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Thomas Bachl is responsible for the global consumer panel activities of the GfK Group. GfK operates consumer panels in 21 countries with 109,500 households reporting daily about their purchases of consumer goods and services. He joined the GfK Group in 1986. Bachl studied business administration at the University of Wuerzburg.
Sylvia is head of U.S. Insights where she directs the design, implementation, analysis and reporting of primary research for Microsoft Advertising. This includes Thought Leadership, Ad Effectiveness and custom Product and Audience research. Sylvia provides advertisers and ad agencies with insights about relevant industry topics to help drive deep and profitable engagement with their audiences. She works with key clients across a vast number of industries. Sylvia previously worked in traditional market research before moving to digital media research 13 years ago. She has worked at Microsoft for seven years. She is a member of many industry organizations and committed to improving the methodologies and quality of media research.
Alina Bekkerman joined Dynamic Logic in 2008 and is currently an Account Supervisor on the Digital Media Group – West. As the client lead for publisher and agency accounts, she manages some of the group's key relationships. Her work includes innovative, custom research programs, like the latest multi-screen projects for MSN's Hillshire and Chevy campaigns and the industry's first iPad ad effectiveness study for SkyGrid, a project that in 2011 received Gold at the Marketing Forward awards. Alina has broad academic and industry experience in marketing and advertising and began her professional career agency side at AKQA in client services for Visa, where she first tapped into her interest in research. She holds a bachelor's degree from UCSC in Social Psychology, with a minor in the History of Art and Visual Culture.
Joel Benenson is the President of the Benenson Strategy Group, which he co-founded in 2000. He has served as a strategic analyst and adviser to heads of state, senior members of Congress and other national political leaders, business leaders, and major advocacy and charitable institutions. Benenson offers clients a unique combination of communication expertise and an aggressive analytical approach to produce messaging strategies that work in the most difficult situations. His extensive experience, prior to his becoming a pollster in 1995, includes working as a political journalist for the Daily News in New York and serving as communications director for Gov. Mario Cuomo’s 1994 campaign. He was previously a vice president at the New York ad agency FCB. Benenson was the lead pollster and a senior strategist for President Barack Obama during the 2008 election, and he continues in that role today. He has also been a pollster and strategist for U.S. senators, governors and mayors from around the country. He played an integral role as a pollster for the DCCC in 2006, when the Democrats won back the majority in the House of Representatives. The team Benenson was on won eight of 10 races, including three in which incumbents were defeated.
During his career, Benenson has worked directly on research projects for some of America’s most prominent CEOs, including Procter & Gamble’s A.G. Lafley, General Electric’s Jack Welch and AOL’s Bob Pittman. He has also helped guide corporate clients through some of the most notable communication challenges in the past decade. He was the lead strategic researcher for Procter & Gamble’s launch of Olestra, the fat substitute; he was instrumental in helping AOL manage its capacity crisis in the late ’90s; and he helped a New York City coalition block Mayor Michael Bloomberg’s plans for an Olympic stadium in Manhattan. Benenson is also the co-founder of iModerate Research Technologies, an innovative research company that uses highly trained moderators to conduct real-time surveys among online respondents. These one-on-one sessions provide deep analysis within quantitative surveys.
With an extensive background working for both Nielsen and Catalina Marketing, Jeff offers unique insight as head of the delivery and analytics organization at Nielsen Catalina Solutions. His team is charged with delivering awareness that leverages datasets, enabling advertisers and media companies to understand the effect of advertising on purchase behavior and develop the most efficient and impactful advertising and media programs. Jeff's 20-year career in marketing includes work for analytic consultancies, major corporations and academia. Before joining NCS, he led Nielsen's custom analytics team for Procter & Gamble North America. Jeff also worked for Catalina Marketing, managing its national Analytical Consulting group. Earlier on, he served as part of the former ACNielsen's analytical services team in Cincinnati. Jeff has also shared what he's learned—he taught marketing for five years at his alma mater, Miami University in Ohio.
Mike Bloxham has worked in media research and consulting for over 20 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with a particular emphasis on the integration of emerging and traditional media.
Prior to Media Behavior Institute, Mike set up and led the Insight & Research team at Ball State University's Center for Media Design, which developed observational research methods regarded by many as some of the most ground-breaking media research of recent years. In the UK, Mike also advised major brands on developing inter-disciplinary marketing and media strategies based on consumer insights. Mike is a frequent and renowned conference speaker and writes regularly for Media Magazine, Mediapost and others on a range of media and marketing issues. His research has been regularly referenced by journalists and industry executives. He considers eating a leisure pursuit.
Mr. Briggs was named one of the dozen “Best and Brightest” in Media and Technology by AdWeek, and one of the people to “watch and learn from” according to BrandWeek. The Industry Standard called him a “data god” and a cover story by Business Week referred to Briggs and his work as fundamentally changing marketing.The breadth of awards Mr. Briggs has won speaks to his broad based expertise. Honors include in Direct Marketing, the Atticus Award; in Branding, The Tenagra Award for outstanding contribution to branding research; in customer relationship marketing (CRM), the Fernanda Monti award; for his work in developing research to understand website effectiveness and online advertising, the NetEffects awards; for best international research for cross‐media measurement methodology, ESOMAR’s prestigious John and Mary Goodyear award.
Rex started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota, Nissan, AT&T, Hearst Magazines, Fox Studios, Disney, and Microsoft. Before he was 30 years old, his marketing theories were being taught at Harvard and published in several books. Today, at Marketing Evolution, he leads with the mantra, “Test, Learn, Evolve.”
Angela has over 20 years experience in market research. She spent many years working for the top two magazine publishing houses in Australia where she designed and conducted research with readers of all ages delivering insights to launch new products and refresh old. More recently Angela spent two years with Roy Morgan International where she was responsible for co-ordinating Roy Morgan International's advertising products globally and oversaw all client relations with advertising agencies and magazine publishers. She also developed and launched the Young Australian's Survey which involved discussions amongst children aged 6 – 13 years and their parents.
At McNair Ingenuity Research Angela is Senior Consultant where she designs and conducts a range of qualitative and quantitative studies with general population and business participants. She helps clients understand their markets in order to develop and grow their business or organisation. Angela's research experience covers qualitative design, group and individual interviewing, on-line surveys, questionnaire design, quantitative analysis and interpretation. Angela's qualifications include BSC and MA in Psychology from the University of Sydney, a member of the AMSRS and a QPMR.
Sean Bruich leads Facebook's measurement platforms and standards team. Sean and his team are responsible for measuring how advertising and branded content impact user's behaviors and perceptions, and for developing and standardizing methodologies for evaluating the effectiveness of marketing programs. Before joining Facebook, Sean was with Google's Customer Labs and Quantitative Marketing groups, where he managed Google's quantitative advertiser research and developed advertising effectiveness measurement tools for advertisers. Sean studied cognitive neuroscience at Stanford University, where his research utilized brain-imaging technologies such as fMRI and EEG.
Trent D. Buskirk, PhD is Global Research Director of Advanced Methods with The Nielsen Company. Formerly an Associate Professor of Biostatistics in the Department of Biostatistics of the Saint Louis University School of Public Health, Dr. Buskirk has been conducting research relating to the use of cell phones in survey research for the past decade. He was among the first to explore the use of text messaging as pre-alerts/invitations for cell phone surveys. Dr. Buskirk recently served as the Principal Investigator on a grant funded project for developing and deploying a smartphone survey related to the use of health apps. His research interests also include dual frame weighting for cell phone surveys as well as mode effects related to cell phone surveys, online and in-person surveys. He has recently served on the AAPOR Cell Phone Task Force and is currently the Chair of the American Statistical Association's Survey Review Committee. While not pursing academic or professional pursuits, Trent serves as the "Resident Prince" to his two very young Princesses in Residence.
Keith has over 15 years of experience on the agency, research supplier and publisher side. Throughout his career, Keith has been focused on the measurement and improvement of marketing performance through the strategic application of research and analytics. Before UM, he created the cross-media measurement practice at InsightExpress. Prior to that, Keith founded the media evaluation division within TNS market research, offering econometric modeling, advertising effectiveness studies, website effectiveness, segmentation and target audience development. Keith also worked at Yahoo!, where he oversaw one of the largest digital ad effectiveness and analytic programs. Earlier in his career, he led a Customer and Data Strategy division at Deutsch Advertising and also established the Los Angeles office of G2 with a digital media department.
Jonathan Carson is GM, Digital at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. In this role, Jonathan leads the strategy and operations for Nielsen’s Online, Telecom and other digital businesses across more than seventy countries. Jonathan has worked in the company’s digital businesses since Nielsen acquired his company, BuzzMetrics, in 2007.
Jonathan is a frequent speaker of digital marketing issues. He has given keynote and general session presentations at events including Web 2.0, Mobile World Congress, ad:tech, ESOMAR, ARF, IAB, Dow Jones, The Conference Board and WOMMA, and has spoken on dozens of industry panels. Jonathan has been interviewed by leading media outlets, including The New York Times, Wall Street Journal, CBS News, ABC News, Fortune, NPR, WIRED, and MTV.
Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform. Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.
Susan Danaher took the helm at the Digital Place-based Advertising Association (DPAA) in September 2010. She brought to the DPAA a unique blend of agency experience (in research, planning and buying), an understanding of how to grow a medium from her work in cable television during its formative years, and experience at a VC-backed, entrepreneurial digital out-of-home company (Reactrix). She has put all these skills to work in helping to build the DPAA's membership base while significantly raising the profile of the digital place-based industry as a whole. Before joining the DPAA as its president, Danaher sat on its board in 2007 and 2008, when the organization was known as OVAB. At the time, she was president of Reactrix Systems, Inc. Reactrix provided interactive media experiences, based on projection technology, in shopping malls and theater lobbies. At Reactrix, Danaher developed new distribution channels and sold the medium to numerous Fortune 500 advertisers.
Danaher joined Reactrix from MTV Networks, where she spent 13 years (1993-2006) in a variety of ad sales roles. As executive vice president/general sales manager from 2001-06, she oversaw sales for Nickelodeon, Nick on CBS, Nick@Nite, Noggin, TV Land and Spike TV, as well as for various MTV Networks web properties, Nick Recreations and Tours, Nickelodeon Hotel and the Nickelodeon and Nick Jr. Family magazines. Before joining MTV Networks, Danaher was vice president, western region ad sales manager for Turner Broadcasting Company from 1988-93, overseeing national sales for TBS, TNT and Cartoon Network. She joined Turner in 1988 as an account executive. From 1985-1986, Danaher was an account executive in the ad sales group at USA Network, following six years on the agency side of the business with Benton & Bowles (media planning) and Young & Rubicam (media research). Danaher earned a bachelor's degree from Hamilton College in 1979.
Michelle de Montigny joined MetrixLab in August 2011 as a Senior Account Consultant, where she works on innovative brand, media and advertising research projects for many leading advertisers. She was formerly head of the Media Practice at Millward Brown, where she was in charge of Millward Brown/Dynamic Logic's Cross Media Solutions and a key member of their Futures Group. Prior to that, she was Executive Vice President at Kantar Media Research, with responsibility for the Americas. She has over 15 years experience at advertising & media agencies and research companies. She has received awards for her innovative research, in the areas of cross-media and emerging media measurement, from the ARF, ESOMAR and WRRS. Her work has been published in the Journal of Advertising Research and Mass Communication and Society. Michelle holds a PhD in Mass Media and Communication from Temple University.
Carl Dickens is senior vice president of Kantar Media Intelligence's National Sales and responsible for all sales and service efforts for the core Kantar Media Intelligence business in North America. He brings to his position more than 30 years of successful management experience in the broadcast industry. Carl joined TNS Media Intelligence, now Kantar Media, in 1995 as the regional sales manager for the Broadcast Group, based in Dallas. He played a key role in growing Intelligence's offices in Chicago and Dallas, securing long-term relationships with major clients and spearheading new business development for his territories. Carl became vice president of Western Division Sales in 2000.
Carl began his career as a reporter for both television and radio. He then moved on to management positions with CBS stations in Philadelphia, Chicago and San Francisco. At each station, Carl was responsible for improving ratings, revenue and the overall bottom line. Prior to his roles at Kantar Media, Carl served as vice president West Coast Sales for Arbitron TV. Carl is a member of the Radio Television News Directors Association and the Sigma Delta Chi Society of Journalists. He is a graduate of Ohio University with a B.S. Communications degree in journalism.
Mara Doran has over 15 years of market research experience, both on the client side and the supplier side, across various industries. Much of her first ten years was spent designing custom research studies to most effectively address key questions for clients. Over the past six years, she has focused on TV advertising effectiveness at The Nielsen Company, helping brand marketers understand the impact of their advertising and how to optimize such efforts. Mara has a passion for delivering impactful insights to clients based on high-quality research and a robust methodological approach. In her spare time, Mara enjoys spending time with her family, traveling, and participating in outdoor activities, such as camping and snow sports.
Lindsey Draves joined GfK MRI in 2009 where she works on R&D projects in support of the company's national Survey of the American Consumer and also contributes to various companywide initiatives. Prior to that, Lindsey was a consultant to MRI. She was previously the senior vice president at MARS, a healthcare and pharmaceutical division of Kantar Media, New York, where she was responsible for product management and operations. Prior to MARS, Lindsey was vice president of Client Information at Media Metrix, an Internet marketing company where she managed the global media research department. Draves' professional background also includes stints at M2 Magazine Metrics as vice president of Operations, Simmons Market Research Bureau as vice president of Syndicated Research, and Condé Nast Publications as research director. Lindsey received her B.A. and M.Ed. from the University of Maine.
Dave oversees Kantar Media's research business for the consumer and professional health markets. A former healthcare and business magazine publisher, Dave graduated from Cornell University, and currently serves on the board of the Association of Medical Media, where he's actively involved in the group's research initiatives.
Bernhard Engel is research director at the media research department at German Television ZDF. At AGF (German JIC for TAM) he works in several leading positions: head of technical commission (2009-2010), working groups for streaming media measurement, data analysis, panel methods et al. He holds diplomas in economics and sociology and a doctorate in statistics.
Glenn Enoch joined ESPN as Director of Research & Data Services in January 1998, and was promoted to VP of Audience Research in January 2000, becoming VP of Integrated Media Research in June 2008. Glenn joined ESPN from TeleRep, Inc. where he served as VP of Research & Special Projects. Glenn is responsible for audience and subscriber research on ESPN's U.S. networks as well as ESPN on ABC and the ESPN owned radio stations. He is also responsible for ESPN's cross-media research initiatives, encompassing a variety of single-source and data fusion projects. As part of that initiative, he created the "Seven Principles of Cross-Media Research." He and his staff provide ratings analysis, evaluate new distribution technologies, and inform ESPN's promotional practices. The scope of their work includes set-top box data, VOD, ITV, commercial formatting and behavioral segmentation. They serve virtually all departments within the company including programming, affiliate sales, ad sales, corporate communications, marketing, and finance.
He has been active with research committees for a number of organizations and companies, including the MRC, CONCAM, CIMM, CTAM, TvB, INTV and Nielsen Media Research. He is currently serving as the Chairman of the CONCAM Technical Subcommittee, analyzing methodological issues. He has lectured students from Clemson University, Columbia University, USC, Syracuse University, NYU, St. John's University, Indiana University, University of Tennessee and the University of Oregon. A graduate of Baylor University in Waco, Texas, Glenn received a B.A. degree in Speech/Radio-TV-Film, graduating magna cum laude in 1979.
As Senior Vice President of Marketing, Malcolm Faulds is responsible for developing market interest in BzzAgent's offerings. He's also a heck of a nice guy and every inch an Aquarius. Not too bad for a Canadian. Malcolm brings 15 years of interactive marketing experience to this position. Prior to joining our team, he was the director of E-Marketing for Valassis, where his team developed analytically driven loyalty and social marketing programs for IKEA, Genzyme, CareerBuilder and more. Malcolm also spent 5 years with Euro RSCG where he ran the global Symantec account, and held a variety of operations roles, including Chief Operator of Awesome. Malcolm's CV (they call them that in Canada) also includes pioneering interactive agency THINK New Ideas, where he managed programs for Procter & Gamble, Coral Energy and Rockport Shoes. Affectionately known as Malki Martokomous, he started his online marketing career with Bzz-friend Seth Godin at Yoyodyne Entertainment, developing some of the world's first online promotions.
Mark Fauntleroy is a manager of Strategy & Innovation at Experian Simmons, responsible for developing solutions that address the evolving market research needs of media properties, advertisers and their agencies. Mark's nearly 20 years of research and product development experience includes syndicated and custom solutions spanning disciplines in media and consumer research. Before joining Experian Simmons, Mark managed custom policy solutions and was involved in developing measurement solutions for emerging digital media for Arbitron.
With over two decades of technology leadership experience ranging from Fortune 500 companies to Silicon Valley based startups, Rob has crafted and delivered innovative solutions to enhance development, ensure operational stability and promote an environment of continual improvement within technology organizations. In 2009 as Senior Vice President of Technology at Ando Media, Rob led the efforts to redefine and implement modern streaming measurements including Average Active Sessions (AAS), Active Sessions (AS) and Session Starts (SS) within the context of the "one minute rule", moving away from the old five minute and quarter hour based measurements of traditional broadcast radio. Rob is currently the Chief Compliance Officer and General Manager of Triton Digital Data and Analytics, managing all aspects of streaming measurement, analytic standards, and product direction. He resides on the south shore of Boston, MA. with his wife and two sons.
Brad is the chief operating officer of the Keller Fay Group (kellerfay.com), the award-winning word of mouth research and consulting company he co-founded with CEO Ed Keller. He is also the co-author, with Ed Keller, of The Face-to-Face Book, scheduled to be published in May 2012 by the Free Press imprint of Simon & Schuster. In The Face- to-Face Book, the world's pre-eminent word of mouth marketing experts demonstrate how in-person social influence, not online social media, is the key to soaring revenues. Based on this firm's extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, L.L. Bean, MillerCoors, Procter & Gamble, and Toyota.
In 2007, Brad won the Grand Innovation Award from the Advertising Research Foundation for the development of Keller Fay's TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. In 2011, he received the Distinguished Alumni Award from the University of Connecticut Graduate Program in Survey Research, where he received his master's degree. Brad was elected in 2011 to the board of directors of the Word of Mouth Marketing Association and serves on the trade association's Executive Committee. He also co-chairs WOMMA's Influencer Marketing Council. He is an elected member of the Market Research Council and has lectured about survey research at Rutgers, Yale, and Boston University. Prior to founding the Keller Fay Group, Brad served as managing director at the marketing and opinion research company RoperASW and its successor companies. Brad lives with his two teenage children in Montgomery Township, New Jersey, where he served four years as a member of the town's council, including one year as deputy mayor. He is a cum laude graduate of Colby College in Waterville, Maine, and holds a master's in political science from the University of Connecticut.
As associate director global digital strategy and analytics, Aaron is responsible for enhancing Kellogg's capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights and digital marketing ROI. In addition, he is the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners. Before joining Kellogg's, Aaron spent 12 years at Procter and Gamble, where he gained experience across a range of business units and areas of responsibility. During this time, he led the development and deployment of capabilities in the areas of digital consumer understanding, insight development and pre-market/in-market testing. Previously, Aaron held the role of global digital marketing manager for the Olay skincare brand. In this position he developed the brand's initial eCommerce channel strategy and led the work to connect directly with more than 3MM consumers within Olay's CRM program. Aaron graduated from Miami University with a B.S. in manufacturing engineering and enjoys activities from running and kayaking to wine-making.
As Vice President of Research and Development, Frank is a key contributor to comScore's research and product strategy. His work has resulted in improvements to the copy, media and competitive intelligence product lines. In his previous roll, Frank led the company's collaboration with market mix modelers and is a co-inventor of the patent-pending ARS Outlook media planner. In 2006 he designed the industry's first multi-touchpoint holistic campaign testing system and popularized this approach through leading trade conferences and publications. His more recent work has focused on panel quality and transitioning behavioral measurement systems online. Prior to joining comScore, Frank conducted research in high-energy physics at national labs in Illinois and New York. He holds a Bachelor of Science degree in Physics from Purdue University and a Master of Science degree from the Krannert Graduate School of Management.
Joan FitzGerald is Vice President of Television Sales and Business Development at comScore where she is responsible for television client and data provider relationships. Joan oversees expansion of comScore's cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for "three-screen" television, Internet and mobile measurement solutions.
Ms. FitzGerald joins comScore from Arbitron Inc., where she served as vice president of Arbitron's Cross-Platform Services. She has been a significant contributor to advances in media and marketing research, establishing deep relationships with leading media companies, and working collaboratively with them and internal operations, information technology, engineering and research teams to develop new products to measure cross-platform audiences. Accomplishments during that time included introducing ARB-TV, Arbitron's television measurement service that measures in-home and away-from-home audiences, and establishing Arbitron's first cross-platform measurement initiative, a collaboration between Arbitron, Omniture and comScore to measure audiences for NBC Vancouver Olympics programming.
Ms. FitzGerald has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers. Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.
Betsy Frank joined Time Inc. as chief research and insights officer in April, 2006. In this role, Frank oversees all of Time Inc.'s research efforts, integrating its consumer and marketing research organizations. Before assuming her role at Time Inc., Frank was executive vice president of research and planning for MTV Networks, a division of Viacom, where she supported the creative and business goals of the cable and film divisions by creating original consumer research strategies. Prior to MTV Networks, Frank served as executive vice president and director of strategic media resources for Zenith Media Services, the media specialist arm of Saatchi & Saatchi.
Stephanie Fried is VP, Research Insights and Analytics at VEVO. Stephanie oversees advertising effectiveness and optimization research as well as consumer insights research and site analytics to guide the development of VEVO's global programming and platforms. Prior to joining VEVO, Stephanie was Director of Digital Research at NBC Universal where she oversaw custom research for digital sales and programming. She holds an MBA from Columbia Business School and a BA from the University of Michigan.
Carol has a proven track record in successfully championing innovative services at Arbitron. She has held a variety of positions at Arbitron, allowing her to follow her passion of developing services that answer key measurement questions--for media companies, advertisers and agencies. Currently, as VP, Product Management for Cross-Platform Services, Carol directs, defines, and launches Arbitron's cross-platform audience-measurement initiatives. She recently led the Arbitron team in the CIMM cross-platform proof-of-concept project to measure television, PC, and mobile usage with a single-source panel.
Prior to her Cross-Platform role, Carol was the VP, Operations and Product for Project Apollo. As a key member of the Apollo leadership team, Carol ensured operational excellence and provided oversight for the definition and execution of the service. This partnership between Arbitron, Inc. and The Nielsen Company built a marketing service which used a single-source panel to measure consumer purchases and media consumption. Carol proved that she was adept at bringing together people from multiple organizations and companies to define the methodology for merging the purchase and audience data and execute the Apollo vision. Carol holds a BS in Psychology from the University of Maryland.
Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of retail scanner data to the CPG industry, where he grew the company's revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm. In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 1992, Mr. Fulgoni received the Wall Street Transcript Award for outstanding contributions as CEO in enhancing the overall value of IRI to the benefit of its shareholders. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named Ernst & Young® Entrepreneur of the Year.
Mr. Fulgoni has long been involved in the growth of hugely successful public companies. From 1991 until 1999, he served as a member of the board of Platinum Technology, Inc., during which time the company grew from $80 million to more than $1 Billion in annual revenues and established itself as a global leader in the software services industry. In 1999, Platinum Technology was acquired by Computer Associates in an all-cash transaction valued at $4.0 Billion -- at the time the largest-ever acquisition in the software industry. Mr. Fulgoni also served on the board of U.S. Robotics prior to its acquisition in 1997 by 3 Com in a transaction valued at $8 Billion. More recently, Mr. Fulgoni served on the board of yesMail.com, a leading supplier of permission-based e-mail services. In March 2000, yesMail.com was acquired by CMGI for approximately $700 million. Today, Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation's largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; Prophet, a brand and marketing consultancy; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM). Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and a M.A. in Marketing. He is the co-holder of a U.S. patent governing comScore's data collection technology.
Dr. Michal Galin leads GfK MRI's Starch Advertising Research, which specializes in measuring ad effectiveness. As such, she has a wealth of information about how marketers can entice people to see and respond to their advertising. Dr. Galin joined GfK MRI in 2001 shortly after receiving her doctorate from Cornell University.
Nick Garramone was named Senior Vice President, Research & eBusiness Operations for NCC in March 2007. In this role, Garramone manages and works closely with all facets of NCC's research department to advance information and methods that further sales efforts on the spot cable and advanced advertising platforms. A key player in the development of NCC's industry-recognized eBusiness platform, Garramone was promoted to his current role after serving as Vice President of eBusiness Operations from 2002 to 2007, where he was responsible for directing the teams that developed and maintained NCC's eBusiness and operational processes with advertising agency customers, cable system operators and NCC personnel. The eBusiness platform has led the shift from a paper-intensive to an electronic process, allowing NCC personnel, agencies and cable operators to manage their national spot cable business online.
Garramone joined NCC in January 2000 as Director of Internet Business Applications. Prior to NCC, he spent 3 1/2 years with Gannett Television – first as Marketing Research Manager based in Arlington, Va., then as Director of Internet Technologies based in Atlanta. Before working with Gannett Corporate, Garramone spent 3 1/2 years as Research Manager/Network Administrator with W*USA-TV in Washington, D.C., and 4 years with K*USA-TV in Denver as a Sales Promotions Coordinator/Network Administrator, both Gannett-owned television stations.
Don Gloeckler is EVP and the Chief Research Officer of the ARF. Don joined the ARF in January, 2012, after completing a 33 year career at The Procter & Gamble Company, where he held research management positions in the United States, Canada and Japan. He has been co-chair of the ARF Research Quality Forum and a member of the TrueSample Quality Council. He is currently a member of the Board of Directors of disABILITYinsights, a non-profit organization that studies and represents the needs of persons with disabilities. Previously, Don was a member of the Board of Directors of the Media Rating Council, the Board of Directors and Steering Committee of the Nielsen Media Research Council for Research Excellence, and the Advisory Board for NielsenConnect. In 2006, he was recognized by Advertising Age as one of the magazine's Media Mavens. Don was born and raised in Ohio and holds an M.B.A. from The Ohio State University, a B.B.A. from the University of Cincinnati and a Certificate in Lay Pastoral Ministry from the Athenaeum of Ohio, Mount St. Mary's Seminary. He resides in Cincinnati with his wife, Linda. They have four children and one beautiful granddaughter.
Bruce would prefer to be called a "thinkologist". In his 25 year career at leading advertising agencies he has been a driving force in the development of new and actionable media research approaches including: the adoption of new media technologies, TV optimization, econometrics and understanding consumer lifestyles. Bruce served as the chairman of the Advertising Research Foundation (ARF) and was the president of the Market Research Association. He is a frequent speaker and contributor to research industry forums, including the European Society of Marketing Research, and the American Marketing Association. His published works include a co-authored paper, presented at the 2001 International Print Research Symposium, on Using Internet Techniques for Print Research, which won the Chairman's Award. Bruce graduated from Williams College and has done graduate work at Washington University and the New School for Social Research.
Irwin Gotlieb is the chairman of GroupM, Worldwide, the world's leading full service media investment management company, where he served as chief executive officer since its inception in 2003. GroupM serves as the parent organization to WPP media agencies, including MAXUS, MEC, MediaCom, and Mindshare. The focus of GroupM is the intelligent application of scale in innovation, services, and trading for the benefit of clients and the GroupM companies. In 2007, Irwin was named one of the media industry's top 25 most influential leaders by TV Week magazine, an honor that came only a few months after he was inducted into Broadcasting & Cable magazine's Hall of Fame. In 2006, New York magazine published "The Influentials," essentially a roll call of the city's leading executives in a wide array of industries—Irwin's name was at the top of the list in the Advertising category." Among these achievements, Irwin is a three-time Adweek/Mediaweek All Star, including a President's Award in 1997. He is also a double Advertising Age Media Maven honoree, and in February 2000 he was named as the Media Player of the Year by the magazine—the only occasion that this award has been given. He appears regularly on industry panels and makes presentations to both national and international conferences covering the advertising, marketing, and media industries.
His tenure at WPP began in September 1999, when Irwin joined the company as chairman and chief executive officer of Mindshare Worldwide. He launched MindShare North America by consolidating the media resources of JWT and Ogilvy, thus creating a global entity. In April 2003, WPP established GroupM and Irwin moved into the role of chief executive officer of GroupM Worldwide. Prior to WPP, he was president and chief executive officer of MediaVest Worldwide, a company that he founded in December 1993, which included the former TeleVest and MediaVest units along with the unbundled media resources of DMB&B. The founding of MediaVest represented the fulfillment of a 22-year journey with the company, which started when he joined Benton & Bowles in 1977 as associate director of Broadcast Programming. He was vice president two months later. In 1981, he was promoted to manager of National Broadcast, and in 1983 he was appointed senior vice president, director of National Broadcast and Programming. In April 1990, he became senior vice president, worldwide director of Broadcast and Programming. He started his career in 1972, when he joined SSC&B, Inc. as manager of Network Relations, becoming vice president, director of Network Operations before moving to Benton & Bowles.
Jeffrey Graham currently leads advertising Research for the Americas at Google. His team provides insights and tools for clients and internal teams across all of Google’s products.
Jeffrey has held several senior positions on the agency side. Most recently, we served as EVP, Worldwide Director of Performance at Initiative where he led the transformation of the company’s product, culture, and client relationships to align with measurable business outcomes. He was responsible for the growth of analytics as a discipline and revenue stream across Initiative markets in more than 50 markets across the globe.
Jeffrey was also Senior Vice President, Director of Strategic Research and Accountability, at Starcom MediaVest, where he led the company’s accountability practice for its largest North American client, Procter & Gamble. At SMG, he was a core member of the P&G global team charged with identifying, developing, and piloting next generation cross-media marketing pre-testing and ROI measurement.
On the media owner side, Jeffrey worked at The New York Times, where he was Executive Director, Customer Insight, responsible for all corporate research, including advertising research, marketing and Web analytics, data mining, and strategic research. In this role, Jeffrey provided data and strategic guidance in support of new revenue models for the company.
Jeffrey was also on the start up team at Dynamic Logic, a marketing effectiveness research company, where he led client services and research development. He was responsible for creating the company's cross-media products which have been used by many of the world's top advertisers. Dynamic Logic was sold to WPP in 2004.
Jeffrey was awarded a Ph.D. in Sociology in 2009 for his work on rumor control. He has published more than 100 articles on digital research, measurement, and strategy. He lives in Brooklyn, New York, with his wife, Maria, and his two children, Christina and Paul. His hobbies include triathlons and marathon swimming.
Scott Grenz is Director of Media Buying North America for GlaxoSmithKline. In this role, Scott provides strategic leadership and vision for all GSK's media investments across both Pharmaceutical and Consumer Healthcare divisions. Scott has more than 24 years experience in Media Planning and Negotiations in roles at GSK, Johnson & Johnson and Pfizer along with Advertising Agency work at Ayer and JWT. Scott has consistently driven industry-leading efficiencies and effectiveness across media channels and has led the development and execution of many innovative integrated programs with leading Media Company Partners that deliver on brand and corporate strategies. Scott has been recognized over his career with awards for performance and has volunteered time and advocacy in the fields of mental illness and food allergies and is a 2010 inductee to the DTC Hall of Fame.
David began his career in advertising at Dancer Fitzgerald Sample, Inc. in New York City. There, He learned the media side of the business working on well know CPG brands such as General Mill cereals, Peter Paul Cadbury, Best Foods and more. After several years, he moved to the client side of the business at Bristol-Myers. David rose in the ranks at Bristol-Myers and eventually ran the Internal Strategic Media Planning department supporting businesses such as Clairol, Excedrin, Enfamil and Bristol-Myers corporate branding. He was pivotal in the development of new processes to enhance planning effectiveness and efficiency, integration of channels, sponsorship management and planning optimization systems. In the late 90's, David's role expanded to include oversight of Global media relationships. David stayed with BMS for twenty five years. In his last role, he was instrumental in the Direct to consumer world for blockbuster RX brands such as Plavix, Abilify, and Orencia. David managed the internal and external relationships between BMS and its agencies as well as sparking the development of innovative programs between BMS and media companies. David provided needed expertise in the consumer media business to both internal senior management and several joint venture partners.
In 2008, David joined Zenith Direct in New York as SVP, Client services and Strategic Planning. He brought his extensive DTC experience to enhance the agency's strategic management of several BioPharma clients such as Abbott, Astra Zeneca and Sanofi-Aventis. He was instrumental in successful pitching of several new clients including Jenny Craig. Anxious to return to the client end of business, David joined Citi in 2011 as SVP, Advertising & Marketing, and Strategic Sourcing. His new role at Citi is designed to help fulfill enterprise wide strategic alignment of resources, development and sharing of best practices related to media and agencies, worldwide. Through his media career, David has been active member of industry associations, including the ANA, DTC Council Advisory Board and local advertising societies.
Bill Harvey has led the way in media research with special emphasis on the New Media. Bill invented the Area of Dominant Influence or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA. Founder of Next Century Media and New Electronic Media Science; first to turn set top data into TV audience data to media research standards; leader of standard setting process in media measurement through ARF, AAAA, ANA; former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV. Inventor of addressable commercials and passive peoplemeter concepts, developed first automated marketing mix modeling system for General Foods. Harvey is one of the co-founders of TRA, the first company to be able to measure the sales effects of regular TV advertising on an ongoing basis. After launching TRA's massive national sample in mid 2009, the company has created an enormous stir within the media industry and has attracted a blue chip clientele of leaders such as Procter & Gamble, General Mills, CBS, and many others. TRA is one of five companies chosen by the Consortium for Innovation in Media Measurement (CIMM) for development of the future measurement services for the media industry.
Terese Herbig is the SVP of Sales & Marketing for TRA, Inc. During her 3 years at TRA, she has led the innovation of media planning, buying and measurement using consumer purchase behavior for the CPG advertiser and Agency practices. She also is the lead Marketing executive for the organization. She has 25 years of packaged goods experience and has held positions with leading research firms such as SAMI, Nielsen Marketing Research, Information Resources, and Nielsen IAG. Prior to TRA, she successfully built and led the CPG vertical for IAG, which was purchased by Nielsen in 2008. Herbig has held senior positions in Global Solution Product Management and Marketing, CPG and Retail Marketing and Client Service, and Sales force development. Throughout her career, Herbig has had the opportunity to developed key relationships with major manufacturers and retailers including Kraft, P&G, PepsiCo, Wal-Mart, Target, Kroger and many others.
Lucy Hood, head of USC’s Institute for Communication Technology Management (CTM), is a highly respected industry expert in mobility, business strategy and an innovator in digital content. USC CTM is a leading Institute at the intersection of technology and content, offering its members cutting-edge global research and business strategy, executive education, and leadership forums for the digital industry. Corporate partners include AT&T, Verizon, HP, Cisco, Qualcomm, Motorola, Alcatel-Lucent, Ogilvy & Mather, Fox, and Disney.
Prior to joining USC’s Marshall School of Business, Hood was President of Fox Mobile Entertainment, and Senior Vice President of News Corporation, where she was widely known as an architect of corporate digital strategy. Hood built News Corporation’s mobile business to hundreds of millions through partnerships with companies such as Vodafone, AT&T, Verizon, Qualcomm, Nokia and Verisign. Lucy Hood led the team that launched text messaging in the US on American Idol, and that invented the Mobisode®. Hood was a key executive in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures, and produced the news program, “Business Times.”
Lung Huang is the vice president of the national account services division at Arbitron Inc., an international media and marketing research firm serving the media (radio, television, cable, and out-of-home), the mobile industry, as well as advertising agencies and advertisers around the world. He manages accounts for Arbitron's advertising agency and broadcast clients, including the top 50 advertising agencies, as well as financial institutions and political affiliates. Lung also handles several cross platform accounts, particularly ESPN and recently, mobile measurement agreements. In addition to his account management, Lung oversees Arbitron's Agency/Advertiser Advisory Council. Lung joined Arbitron in March of 2000 and has held his current position for almost four years.
Lung Huang is an active member of the Advertising Research Foundation program committee. He participates in the organization's conferences through speaking engagements both domestically and internationally as a moderator for panel discussions. Prior to joining Arbitron, Lung worked for Young & Rubicam's The Media Edge in the New York research department. Clients he worked with include AT&T and Sears. He also held positions at Norm Marshall and Associates in Burbank, California and MTV in New York Lung holds a bachelor's degree in business administration from the University of Kansas and he currently sits on the advisory board for KU Business School. One of his passions is rural healthcare, so Lung an avid fundraiser for Northwest Kansas Medical Foundation in Goodland, KS. He resides in New York City with his wife Courtney and daughter Parker.
Graeme Hutton oversees media communications research on a number of Universal McCann clients, including Sony. In 2010, his regression modeling for Sony Electronics won the Word of Mouth of Marketing Association's Gold Award for Research, which proved how advertising helps drive brand mentions. He is a member of the Media Measurement Council of the American Association of Advertising Agencies and an editorial advisor to The Internationalist, the global marketing communications title.
Kelly Johnson is director, media and promotion research at ESPN, and has been with the company since 2002. Kelly has been a key participant in ESPN's groundbreaking cross-media research initiatives over the past four years. She is responsible for overseeing the day-to-day generation of cross-media data, setting up and analyzing reports on ESPN's many single-source and fused data sources. She also provides insight and understanding of these data, explores the dynamics of how ESPN fans navigate across platforms and helps ESPN to fulfill its mission of serving fans whether they are watching, listening to, reading about, or downloading sports.
In addition to her cross-media duties, she supports the consumer marketing team with promotional targeting, assessing the effectiveness of promotional campaigns, and providing behavioral segmentation and media mix modeling. Her work guides placement of ESPN promotional assets on all media. Kelly is the Grand Winner of the 2011 ARF Great Minds Award in the Rising Star category, and was co-author of the paper 'Cracking the Cross-Media Code' (JAR June 2010), which debunked notions of convergence and cannibalization and explained ESPN's Seven Principles of Cross-Media Research. Kelly is a native Oregonian. She graduated from the University of Oregon with a B.S. in business administration and has an M.B.A. from the University of Oregon's Warsaw Sports Marketing Center.
Paul Johnson is Senior Analyst at SSI. Paul specializes in online sampling design and advanced analytic methods. Paul's research based approach to identifying and recommending solutions positions him well to investigating panelist behavior; oversee data processing efforts; improve online data integrity and provide advanced analytic support to clients. Paul also actively pursuing a research agenda on survey research methods and applications of conjoint methodology. His research on research efforts have been featured regularly at ESOMAR, AAPOR, CASRO and Sawtooth events. Paul holds an MS in Statistics and BS in Actuarial Science from Brigham Young University. He joined SSI in 2006.
Mike Judge is a Sr. Director of Consumer Insights & Strategy for Kraft Foods at Oscar Mayer. In this role he is responsible for delivering consumer based analyses and insights that help grow the Oscar Mayer and Lunchables branded businesses. Mike started his career with Kraft Foods at Oscar Mayer in 2000. Previously he worked in Consumer Research and Planning for Leo Burnett Advertising in Chicago, Leo Burnett Mexico, Nielsen, and IRI. Mike earned his BA from Marquette University, and his MA in Economics from DePaul University. Mike is married to Sari, and has three children – Eli, Caleb, and Hope. He is actively involved with local charities in the Madison area. He is also a sports and political news junkie.
Dave Kaplan is Vice President, Bravo Media Research at NBCUniversal, where he works with Bravo's advertisers on measurement solutions across all touchpoints including on-air, online, social and interactive. He produces new insights across key categories, shares best practices with marketing partners and industry experts, and helps Bravo navigate through the evolving media landscape. He previously held the role of SVP of Product Leadership at The Nielsen Company, where he managed the firm's suite of cross-media advertising effectiveness products. Dave holds a BA in Psychology from Cornell University's College of Arts and Sciences where he was named a member of Phi Beta Kappa.
Helen is SVP, Director of Research at Starcom Mediavest Group, focusing on advanced video research, return path data, the VivaKi Pool consortium, and research contracts. Previously she worked at GM Planworks, Zenith Media and DDB Needham Chicago. Helen has received an Advertising Research Foundation "Great Minds" award for research innovation and a Silver Jay Chiat award for innovation. She is the author of several textbooks, including The Media Handbook.
Andrew Keen is one of the world’s leading thinkers about our digital future. He is the author of the international hit The Cult of the Amateur: How Today’s Internet Is Killing Our Culture, which has been published in 17 different languages and was short-listed for the 2008 Higham’s Business Technology Book of the Year award. Andrew's latest book about the social media revolution, Digital Vertigo: How Today's Online Social Revolution Is Dividing, Diminishing, and Disorientating Us (St. Martin's Press, May 2012), has already been acclaimed around the world as a brilliant critique of Facebook, Twitter, and today’s Web 3.0 revolution.
As a pioneering Silicon Valley based Internet entrepreneur, Andrew founded Audiocafe.com in 1995 and built it into a popular first generation Internet music company. As the CEO of Audiocafe.com, Andrew has himself been featured in many magazines, including Esquire, Business 2.0, and Fast Company. His writing has appeared in many newspapers and magazines around the world including The Wall Street Journal, The New York Times, The Economist, and Wired. He is currently the host of the “Keen On…” show, the iconic Techcrunch chat show, writesa regular column for CNN, and appears regularly on television in Europe and North America. Andrew was educated at London University, where he received a B.A. in modern history (First Class Honors); at the University of Sarajevo, where he was also a British Council Scholar; and at the University of California at Berkeley, where he received an M.A. in political science.
Ed Keller is CEO of the Keller Fay Group, an award winning word of mouth research and consulting firm. Keller has been called “one of the most recognized names in word of mouth” and the publication of his 2003 book, The Influentials, has been called the "seminal moment in the development of word of mouth." Keller’s new book, The Face-to Face Book (co-authored with Brad Fay), was published in May 2012. Based on extensive research and illuminating case studies of leading brands, it demonstrates how businesses can best succeed in today’s socially-motivated marketplace by focusing on what people do and say in the real life as well as online. It urges businesses large and small to take a holistic view of social marketing, arguing that the greatest impact comes when conversations take place face-to-face, and that all marketing touch points have the power to drive conversation.
Prior to founding Keller Fay, Keller was CEO of the well known research firm, RoperASW. He is a past-president of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. In 2011 he was awarded a Great Mind Award from the Advertising Research Foundation, where he was a long-time Board member. He is on the Board of Directors of Bazaarvoice, a leading provider of online social commerce solutions. He is also on the Advisory Board of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania.
Keller speaks frequently to business audiences about word of mouth marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller writes a regular blog for MediaBizBloggers.com and ShelleyPalmer.com, and is quoted frequently in the business press. You can follow him on Twitter: @kellerfay. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.
Charles Kennedy, an 18-year television research veteran and a social trends expert, is Senior Vice President, Research, for the ABC Television Network. In this position Mr. Kennedy leads all of ABC's research activities, including ratings analysis and forecasts, brand and program primary research, and support for sales, marketing, syndication, and affiliate strategies. He also focuses on cross-platform consumer behavior and additional digital, advertising, and marketing initiatives by utilizing Disney’s Ad Lab, a state-of-the art research facility studying the emotional drivers of audience behavior. Previously, Kennedy worked at DYG Inc., a market research firm specializing in social trends, as Senior Vice President. Prior to that, Mr. Kennedy spent 12 years in research at the Fox Broadcasting Network.
Terry Kent is a veteran in the media information and marketing research businesses. His career has focused on managing the operational and cultural transformations of dozens of companies and his achievements include successfully executing merger and acquisitions, and corporate expansion activities at companies whose sizes ranged from start-ups to complex, international organizations. Having started his career at Dun and Bradstreet, Kent moved to VNU in 1986 where he held a variety of executive-level positions and established a successful track record re-engineering and integrating VNU assets. Kent was one of the members of VNU's original, five-person acquisition team in the US, leading operations and technology. During the mid-90s, he held several key leadership roles there, including President and Group President/Chairman positions.
Kent joined TNS Media in January 2008 as the Director of Digital Development Director, leading strategic initiatives and business development in the domain of new media/mobile. In 2009, he was named Corporate Business Development Director for Kantar Media and later that year was appointed CEO, Kantar Media North America. Under his experienced leadership, Kantar Media is focused on providing outstanding data and insights that help clients make informed, efficient and effective marketing decisions. Kent is a graduate of Lehigh University with a degree in science and engineering.
Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world's largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia. Keylock oversees dunnhumby's capabilities and growth in media and marketing effectiveness. In this role, he is responsible for expanding the company's media capabilities through revolutionary solutions that leverage data to personalize the customer's experience and grow measureable value for brands and retailers. In addition, Keylock works to develop strategic partnerships with media and data companies that enhance their ability to deliver highly relevant and innovative solutions for targeting, measurement and customer insights.
Keylock has been immersed in dunnhumby's business for over fifteen years, initially focusing his efforts in the UK. He played a significant role in Tesco's development of the Clubcard program, its immensely successful loyalty program and its targeted shopper communications strategy that have helped to drive Tesco's growth. Subsequent leadership roles included driving the expansion of the Clubcard data solution and the extension of the Tesco brand into new areas such as financial services, media and e-commerce as well supporting their international growth in markets such as Ireland and South Korea. Another significant milestone in Keylock's dunnhumby career was his integral role in the creation of initial collaboration tools and services to unite Tesco and its manufacturers to support a consistent partnership in serving their shoppers. Keylock is an active contributor to industry and academic outlets and frequently lends his expertise for speaking engagements within the business, marketing, media, retail and technology industries. He is also a member of RetailWire's BrainTrust panel of experts. Keylock is a graduate of Oxford University in England.
Jack Koch is the Director of Global Marketing Insights at Electronic Arts where he leads advertising effectiveness strategy and research, audience profiling, and industry analysis for the Global Media Solutions group. Prior to joining EA, Jack has held strategic positions on both the client and agency sides designing and leveraging research to deepen consumer insight, evaluate advertising effectiveness, and maximize media efficiency and return on investment.
Audience Measurement 7.0