila Murphy Seles is currently the Director of Digital and Social Media at the ARF, and prior to that, she served as the Research Project Manager at the ARF. Sheila organizes several ARF projects, including the ARF's digital initiatives and the NeuroStandards Project. A former ARF intern, Sheila recently received a master's degree from MIT's Comparative Media Studies Program where she was a researcher with the Convergence Culture Consortium. Keep up with her on Twitter @shelila.
Amy Shea, EVP Global Director of Brand Keys’ Brand Development, has worked with brands for over 20 years, translating research-based insights into effective communications. Her work has been recognized with the David Ogilvy Excellence Award, taking both the Grand Ogilvy and 1st in Category for the research conducted on IBM’s integrated campaign.
Barbara Singer joined the ESPN Research+Analytics team as the new Vice President, Advertiser Insights and Strategy, in January 2010. Barbara is a 25-year veteran of the media and advertising industry and joined ESPN from Kraft Foods where she has worked since 1994 – most recently as Director of Strategic Media Information. Barbara led Kraft's innovative use of media data and insights to build brands. This included developing new research and modeling techniques and leading Kraft's agencies and internal cross-functional teams in developing global best practices for media. Prior to that, Barbara spent 10 years at J. Walter Thompson rising to the post of SVP, Group Media Director where she guided clients such as Kodak, the Wall Street Journal, Warner Lambert, and Nestle. In that role Barbara won numerous awards for business results and creativity in media planning. Barbara has been active in Nielsen's Council for Research Excellence and is a member of Beyond :30 – the global research consortium managed by Dr. Duane Varan, the Executive Director of the Disney Media and Advertising Lab. Barbara is an avid sports and ESPN fan from the Midwest. A graduate and devout fan of the University of Illinois, she is also a rabid Vikings fan.
Over the past decade, Daniel Slotwiner has held a variety of positions in the Market Research and Media Measurement industry. Starting with his work at Knowledge Networks, Daniel sought to improve panel management techniques and led many research initiatives concerned with improving representation, retention and weighting practices. This research led to important improvements in the measurement of consumer attitudes over the web and from panels more generally. At Google and Facebook, Daniel's research and responsibilities have focused on media measurement and ad effectiveness. Today, he leads the Measurement Solutions Group at Facebook.
Brad Smallwood is head of measurements and insights at Facebook, Inc. Prior to joining Facebook, Brad was the general manager of Yahoo's multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage and Revcube he developed a series of state of the art ad targeting and ad serving techniques. Prior to his transition to online, Brad was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels and shipping.
Jim is the co-founder of Media Behavior Institute. He is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy and Media Trust, an analytics consultancy providing media and advertising performance metrics employing innovative technologies especially single-source data. Prior to founding Sequent Partners Jim served as President of the ARF (Advertising Research Foundation) for seven years. Under Jim's leadership, ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media ROI, CRM, brand valuation, digital marketing and the transformation of the research function from a business focused social science to a business discipline focused on value creation through the application of social science technology. Prior to his leadership role at ARF, Jim spent over a decade developing new research tools to improve clients' business performance. He has also led the media research and planning function at General Foods and Young & Rubicam. Jim is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. Jim holds a B.A. in Mathematics, an M.S. in Econometrics and a Ph.D. in Economics.
Leah Spalding is the Vice President and lead for Dynamic Logic – West, where she also heads research efforts for key strategic advertiser accounts. Prior to joining Dynamic Logic, Leah was most recently a Market Insights Manager at Google, where she led field marketing research activities for YouTube in North America. Leah's work with Dynamic Logic during this time period led to a 2009 ARF presentation measuring the influence of rich media ad format choice on branding outcomes. Her prior experience includes leading custom research projects at TNS as well as The Institute for The Future, a non-profit think tank specializing in long-term trend forecasting. She has over 10 years' experience in managing custom research projects for clients across tech, CPG, healthcare, and other industry verticals. Leah has a Ph.D. in Psychology from UCLA.
Gena joined the advertising research team at Google in 2010 and has led several major cross-media initiatives in the U.S. Her most current work involves building an industry consortium to drive forward best practices for including digital channels in marketing mix models. Prior to joining Google, Gena spent 12 years at Ogilvy & McCann leading a wide range of media and marketing research for clients including, Microsoft, Yahoo!, American Express, TD Ameritrade & DHL. She drove initiatives to improve ROI through targeting models, channel effectiveness & media mix optimization for multi-channel, global campaigns. Gena holds an M.A. in Sociology from Emory University.
Jonathan Steuer joined TiVo in December, 2011 as Vice President, Audience Research & Measurement. He leads TiVo's efforts to develop innovative new media research products based around TiVo usage data. Prior to joining TiVo, Jonathan worked for two years at AT&T AdWorks, where led AT&T's involvement in the AT&T/comScore Multiscreen research initiative. Jonathan lives in New York City with his wife, two daughters and two female cats. He watches a lot of timeshifted TV.
Kristina Sruoginis is the Research Director at the IAB, which represents over 500 leading interactive companies. Prior to joining the IAB, she was the Director of Digital Research at MTV, VH1, CMT and Logo where she oversaw digital research initiatives ranging from usability and consumer insights to ad effectiveness. She has a 15 year career in media, advertising, entertainment, product strategy and research focusing on all things digital.
Rob St. Louis is an analyst in the Consumer and Business Intelligence Group at Hill Holliday. He received honors in cognitive neuroscience from Brown University. During his time at Brown, he conducted research into the processes underlying reasoning and decision making with the Sloman Lab and the Laboratory for Neural Computation and Cognition.
Audrey Steele is Senior Vice President, Sales Research and Marketing for Fox Broadcasting Company. In her position, Ms. Steele is responsible for marketing FOX's Sales and Programming strategy to the advertising community through development of sales positioning, materials and primary research. Prior to joining FOX, Ms. Steele served as Senior Vice President of Strategic Media Resources at Zenith Media, where she was named an Ad Age Media Maven. She also worked as a Research Vice President at Saatchi & Saatchi Advertising and as a Marketing Manager for Audits of Great Britain. A Queens, New York, native, Ms. Steele has a bachelor's degree in political science from Fordham University.
Bringing an expertise in broadcast radio to a position specifically created for him, Doug Sterne joined Pandora to head up new opportunities in audio sales. Today he oversees a nationwide network of media professionals focused on delivering custom audio solutions both online and on mobile. In addition to driving audio sales, Doug is in charge of the Pandora Audio Lab, a testing ground for optimizing audio creative and determining best practices for optimizing advertiser results.
Prior to Pandora, Doug was vice president of sales at Clear Channel Online Music and Radio where he was responsible for exceeding market growth and bringing the company to—and sustaining it as—the #1 billing station group. He restructured, rebuilt and grew the sales organization while increasing online revenue with state-of-the-art analytics and customized SEO programs. Before Clear Channel, Doug was a vice president at Infinity Radio (CBS) where he increased total revenues, revamped sales management and increased staff at stations such as KCBS, Radio Alice, Live 105, and KYCY, which offers podcasting. A longtime resident of the San Francisco Bay Area, Doug serves on the board of directors of the Regional Parks Foundation and holds a B.A. in communications from Stanford University.
Dr. Horst Stipp was Senior Vice President, Strategic Insights & Innovation in the Research department of NBC Universal in New York where he oversaw strategic marketing and consumer research for NBCU's TV networks as well as the new digital platforms. Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 30 years. His publications, in English and German, cover a wide range of topics. Recently, he has written in journals and contributed to books on the development of the media in the digital age and he has presented on these topics at conferences in the US and in Europe. Since 2000, he has been teaching a seminar on media metrics at Columbia University's Business School. He joined the ARF as EVP of Global Business Strategy in 2011.
Barry has been Vice President, Ad Sales Research for Disney Cable Network's at ABC Family since 2003. He has been a key driver of the networks' embracement of Millennials, focusing on them back in 2004 when there was low awareness of their looming impact on media and society. Barry is a steering committee member for Disney's Media and Advertising Lab, and has focused ABC Family's projects around advertising effectiveness and new advertising models. He is also an active member on the CONCAM Technical committee. Barry's broad Media and Market Research experience includes senior positions at NBC, CNBC, MediaPoll and Group W Productions. Barry lives in Glen Rock, New Jersey and has three kids.
Radha is a seasoned media and entertainment executive with a significant track record as a leader in Media Research and Consumer Insights. She is one of the few individuals in Media who has worked in TV, Digital, Radio and Social media. Her experience in these various media forms spans the Programming, Marketing and Advertising Sales aspects of the business. She is well known for her translation of research and insights into actionable strategy for the companies she works for as well as their clients and partners. She is a visible speaker at events around the country and the world.
Radha is currently Executive Vice President at Clear Channel Media and Entertainment where she reports to the CEO and heads up Market Research and Analytics across various forms of Media. Radha has previously served in senior executive roles at Yahoo! and MTV Networks. She also worked at The Nielsen Company where she headed the Social Media Practice and served on the leadership team of NMIncite, the Nielsen-Mckinsey Joint Venture. Radha began her media career at NBC Universal and prior to that served on the faculty of NYU. She holds a Doctorate from Northwestern University. She currently lives in New York City with her husband, daughter and son.
Alice is co-founder of Media Behavior Institute. She is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy. Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at several major advertising agencies. Most recently, she was Senior Vice President, Account Planning Director at DraftFCB. Other agencies for which she has worked include Young & Rubicam Inc. (Director of Brand Insights), Leo Burnett (Director of Brand Economics), J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Euro Tatham RSCG). Alice has a diverse interdisciplinary background in media research, brand research and account planning. Over the years, Alice has consulted on many of the United States' largest advertisers. She is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. She has chaired the "David Ogilvy Awards for Research Excellence" and the "Emotional Response to Advertising" committees of the ARF. Alice is also co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.
Since 1994, Tice has overseen the design, implementation, and analyses of syndicated and custom media research projects for GfK-Knowledge Networks (and predecessor companies Knowledge Networks and Statistical Research Inc.). This has included work for most major cable and broadcast networks and ad agencies. As such, he is well-known within media research circles, particularly for his work in measuring the ownership of, use of, and attitudes towards, new television and media services and technologies. Tice has designed and directed The Home Technology Monitor™, KN's benchmark measure of media technology in the home – television, computer, online, and mobile – since 1995, as well as its complementary series of How People Use® Media reports. This on-going research series has given him a unique vantage point from which to observe the emergence of new digital technologies in the home, consumers' perceptions of these new technologies, and the effect on ownership and usage of existing devices. Through The Home Technology Monitor™, Tice has personally managed, designed, and written the surveys and reports on many media technology topics, including tablets, smartphones, over-the-top TV, connected TVs, social media and viewing choice, HDTV, and VOD.
Tice received first place in CTAM's 2009 Research Case Study Award for his work with NBC in measuring the cross-platform Olympics audience; he was also a finalist for the 2009 EXPLOR award for his Olympics work, and a finalist for the 2007 CTAM Research Case Study Award in conjunction with Fox Sports Net. He is an active member of several industry committees and associations. In addition, Tice has frequently presented findings at research conferences. He is also called upon by trade journals and major media outlets – including The New York Times, The Los Angeles Times, The Wall Street Journal, TV Week, Broadcasting & Cable, MultiChannel News, MediaDailyNews/MediaPost, The SportsBusiness Journal, USA Today, MSNBC, CNBC, and CBS Radio – for expert opinion on the topic of the adoption of new television and other media devices. Tice received a BS in Aerospace Engineering from the University of Southern California. He also received an MBA in Strategic Management from the Rutgers University Graduate School of Management, where he was the recipient of a graduate fellowship.
Thomas Utzinger joined Google in 2008 and looks after market research in Germany, Austria, Switzerland as well as the Scandinavian countries. He studied economics, communications and biology at the University of Mainz. His first professional experience was in journalism, working as an editorial journalist for the ZDF Mittagsmagazin (a major news format in Germany). His career switched to market research then, when he took on a role as research consultant at Aegismedia. At Google Thomas Utzinger's work is focused on crossmedia advertising effectiveness as well as brand building in the digital world.
Ryan van Fleet, director of Insights and Analytics at Tremor Video, is responsible for all research efforts for video across all enabled devices. His main focus is measuring the ROI of video across all screens vs. other traditional media channels --whether paid, earned or owned. Ryan's quest for ROI involves advanced analytics using Tremor Video's vast behavioral and attitudinal data, which he complements with industry-leading qualitative research to help understand the whys and hows behind video. Prior to joining Tremor Video, he worked in business analytics at TACODA and began his media career at MEC. Ryan holds a B.S. in economics from Frostburg State University and a M.A. in economics from New York University. In his non-research time, Ryan plays on the Tremor Video softball team and is the official team reporter.
Emily has over 15 years of experience in the media research industry. In her current role as Vice President, Director of Research at MediaVest, Emily is responsible for designing custom research solutions for clients and integrating research into all phases of MediaVest's planning process. Emily utilizes MediaVest's proprietary techniques and resources to guide the process, to identify and define the consumer and further the understanding of their relationship with media. Before joining MediaVest, Emily was Vice President, Group Director at PHD, an Omnicom company. Emily also spent 8 years at the FOX Broadcasting Company. Emily has directed research efforts for with a wide range of clients across a diverse array of categories, including Wendy's, Bristol-Myers Squibb, Heineken, Discovery Communications, New Balance, and Mitsubishi. Emily is a member of the Council For Research Excellence and Chairperson of its Communications Committee.
Seema Varma leads the Measurement Science Digital Center of Innovation at Nielsen. Seema has been working on panel products for the last few years at Nielsen, particularly on the Online side. Over the past year she has lead the Nielsen Online Campaign Ratings product from the Measurement Science team and is currently leading the Cross-Platform Campaign Ratings product development. Seema is also closely involved in methodology development of Digital Ad Effectiveness products offered by Nielsen. In her past life Seema worked in the Education space, specifically on the application of Psychometric methods for Large Scale Standardized Test development and reporting. Seema got her Ph.D. in social work from UNC-Chapel Hill. Her thesis was on Microenterprise Programs, particularly on the role played by Social Networks in the high loan payment rates demonstrated by the micro loan borrowers.
At Hill Holliday, Ilya has assembled and leads a unique group of consumer intelligence analysts whose backgrounds range from consumer behavior and net anthropology to cognitive neuropsychology and behavioral economics. His most recent research includes works on propagation of information in social networks, the effect of concurrent multi-screen ad exposure, and the influence of consumer choice on brand recall. Ilya earned his MSc degree in comparative media studies from MIT with a thesis on advertising in video games. While at MIT, he co-founded and worked at the Convergence Culture Consortium, a research and consulting group whose clients included MTV, Yahoo! and Turner. Since 2004, he has been editing the Advertising Lab blog that was featured twice in the Communication Arts annuals and listed among the AdAge Power 150 influential marketing blogs. His work has appeared in Forbes, Advertising Age, Wired, New York Times and other publications. Past experience includes Fallon, Grey and Procter & Gamble.
Dr. Hannu Verkasalo, SVP of Arbitron Mobile, the former CEO of Zokem, is a pioneer in on-device metering for mobile market research and media measurements. Verkasalo developed some early approaches for passive, panel-based measurements to track mobile usage, and he has a Ph.D. in mobile analytics and market research with specialization in mobile service usage and contextual and behavioral analysis. Verkasalo is a founding member of MMRA and has published over 30 academic papers from the field. As the head of Arbitron Mobile, Verkasalo spearheads the new wave of mobile media measurements facilitated by Mobile Trends panels run by Arbitron Mobile and its partners globally.
Andrea Vollman is director, Marketing, Advertising Effectiveness at comScore. In this capacity, she oversees Marketing for AdEffx™, an end-to-end suite of advertising effectiveness solutions, and she also supports a variety of thought-leadership initiatives at the company. Her research interests span all facets of online and cross-media advertising effectiveness, including campaign validation and optimization, measurement and evaluation of brand communications and creative messaging and ROI analysis. Andrea has co-authored several industry whitepapers and reports, including the company's State of the U.S. Online Retail Economy quarterly reports (2008-2011), Women on the Web (2010) and Changing How the World Sees Digital Advertising (2012). Andrea began her career at Edelman Public Relations Worldwide, working on strategic marketing and communications campaigns for Pfizer Oncology and DePuy Orthopaedics, a Johnson & Johnson company. Andrea holds a B.A. in communications from Boston College and a M.B.A. from The University of Chicago Booth School of Business, where she earned concentrations in marketing management and strategic management.
Jack Wakshlag is chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.). He directs the company’s audience development, marketing, distribution and ad sales research supporting the domestic and international businesses of CNN Worldwide, which include CNN/U.S., HLN, CNN.com and CNN International; the entertainment networks TBS, TNT, truTV and Peachtree TV; and the kids and young adult networks Cartoon Network, Adult Swim, Boomerang and their international extensions. In addition, he is responsible for research supporting company initiatives in innovation and new delivery platforms. He is based in Atlanta and reports to Kelly Regal, executive vice president of TBS, Inc. Previously executive vice president and head of research for The WB, Wakshlag oversaw all research related to the network’s programming, distribution, publicity, marketing and sales. He joined The WB in 1995 from CBS, where he served as director of research for CBS New Media and Television Stations, from 1988 to 1994; and director of primary research for CBS Television Stations, from 1986 to 1988.
Wakshlag was an associate professor of telecommunications at Indiana University from 1977 to 1986. During his tenure, he researched and taught research design, programming and audience analysis. Wakshlag serves as chairman of Ehrenberg-Bass Institute’s North American Advisory Board and on The Advertising Research Foundation’s (ARF) Board of Directors. He is a member of the CTAM Research Committee and a Steering Committee Member of the Board of the Council for Research Excellence. He has served on the board of the Broadcast Education Association and the editorial board of The Journal of Broadcasting and Electronic Media. Acknowledged for his industry leadership as part of the CableFAX 100 list in December 2004 and again in 2005, Wakshlag is a frequently quoted source and presenter at industry events.
Wakshlag earned a bachelor of arts degree from Queens College, a master of arts degree from Illinois State University and a doctorate in mass communication research from Michigan State University which honored him, in 2000, with its Distinguished Alumni Award. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Nate Walton, a data scientist at Brandwatch, develops business applications for social media data. Past work includes paid media optimization and attribution, evaluating pricing strategies, process development for analytics teams, econometrics on demand curves and real estate markets, and the visual display of spatial data. He graduated with a B.A. in economics from Oberlin College.
Britta C. Ware is the Vice President of Meredith's Research Solutions group (since August 2005), responsible for all of Meredith's National Media Brands (including three of America's top 10 in terms of circulation: Better Homes & Gardens, Family Circle and Ladies' Home Journal), and leading women's websites and digital properties. Prior to joining Meredith, Britta was most recently the Director for Advertising Research at Reader's Digest and prior to that had worked on the advertising agency side of the business in the NY offices of Saatchi & Saatchi Advertising and held media planning positions in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample.
Britta has written and presented papers at numerous industry events covering issues related to advertising effectiveness and magazine readership, including a paper at the last four Readership Symposia. She was on the leading edge of the "engagement" movement when she developed the "Involvement Index" ("The Involvement Index: A Study of Consumer Attitudes and Advertising Potential in Magazines"). In addition, her focus has been on the drivers of ad effectiveness (including quantitative proof of the role advertising creative plays in the equation, the importance of magazine inputs for Media Mix Modeling and, most recently, 'bottom funnel' ROI metrics based database matching). She's also excited about being on the forefront of the transformation of research from data delivery to story-telling, particularly the role of "listening" to generate consumer insights. She co-authored a paper with Communispace entitled: "Meredith's Silver Bullet: Leading with Market Knowledge and Innovation. Women are Talking. We are Listening", focusing on the benefits of really listening.
Most recently, Britta's focus has been on tackling the issue of magazine accountability and recently co-wrote and presented a paper with Nielsen outlining the methodology behind Meredith's Engagement Dividend, an accountability metric that attributes sales lift to magazine advertising. Britta is a graduate of the University of New Hampshire with a BA in German. She lives in Pleasantville, New York with her three children (Natalie 18, Nicholas 16 and Julia 13) and her yellow lab, Milo.
Caroline Winnett is chief marketing officer and co-founder of Nielsen NeuroFocus, the world's leading provider of consumer neuroscience insights. Nielsen NeuroFocus initiated the development of the consumer neuroscience industry, and has the most extensive database of insights on how the brain responds to marketing, media, and products. Prior to NeuroFocus, Caroline founded Albany Associates, providing marketing services to corporate clients. Subsequently she was publisher of Wilderness Press, and chief marketing officer for BoardVantage. NeuroFocus was acquired in 2011 by The Nielsen Company. Caroline received her M.B.A. from the Haas School of Business at the University of California, Berkeley.
Pranav Yadav is the CEO of Neuro-Insight US Inc. Prior to joining Neuro-Insight, Pranav worked at the New York office of ReD Associates, a global leader in innovation strategy consulting. At ReD, Pranav gained a breadth of experience across industries and functions – market entry strategy for a global high-tech giant; a cutting edge initiative to design the blueprint for a sustainable city of the future in Europe; and a strategy to re-define the world of organized gaming for a leading entertainment group. Prior to Red, Pranav was part of the elite Structured Equity Derivatives group at Goldman Sachs, New York. He was part of the core team that established and developed the retail structured notes business in the US. Pranav graduated from Carleton College with degrees in Mathematics, Physics and Economics and did his schooling in India and Singapore. He lives in New York and loves traveling.
Dan Zigmond is the Engineering Manager and Technical Lead for Video Data at YouTube, overseeing measurement, data warehousing, and quantitative analysis for the site. Prior to this, Dan was the founder and first manager of the Google TV Ads Engineering team and has been with the company since 2006. He previously held senior engineering roles at Microsoft, WebTV, Wink Communications, and other companies. He has been awarded over forty US patents and is the author of numerous technical papers.
Audience Measurement 7.0