Audience Measurement 5.0 Speaker Bios
 

Audience Measurement 5.0 Speaker Bios

Co-Chairs


Pierre Bouvard

Executive Vice President Cross Platform Services, Arbitron
Pierre Bouvard is Executive Vice President, Cross-Platform Services, for Arbitron Inc. He is responsible for leveraging Arbitron's PPM™ technology, as well as third-party partnerships, to establish new audience measurement and analytics services for new customer segments. Prior to this, Pierre served as Executive Vice President, Sales, and as President, Portable People Meter™ and International, as well as Vice President and General Manager for Arbitron Radio. Pierre began his career at Arbitron in various sales and management capacities in the company’s Chicago, San Francisco, New York and Dallas offices. He left Arbitron for a six-year period to serve as executive vice president of Coleman Research, one of the premiere strategic consulting firms for radio stations. Pierre is coauthor of Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System. Pierre also created Arbitron’s series of media industry studies. A graduate of Northwestern University’s School of Communication, Pierre holds a B.S. degree in radio, television and film and is a graduate of the Advanced Management Program at the Wharton School of the University of Pennsylvania. He sits on the boards of the International Radio & Television Society Foundation, Inc., and the Library of American Broadcasting and serves as a trustee of the Foundation of American Women in Radio and Television.


Jim Dravillas

Head of Advertising Research, Google
Jim joined Google in 2010 as Head of Advertising Research. He provides innovative measurement and research solutions that illuminate the value of digital media and advertising to Google’s. Prior to Google, Jim spent over a decade building a first-class digital measurement and research practice at Ogilvy.  He has a breadth of industry experience and has implemented advertising measurement, testing, and analytic solutions across nearly every business category. Jim has been at the vanguard of digital measurement since the early years of online advertising.   He co-founded Ogilvy’s search consultancy practice in 1999, and his teams have been involved in many online advertising industry firsts along the way.  In conjunction with leading industry vendors, he has designed and implemented some of the very first controlled measurement of advertising impact in:  online video; WAP advertising and mobile websites; live mobile television, and VOD. Jim serves as a leading consultant to the online analytics and research community.

Keynote Speakers


Artie Bulgrin
SVP, Research and Analytics, ESPN Inc.
Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008, Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.


Dr. Robert Groves

Director, U.S. Census Bureau
President Barack Obama nominated Robert M. Groves for director of the U.S. Census Bureau on April 2, 2009, and the Senate confirmed him on July 13, 2009. He began his tenure as director, July 15, 2009. Groves had been director of the University of Michigan Survey Research Center and research professor at the Joint Program in Survey Methodology at the University of Maryland. He was elected a fellow of the American Statistical Association in 1982, elected a member of the International Statistical Institute in 1994, and named a national associate of the National Research Council, National Academy of Sciences, in 2004. He was the Census Bureau’s associate director for Statistical Design, Methodology and Standards from 1990 to 1992. In 2008, he became a recipient of the prestigious Julius Shiskin Memorial Award in recognition for contributions in the development of economic statistics. Groves has authored or co-authored seven books and more than 50 articles. His 1989 book, “Survey Errors and Survey Costs,” was named one of the 50 most influential books in survey research by the American Association of Public Opinion Research. His book, “Nonresponse in Household Interview Surveys,” with Mick Couper, written during his time at the bureau, received the 2008 AAPOR Book Award. Groves has a bachelor’s degree from Dartmouth College and master’s degrees in statistics and sociology from the University of Michigan. He also earned his doctorate at Michigan. He and his wife, Cynthia, have two college-age sons, Christopher at Purdue and Andrew at Northwestern.


Kathy Kline
Senior Vice President, Director of Human Experience, Starcom USA
Having worked for over 20 years in the field of research and planning, Kathy Kline leads agency efforts to mine for deep human understanding that fuels the design of more meaningful, impactful experiences between people and brands – on behalf of the clients of media agency Starcom USA. As part of her oversight of the agency’s human experience discipline, she provides guidance to marketers including Allstate, Bank of America, Disney Parks, Hallmark, Jim Beam, Kellogg's, Luxottica, Sara Lee and more. Prior to joining Starcom in 2005, Kline spent 15 as a researcher and account planner at advertising agency Leo Burnett, where she leveraged her consumer insights skills to build brands for clients Allstate, McDonald’s, Heinz, Pillsbury, Fruit of the Loom and American Girl. During her time there, she also led the strategic planning function on the Disney Theme Parks business for 10 years, helping to build the brand, achieve record breaking-attendance for seven straight years, and launch new ventures such as Disney Cruise Lines and Disney's Animal Kingdom – providing support via keen targeting, rich insights, and strategic thinking. Before joining Starcom and Leo Burnett, Kline earned a Bachelor’s of Arts in advertising from the University of Illinois at Urbana-Champaign and her Master’s in advertising from Northwestern University in 1990. A Chicago native, Kline currently resides in River Forest with her husband, two children and puppy. She is an avid reader, fanatical runner and yoga enthusiast, and volunteers every chance she gets at her children's school.

General Session Moderators and Panelists (A–L)

View Moderators and Panelists (M-Z) »


Alton Adams
Executive Vice President and CMO, Arbitron


Kanishka Agarwal
Global SVP, Mobile Media & Marketing, The Nielsen Company
Kanishka is Global SVP, Mobile Media & Marketing, at The Nielsen Company. In this role, he is responsible for Nielsen’s mobile media and advertising measurement business, globally. His charter also includes connecting mobile to the television and PC screens to help the industry understand the impact of mobile in the context of consumers’ total media consumption. In his seven-year tenure at Nielsen, Kanishka has launched Nielsen’s North American mobile media business, and played a critical role in building Nielsen’s device manufacturer solutions. Prior to joining Nielsen, Kanishka was at Booz Allen Hamilton, consulting with communications, media and technology clients such as Sprint PCS,Apple, Universal Studios, Twentieth Century Fox, Oracle, Cisco and more. He has also been involved in three early-stage startups in mobile middleware and enterprise software. Kanishka has an MBA from Stanford University and a Master's in Engineering from Harvey Mudd College. He is an avid badminton player and runner, and lives in San Francisco, CA.


Pete Blackshaw
EVP, Digital Strategic Services, The Nielsen Company
Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is Executive Vice President of Digital Strategic Services for Nielsen. Pete’s strategy group works with many of the world’s top brands and corporations to develop cohesive, consumer-centered digital programs and strategies. He is author of a recent book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and writes a bi-weekly column in Advertising Age centered around the book’s themes. A former award-winning interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA). He is also the Chairman of the Board of the National Council of Better Business Bureau, and that capacity also sits on the National Advertising Review Council. He’s a recipient of “industry achievement” recognition by both Ad-Tech and a 2010 “Great Minds” Grand Prize award from the Advertising Research Foundation (ARF). He advises a host of non-profit organizations on digital strategy, including the United Way of Greater Cincinnati, National Underground Railroad Freedom Center, and Cincinnati Youth Collaborative.   Pete, his wife Erika, and three children live in Cincinnati. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.


Stella Beaumont

Director, International and Business Development, Guardian News & Media
Stella Beaumont was appointed to the newly created role of International and Business Development Director for Guardian News & Media in January 2010.  Her main responsibility is to lead GNM’s  international expansion building on the reach and reputation already achieved through guardian.co.uk, which has over 30m monthly unique users – two thirds of which is outside the UK. Stella has P&L responsibility for the international editions of The Guardian and Observer, Guardian Weekly, Syndication and our operations in the USA – Guardian in America and Content Next. Stella also represents GNM’s interests on the Board of the Mail&Guardian in South Africa. Stella joined Guardian Newspapers in 1983. In 1988 she became head of the Ad Planning and Research Department. In 1993 she became a Director of the Mail&Guardian in South Africa and in 1995 she joined the GNM Board as Planning Director before moving to the role of Strategy and Corporate Development Director in 2000. Stella regularly presents at London Business School and Harvard Business School. She is married with three children and has a degree in Modern History from Oxford University.


Nikhil Chandhok

Senior Product Manager, YouTube
Nikhil Chandhok is a Senior Product Manager in the TV Ads group at Google. He currently focuses on Google’s publisher platform for Television inventory owners. Prior to TV Ads, Nikhil spent more than 3 years at YouTube where most recently he was PM for YouTube Music and Live. During that time he helped create the VEVO video network and created a live offering for events like U2 and the Indian Premier League. Before that he was PM for YouTube’s syndication efforts where he helped create the YouTube-Apple partnership for the iPhone and other devices.


Jane Clarke
Managing Director, Coalition for Innovative Media Management (CIMM)
Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM).  In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform. Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.


Laurie Clauson

Consumer Insights Manager - Digital Measurement, General Mills, Inc.
Laurie Clauson has been a member of the General Mills Consumer Insights organization for 19 years.  In her current role, she heads up Digital Measurement within the Global Insights & Analytics Group at General Mills. She is responsible for development of measurement analytics and metrics in the digital and direct market space including interactive advertising, digital couponing & customer relationship marketing.Laurie has her B.S. in Computer Science from the University of Minnesota Institute of Technology and her MBA from St. Thomas University.


Ed Cotton

Director of Strategy, Butler Shine Stern
Ed joined BSSP in 1999. As director of strategy, he leads brand strategy development efforts for our clients, including consumer research and data analytics. Ed also started one of the earliest and most popular marketing blogs, www.influxinsights.com. Prior to coming to BSSP, Ed worked at McCann Erickson in Europe, then in Seattle. In his spare time Ed is an avid amateur photographer.


Neil Cleary
VP. Director of Audience Intelligence & Insight, Allen and Gerritsen


Chuck Curran

Network Advertising Initiative
Charles Curran joined the Network Advertising Initiative in 2009 as its Washington-based Executive Director. He leads the NAI’s efforts to develop and enforce self-regulatory standards that promote responsible business and data management practices for online behavioral advertising. Prior to joining the NAI, he served as AOL's Chief Counsel for Policy and Regulatory matters. He was responsible for AOL’s federal and state legislative agenda, and also managed the consumer regulatory team. Before joining AOL in 1997, he was a Trial Attorney with the Civil Division of the U.S. Department of Justice. He is a graduate of Yale University and Columbia Law School.


Serge Del Grosso

Media Director, Sapient
Serge Del Grosso is SapientNitro’s Media Director, based in New York. Serge joined the company in October 2009 and helps lead the management and evolution of SapientNitro’s media practice across all traditional, digital and emerging media channels. Prior to joining SapientNitro, Serge was EVP, Managing Director on the Sears account at MPG. Serge’s other prior roles included Director, Media at Sony Electronics. He won Sony’s in-house 2005 Marketing Innovation Award for his pioneering work on creating innovative cross-platform partnerships. He was Director of Media for Organic, an interactive services agency. He directed marketing/sales research teams at both CBS and FOX broadcasting. Serge began his career at Young & Rubicam Advertising, where he held various positions in media planning. Serge is a graduate of New York University where he received a BA in Economics. He currently resides in Ardsley, NY with his wife Theresa and their two children, Serge Jr. and Justine. He has been active in local government and served as Trustee of the Village of Ardsley in 2004


Bob DeSena

CEO, Engagement Marketing Group
Bob DeSena has been a change agent for over twenty five years.  He has broad experience having held senior management, media and marketing position s with both advertising agency and client organizations.  He is the CEO of the Engagement Marketing Group which he founded to focus on developing new ways to create and measure consumer engagement across all communications platforms.  EMG clients include leading early stage companies in the digital services space and its work has included the design, development and sales of advanced decisioning technology and targeting solutions for digital platforms. Earlier in his career Bob was Director of Relationship Marketing at Mars Inc and a member of the CRM Global Steering Committee.  While there he created and was appointed Managing Director of Mars Direct, the business unit responsible for accelerating brand growth in non traditional channels. That activity included the development and launch of My M&M’s as a personalized, online business. Prior to that Bob held senior executive positions with Wunderman and Draft FCB, and with Time Warner where, as VP Digital Media, he created a specialized marketing services unit to assist their largest worldwide clients including General Motors and Procter & Gamble.


Matthew Dodd

Senior Vice President, Research & Analytics, Nielsen Online, EMEA
Matthew is Senior Vice President, Research & Analytics and is responsible for the leading and managing the EMEA research & analytics teams. This principally includes panel and web analytics, Buzzmetrics, ad effectiveness and custom research. He also represents Nielsen Online EMEA organization within the wider research community, providing thought leadership on internet and digital media research He also actively engaged with industry bodies and the press on issues relating to internet research and effectiveness. Prior to joining Nielsen he was Director of Customer Insight & Strategy at Telegraph Media Group and played a leading role transitioning the organisation from a product-led to a customer-led organisation as well as the Group’s transition from a print to a multi media organisation. He holds BA Hons in Business, MPhil (Cantab) in Management and PGCE in Development, Education & Training.


Paul J. Donato
Executive Vice President and Chief Research Officer, The Nielsen Company
Paul Donato’s responsibilities include integrating all research functions within The Nielsen Company, overseeing the development and evaluation of all research, and serving as Nielsen’s research liaison to clients and industry associations. Partnering with the product leaders and client service leaders of The Nielsen Company, Paul is primarily responsible for exploring new ways to measure media audiences and consumer behavior in the changing, converging media environment. During his career, Paul has launched several global research products and is now responsible for the development of a global network of Nielsen Measurement Scientists. Paul joined the company as Senior Vice President and Chief Research Officer of Nielsen Media Research in 2000. Prior to joining Nielsen, Paul served as President and Chief Executive Officer of Kantar Media Research beginning in 1998. From 1993 to 1998, he was Senior Vice President in charge of media at Audits & Surveys Worldwide. Before that, he served as President of the Syndicated Group of Simmons Market Research Bureau for four years and held positions in research at RD Percy & Co. and Arbitron Ratings Company. Paul has also served as a consultant to McGraw-Hill and Whittle Communications. His areas of expertise include research development for television, print and the Internet. Paul has served on the boards of several television ratings services in Latin America and globally. He is a past Chairman of the U.S. Advertising Research Foundation (ARF). He is also the Director for Research, on the North American Board of AfriAfya, a Kenyan-based community health agency. Paul received a BA in Psychology and Sociology from the State University of New York (SUNY) at Stony Brook, and an MA in Applied Sociology from SUNY.


Giovanni Fabris
Managing Partner, Fabris Media Marketing Services
Giovanni’s consultancy provides support to advertisers and industry organizations in the management of key factors maximizing return of media investments: Media Research, Strategies, ROI analyses, Advertiser-Agency relationships, Education and Training. His experience was built with ad agencies for almost 18 years, as a global marketer at McDonald's. As VP International Media, he supported the Marketing teams of 50+ international Countries, with special focus on Asia and the Middle East. As a member of ESOMAR (since 1979) and the ARF, Giovanni participates actively in industry initiatives and events. He was born and attended university in Florence, Italy. He has worked in Paris, London, the USA, Hong Kong, and is virtually tri-lingual in Italian, French, and English.


Colleen Fahey Rush
Executive Vice President, Strategic Insights and Research, MTV Networks
Colleen Fahey Rush is Executive Vice President of Strategic Insights and Research for MTV Networks (MTVN).  In her role, she oversees MTVN’s research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs MTV Networks’ creative and business operations, from programming and digital strategy to ad sales and content distribution and marketing. Rush has been instrumental in ushering in MTVN’s groundbreaking research on engagement and championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms. Rush began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network.  She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson.  Rush joined MTV Networks in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT before her current position. Rush serves on the board of the Advertising Research Foundation (ARF) and sits on the steering committee of Nielsen’s Council for Research Excellence. She is a chairman of the executive committee for the Coalition for Innovative Media Measurement (CIMM) and is a 2009 TAMI Award winner for her integral role on the CTAM Research Committee. Rush holds a B.S. in Communications from Cornell University and an M.B.A. from New York University’s Stern School of Business. Rush was recognized by Working Mother Magazine as a 2009 Working Mother of the Year.


Andy Fisher

EVP, Global Data & Analytics Director, Starcom MediaVest Digital
Andy Fisher brings 15+ years of data, analytics and digital marketing experience to his new role of Executive Vice President, Global Head of Analytics at Starcom MediaVest Group.  Fisher was previously Vice President, Analytics at VivaKi sister agency Razorfish, where he managed a team of modeling, media data, survey and business intelligence experts. Before joining Razorfish, he designed web traffic analysis software and led the analytics practice team for Personify, a leading web analytics software provider. Prior to this, Fisher was a senior analyst at IRI performing marketing mix models, media testing and custom analytics for large Consumer Packaged Goods clients. While at IRI, Andy designed the back-end processes for the company’s first-generation web analytics tools.  Fisher earned his master’s degree in statistics from Stanford University and his bachelor’s degree in mathematics from University of California, Berkeley.


Jim Forrest PhD

Senior Vice President, Ipsos Open Thinking Exchange
Jim is a pioneer. Working on the frontier of the digital space, he challenges convention in his singular pursuit of finding new ways to capture, synthesize, and apply consumer insights generated online. Jim is part of Ipsos’ newly formed Open Thinking Exchange a new organization dedicated to the reinvention of the research profession and the acceleration of the transformation of Ipsos. The mission: to be a collaborative hub for fresh thinking to deliver next generation research tools for today’s digital age. It is a great fit. Throughout his career, Jim has developed and implemented new and innovative solutions to address business needs relating to emerging media and advertising trends for consumer goods and services, media, and entertainment clients. Among Jim’s recent credits is the development of Ipsos’ Live|Stream technology, a revolutionary new way to assess how consumers interact with content and advertising in the digital world. This technology is now powering new research solutions and approaches for Ipsos clients all around the world. Jim has a Ph.D. in Social and Personality Psychology from the University of Massachusetts - Amherst. He has published multiple articles in both scholarly journals and trade publications such as Personality and Social Psychology Bulletin and ESOMAR’s Research.


Betsy Frank
Chief Research & Insights Officer, Time, Inc.
Betsy Frank was named Time Inc.’s chief research and insights officer in April, 2006. In this role Frank oversees all of Time Inc.’s research efforts, for the first time integrating its consumer and marketing research organizations, and is responsible for driving strategic insights across all of the company’s brands and businesses on multiple platforms. Before assuming her role at Time Inc., Frank was executive vice president of research and planning for Viacom where she supported the creative and business goals of the cable and film divisions by creating original consumer research strategies. Frank joined MTV Networks in 1997 as executive vice president of research and planning. She is credited with building MTV Networks’ research department into an industry leader, and with producing numerous groundbreaking studies and analyses, including the often-cited “Leisure Time Study” on consumers’ evolving media and entertainment habits. Her methods of research design and analysis encouraged new ways of understanding consumer preferences and trends industry-wide.


Gian M. Fulgoni
Executive Chairman and Co-Founder , comScore
Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM). In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 2008, Mr. Fulgoni was inducted into the Chicago Area Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named an Ernst & Young® Entrepreneur of the Year.


Sean Galligan

VP, Business Development, Flurry
Sean is responsible for developing and managing Flurry's distribution and partnership strategy with publishers, developers, operators, device manufacturers, and technology service providers. Flurry provides mobile application analytics and marketing solutions to publishers and advertisers across four platforms: iPhone, Android, Blackberry, and Java. As VP of Business Development for Flurry, Sean manages the team that works with Flurry’s 30,000+ developers and publishers.  Sean has 15 years of experience with major operators and start-ups in the telecommunications industry, serving in various management roles in business development, marketing and sales. At Sprint, he was part of the team that launched the company's e-Business and Mobile Computing business units and led the sales and channel marketing organizations for those businesses in the eastern region.  Sean holds a Bachelor of Science from Purdue University and a Master of Business Administration from Cornell University.


Guy Garcia

CEO, MentaMetrix, Inc.
Author, The New Mainstream
Guy Garcia is an award-winning speaker, consultant, multimedia entrepreneur and the author of The New Mainstream: How the Multicultural Consumer is Transforming American Business. Garcia is the CEO of MentaMetrix, Inc., a multicultural research and marketing firm based in New York City. As a consultant and lecturer, he has worked with major corporations and organizations, including Kraft Foods, Clorox, Astra Zeneca, Bayer Healthcare, McKinsey & Co., Nisson Motors, 20th Century Fox Studios, PBS, and The Council on Foreign Relations. Garcia has served as a consultant to the Warner Bros. Hispanic Entertainment Marketing Project (HEMP) and the Time Warner Research Council. As an executive at America Online, he worked on the development of AOL International, AOL Broadband, and launched the first iteration of AOL Latino, a bilingual site for AOL's two million Latino subscribers. He is currently working on a new book about the evolution of U.S. multicultural consumer markets.


Jon Gibs

VP, Media Analytics, The Nielsen Company


Maury Giles

CEO and Founder, Pursuit
Journalist to political pollster to researcher to ad agency analytics guy to consultant and small business owner. Maury's path led to the founding of PURSUIT in December 2008 with a passionate focus on bringing real people and their respective journeys' to the marketers who want to reach them. Maury's team partners with agencies and directly with clients to create true brand experiences based on insights into how and why people make relevant life decisions. After a newspaper reporter stint with Media News Group, Maury spent over a decade with Wirthlin Worldwide as a researcher, strategist, and consultant -- all focused on communication strategy for all sorts of campaigns. He then spent four years on the agency side at Omnicom's GSD&M Idea City building research and analytics capabilities at GSD&M. Maury is a three-time David Ogilvy award winner for his work with the Robert Wood Johnson Foundation (Covering Kids), Brinker International (Chili's), and American Legacy (Re-Learn anti-smoking campaign). Maury, his wife Emily, and their four children enjoy life in the Austin area


Bruce Goerlich
Chief Research Officer, Rentrak Corporation
During his 25 year career with leading advertising agencies, Mr. Goerlich has been a driving force in the development of new and actionable media research approaches including the adoption of new media technologies, TV optimization, econometrics and understanding consumer lifestyles. Most recently, Mr. Goerlich was the President of Strategic Resources at ZenithOptimedia, North America. Additionally, he has served as Chairman of the Advertising Research Foundation (ARF) and was the President of the Market Research Association. Mr. Goerlich is a frequent speaker and contributor to research industry forums, including the European Society of Marketing Research and the American Marketing Association. His published works include a co-authored paper, presented at the 2001 International Print Research Symposium, on using Internet techniques for print research, which won the Chairman’s Award. Mr. Goerlich graduated from Williams College and done graduate work at Washington University and the New School for Social Research.


Mark Golin
Editor, People.com
Mark Golin was named editor of People.com in September 2006. Golin oversees all online editorial operations and site development, ensuring the website’s continued growth and success. Golin was formerly the creative director of Time Inc. Interactive (TII) where he worked on establishing a flow of content and traffic between Time Inc. websites and AOL. While at TII, Golin worked on a variety of projects including Officepirates.com, TeenPeople.com and the redesign of People.com. In 2008 Adweek named People.com its first ever “Magazine Website of the Year” in their annual Hot List issue. People.com has received numerous other industry accolades including a nomination by ASME for Personal Service (2008), a nomination by ASME for General Excellence Online (2007), MIN’s Best of the Web Awards (2006, 2006, 2007 and 2008), MPA Digital Award’s Website of the Year: Entertainment (2008) and a Folio: Ozzie Award (2007). Golin first came to Time Warner as a senior vice-president at Moviefone.com and then moved into the central AOL organization as vice-president/creative director, working with channel leads across the AOL network to develop better content, presentation and integrated ad packages. Golin began his career at Rodale Press opening reader mail for Prevention magazine. After 10 years at Rodale, he moved to Cosmopolitan where he was deputy editor. In January 1998, he took the helm at Maxim where he created a must-read magazine for American men and was named AdweekMedia's Editor of the Year in 1999. Before making the jump to digital, Golin also served as editor-in-chief of Details.


Craig Gugel
SVP, Media Analytics, The ARF


Jeff L. Herrmann
Vice President, Client Solutions, The Nielsen Company
Jeff Herrmann is a fourteen year veteran of The Nielsen Company. In his current role, he is VP, Client Solutions where he partners with Nielsen’s key strategic media clients to help drive their digital media content and advertising strategy by applying Nielsen’s measurement techniques and insights. He also oversees commercial operations for Nielsen’s online video analytics products. Prior to this role, Mr. Herrmann spent the bulk of his career focused on measurement of emerging digital media platforms including the expansion of mobile media measurement services in Europe and the U.S. launch of Nielsen Games. Prior to that, Mr. Herrmann held positions as VP, Business Development where he focused on mergers and acquisitions, and VP, Product Strategy for Nielsen’s local television division.  Mr. Herrmann holds an MBA from the University of Chicago, Booth School of Business with concentrations in Finance and Economics, and a BA from the School of Journalism and Communications at The Ohio State University.


Mike Hess
EVP Research, Marketing Science, and Consumer Insights, Carat
Mike oversees Carat’s activities in marketing science and consumer insights for the US and has a particular focus in the integration of classic offline data with digital data sets. Before joining Carat, he was Global Research Director at OMD, where he introduced tools that fused psychographic segmentation with media consumption. He also conducted a number of global studies with partners such as Yahoo! and AOL’s Platform A. Before that, Mike was Senior Vice President/Chief Research Officer with the NFO unit of the integrated TNS-NFO research firm. There he consulted on various forms of survey research including advanced analytic techniques such as conjoint analysis, volume forecasting, segmentation, virtual shopping designs and the integration of Behavioral research with Attitudinal research. In addition, he was the global expert for TNS in the understanding of how consumers make decisions at Retail, and, in that role, developed models that linked consumer brand loyalty to the retail shelf decision-process.


Les Hollander

Director of Radio Sales, Pandora
Les Hollander is Pandora’s Director of Radio Sales. In the role, Les and his team work with Fortune 500 companies and advertising agencies to employ Pandora’s multimedia platforms – online, mobile, iPad and more – to deliver creative and interactive advertising campaigns. The campaigns’ multimedia strategies blend audio, display-branded radio and video with other special Pandora platforms to create industry-leading click-through rates and engagement metrics. At Pandora, Les and his team have created campaign for top brands like Subway, Turner, Loews and Heineken, among others. Les has a long history in traditional and online radio; at Pandora, he is charged with lending his extensive broadcast expertise throughout the organization, including with his digital counterparts. Previously, he worked as senior vice president at CBS Radio, managing five of the nation’s top 20 markets. He also worked at Clear Channel Radio as director of sales for the company’s five New York properties and, most recently, with the start-up Bus Radio Inc.


Lung Huang
VP of National Account Services, Arbitron
As Arbitron Inc.'s Vice President, National Account Services division, Lung Huang, where he handles both agency and broadcaster client for Arbitron. Lung pioneered the ethnic audience marketing within the Chinese market in the US with opening New York and Los Angeles markets for Chinese Ratings. He also oversaw the development of the Arbitron PPM Retail test that captures retail and event exposure and media. In addition, he has brought Radio Disney to a multiplatform measurement, which is first for the company. He is currently working with sports marketers, broadcasters and major advertisers to explore ways of incorporating their marketing needs into the development of Arbitron's multi-media electronic audience ratings measurement device -- the Portable People Meter.Prior to joining Arbitron, Lung worked for Young & Rubicam's, The Media Edge in New York, Norm Marshall and Associates in Burbank & MTV in New York. Lung holds a Bachelor’s degree in Business Administration from the University of Kansas and resides in New York City with his wife Courtney. They recently welcomed their first child, Parker Paige last August.


Stu Ingis

Partner, Venable, LLP
Stuart Ingis represents clients in federal privacy and Internet-related legislation and rulemaking proceedings of recent years, including the Controlling the Assault of Non-Solicited Pornography and Marketing Act (Can-SPAM), the Telemarketing Sales Rule (TSR), proceedings pertaining to the financial privacy provisions of the Gramm-Leach-Billey Act (GLBA), the Electronic Signatures Act (E-Sign), the Children’s Online Privacy Protection Act (COPPA), and the Department of Commerce’s Safe Harbor Program for compliance with the European Union’s Data Protection Directive (the E.U. Directive). Mr. Ingis has also been significantly involved on behalf of clients in the Federal Communications Commission’s implementation of the landmark Telecommunications Act of 1996 as it applies to the Internet. Mr. Ingis has been involved with Internet law and policy from the inception of the commercial Internet. He has spoken in the United States on privacy, electronic commerce and consumer protection, and related issues. Mr. Ingis also is well-known for representing clients in crisis management situations, in particular with Congressional relations.


George Ivie
Executive Director and CEO, Media Rating Council, Inc.
George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.


Bob Ivins

Vice President Data Products, Comcast Spotlight
Robert Ivins serves as Vice President of Data Development for Comcast Spotlight, the advertising sales division of Comcast Cable, the nation's leading provider of entertainment, information and communications products and services. He is responsible for the development of Comcast Spotlight’s data strategy and oversees the design and delivery of information products that utilize data streams from Comcast's interactive media to support all ad-supported digital platforms, including linear television, video on demand and online advertising. His role at Comcast Spotlight was created in 2008 to capture the value of data, signifying the company’s commitment to providing clients with the measurement they require in a multi-platform media landscape. Ivins has more than 20 years of global experience in advanced analytics, modeling and marketing research. Before joining Comcast Spotlight, he served as Executive Vice President and Managing Director for comScore Europe, a leader in measuring the digital world, where he was responsible for developing strategy and product offerings to build the company’s international presence. Prior to his work at comScore, he held the position of Director of Research for Yahoo Europe. In that role, he built a program to increase data and research utilization rates in product development, corporate development, sales and management. Ivins graduated from Pennsylvania State University with a B.S. in Economics.


Vanella Jackson

CEO, Hall & Partners
Vanella Jackson is the Worldwide CEO of Hall & Partners. She joined Hall & Partners in 2004 as European CEO and was promoted to her current post in 2009. Prior, she spent 20 years at some of the leading advertising agencies in the UK, including BBH, AMV and JWT. In 2010, Vanella was honored by her peers when they elected her chair of the Market Research Society (MRS). Hall & Partners specializes in brand and communications research and has built a reputation for pioneering new thinking in research. They have recently launched their new 360° integrated evaluation models and digital tools. Vanella’s role is to provide inspiration, energy and direction for the team, to help them develop strong client relationships and attract valuable new clients. While at Hall & Partners Vanella has led the company’s growth by doubling its revenue and tripling its profits in the last four years. Hall & Partners also became the first research company to win a place in The Sunday Times ‘Top 100 Best Companies to Work For’ and in 2008 was awarded Marketing magazine’s ‘Research Agency of the Year. Vanella has also won a UK Woman of the Year award. Vanella has always been passionate about brands and communications, how they are created, what influences them and how they work. She constantly strives for outstanding creativity in anything she is involved in. Vanella is based in the Company’s corporate headquarters in London.


Lynne d Johnson
SVP, Social Media, The ARF
In her role at the ARF, Lynne d Johnson is responsible for content, brand and social media development and strategy, and the ARF Social Media Council. Previously, Lynne was Senior Editor/Community Director of FastCompany.com, where she oversaw both content and community functionality, and wrote the Digital Media Diva blog, which covered technology, media, marketing, and the entertainment business. Her ten-year history includes similar leadership roles at Vibe and Spin magazines, as well as BlackPlanet.com. Lynne is a sought-after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, and the intersection of music and technology. Lynne is also an adjunct professor in the Audrey Cohen School for Human Services at the Metropolitan College of New York. A veteran blogger, Lynne received the 2006 Black Blogger Achievement Award from the Annual Black Weblog Awards. Lynne earned a BA in Journalism from SUNY New Paltz and an MBA in Media Management from the Metropolitan College of New York. She currently serves on the Board of Directors of the Literary Freedom Project, a nonprofit arts organization, as well as Interactive One, the Interactive arm of Radio One and TV One.


Greg Kahn
Executive Vice President, Business Development Director, Optimedia International
Greg Kahn has worked in the media industry for nearly 15 years. As EVP, Business Development Director, Greg is responsible for driving Optimedia’s growth strategy and offering in the US, in addition to overseeing its LA office. He also manages the agency’s Strategic Insights and leads a team of dedicated experts who focus on melding the agency’s research and communications planning disciplines to drive custom, one-of-a-kind solutions across the firm’s clients—including T-Mobile, L’Oreal, Rhapsody, and Denny’s. Previously, Greg served as Vice President, Research and Strategy at PHD Media (a subsidiary of Omnicom), where he provided marketing strategy and media allocation consultation to Discovery Communications’ 14 networks. Earlier in his career, he co-founded and served as president for filmBUZZ, a market research consultancy for filmmakers and distributors. His experience also includes several years with Showtime Networks, YouthStream Media (acquired by Alloy, Inc. in 2002) and the Kwasha Lipton Group (part of PriceWaterhouseCoopers).


Ed Keller
CEO, The Keller Fay Group
Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth.” The publication of Keller's book, The Influentials has been called the "seminal moment in the development of word of mouth." Keller is a Board member and past President of the Board of the Word of Mouth Marketing Association (WOMMA), a board member of the Advertising Research Foundation, and a member of the U of Pa’s Annenberg School’s Alumni Advisory Board. He is Past President of the Market Research Council, and has lectured on word of mouth marketing at Wharton, Columbia Business School, NYU’s Stern School, and other leading universities. Keller speaks frequently to business audiences about word of mouth marketing, and is quoted frequently in the trade press.

Steve Kantscheidt
Three Group

Caryn Klein
Vice President of Business Research & Insights, Time, Inc.
Caryn Klein is Vice President of Business Research & Insights for Time Inc.  In her role, she oversees the business research and insights for all functional groups at Time Inc; whether it be for Advertising, Consumer Marketing, or Content.  She is responsible for driving strategic insights across all of the company’s US based brands and businesses across multiple platforms, audiences, and advertising categories.  Caryn has been instrumental in championing a greater understanding of magazines and their advertising effectiveness, and applying that knowledge to inform cross media measurement initiatives within Time Inc. and across Time Warner divisions. Prior to joining Time Inc. in 1997, Caryn held research positions at several publishing companies including; Conde Nast and Reader’s Digest.  Caryn started her career in research at Simmons Market Research Bureau where she held positions in both research and sales. Caryn plays an active role on various industry committees and has presented papers on media and advertising research at numerous conferences including, Worldwide Readership Research Symposia, the ARF and ESOMAR. Caryn holds a B.S. in Business Administration from Miami University in Oxford, Ohio.  She lives, works, and enjoys life in New York City.


Alan Kuritsky

Principle, Acxiom Multichannel Marketing Consulting Practice
Alan P Kuritsky has a proven track record of creating growth businesses from within existing organizations. As a Principle in Acxiom’s multi-channel marketing consulting practice, Alan helps organizations improve customer intimacy and trust through integrating technologies and marketing science. Specifically, he works to integrate online and offline marketing silos by bringing channels together while incorporating analytics and customer preference into the strategy. Throughout his career, Alan has focused on the development of business and consumer marketing strategies for fortune 500 and mid sized companies. Prior to joining Acxiom, he was President, Donnelley Marketing, Vice President Marketing, France Telecom, Division Manager, AT&T’s Marketing Science Division, Vice President, Sales and Marketing, RTS Wireless, a Mobile Marketing Start-up and Chief Marketing Officer at the D.M.A. Currently Kuritsky is focused on mobile and social networking marketing metrics and how it integrates with more traditional forms of customer touch point measurements. Alan is an accomplished speaker and author. Mr. Kuritsky received an M.B.A. from the Stern School of Business at New York University, a Masters of Science in Communications Research and a B.A. in Behavioral Science from Boston University.


Suzanne LaForgia

President, Digital Place-Based Advertising Association
Suzanne La Forgia is the President of the Out-of-Home Video Advertising Bureau (OVAB) the pro-industry not-for-profit association formed to accelerate the growth of digital place-based & video advertising networks. This industry is poised to grow significantly in the next 3 years, rivaling internet and mobile ad spend among the top marketing categories. Suzanne provides executive level strategic thought leadership and is the liaison to the advertising industry on behalf of OVAB’s membership. She, along with OVAB’s Board of Directors and committees, develops and executes the strategies to grow the digital place-based media industry.  Suzanne is a sought after speaker on the subject of digital place-based media best practices and the benefits marketers can bring to bear with their use. Suzanne was named one of Advertising Age Magazine’s 30 Women to Watch in 2009 specifically for the accomplishments she has achieved through OVAB.  She was the first executive in the awards’ 13-year history to be recognized from the out-of-home/outdoor genre. Prior to joining OVAB, Suzanne was President of Advertising Sales for The Hotel Networks and helped drive record sales growth at each previous employer: Hallmark Channel, Oxygen Media and Home & Garden Television.


Theresa LaMontagne

Managing Director Analytics and Insight, MEC
Theresa joined MEC in March 2010 to lead MEC's newly formed Analytics and Insights (A&I) practice. A&I combines and integrates the agency’s media research, digital analytics, data integration and modeling teams to create on and offline continuity in data, analytics and insights. Theresa works closely with individual client teams to identify objectives and develop plans that will measurably help clients to improve their business. Additionally, Theresa is a member of MEC's North America Management team. Before joining MEC, Theresa held the position of Senior Vice President of Data Analytics and Insights at Carat. Previously, she was Yahoo!’s Director of Research for Sales. Theresa also held executive-level positions in Research and Insight divisions of OMD/BBDO and Simmons.


David Link

Co-Founder & Creative Director, The Wonderfactory
David is a passionate believer in the power of emotion to drive Brand Addiction. David Link is a co-founder and Creative Director at The Wonderfactory a digital agency that specializes in developing addictive experiences for media companies, publishers and advertisers. The Wonderfactory develops large scale web sites and content driven tablet and mobile applications for Time Inc., Martha Stewart, National Geographic, WebMD, Wyeth, NBC/Universal, The Weather Channel and Food Network. He believes that digital advertising (online and mobile) has to be so good that it becomes a service to consumers rather than merely a marketing message. Most recently, David held the position of VP, Creative Director in the 300-person internal creative organization at America Online. While there, he managed the creative teams that were involved with the complete redesign of every AOL channel, including (but not limited to) News, Sports, Movies, Music, Games, Personal Finance, Kids, Teens, Latino, Black Focus, and Community. He was also responsible for building the creative team responsible for the creation of AOL’s Broadband Service, which grew from zero to industry leadership in two short years. Most significant of David’s achievements at AOL was his partnership with Joe McCambley and many others to transform AOL from a “walled” community “protected” by its proprietary Rainman technology to an open community enabled by standard Web technologies. Transitioning to standardized technology allowed AOL to cater to the needs of advertisers and increased AOL’s advertising revenues by nearly a billion dollars.

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