Audience Measurement 4.0

Audience Measurement 4.0

Audience Measurement 4.0 focuses on what really matters to buyers, sellers and researchers – the tools, technologies and models you need to operate successfully.

The Millennium Broadway Hotel
145 West 44th Street
New York City

AM 4.0
View Audience Measurement 4.0 Keynote Videos

Reinventing Media Measurement

Holistic Media Measurement: International and U.S. Experiences – Contrast or Convergence?

Crisis Measurement

AM 4.0 Critical Challenges

Audience Measurement 4.0 focuses on what really matters to buyers, sellers and researchers – the tools, technologies and models you need to operate successfully. AM 4.0 provides answers to critical challenges in reinventing media measurement.


AM 4.0 kicks off the process of reinventing media measurement for the coming decade. A stunning collection of industry leaders will assemble to discuss and debate what needs to be implemented to address challenges such as capturing and reporting STB data, social media metrics and cross-platform measurement needs.

Join David Poltrack CBS, Alan Wurtzel NBC Universal, Bill Harvey TRA, Scott McDonald Conde Nast, and Gian Fulgoni comScore to brave the new 360 media world as we begin Reinventing Media Measurement.


  • How senior industry executives view the changing world of media audience measurement
  • How media and marketing budgets can be justified in a tough financial environment
  • How we can avert a worsening crises in measurement
  • How set top box initiatives could potentially change TV audience ratings
  • What global holistic measurement experiments are currently underway outside the U.S.
  • How traditional media are finding new digital business models
  • The possible solutions to digital measurement problems such as cookie deletion
  • How meters, panels and servers will define audience measurement’s future
  • How word of mouth, social media and other innovations are changing the face of media and marketing research

Who Attended?

Buyers, Sellers and Researchers are converging to focus on what really matters – finding new tools, new technologies and new models to operate efficiently and effectively.

A&E Television Network • ABC • Ad Council • Adify • AdMeld • AGB Nielsen Media Research • AGF Arbeitsgemeinschaft Fernsehforschung • AMC • American Express• ANFO • Anheuser-Busch • appssavvy, Inc. • Arbitron • Association of Directory Marketing, Inc. • BIGresearch, LLC • Brand Keys, Inc. • Campbell-Ewald Advertising • Capital One •Carat • CBS Corp. • ChaCha Search • CNN • Cognizant Technology Solutions • Columbia University • Comcast Networks • Compete, Inc. • comScore, Inc. • Condé Nast Publications • Crowd Science • Discovery Communications • DISH Network • DJG Marketing • DoubleClick Inc. • Draft FCB • Dynamic Logic • Echostar • Education Minnesota • Ehrenberg-Bass Institute for Marketing Science • Eloda Corporation • Empower Media Marketing • Ensequence • Ernst & Young • ESOMAR • ESPN • Eurodata TV Mediametrie • Experian Simmons • Fabris Media Marketing Services • Facebook • Forrester Research Inc. • Fox Broadcasting Company • General Mills, Inc. • GfK Telecontrol • Globo Comunicacao, Ltda. • Google, Inc. •Group M • GSM Association • Hakuhodody-media Partners • Hasbro Inc. • Havas Media • HBO • IBM Global Business Services • imark 360 • Information Resources, Inc. (IRI) • Innerscope Research, LLC • InsightExpress • Integrated Media Measurement, Inc. (IMMI) • IPA – Institute of Practitioners in Advertising • Ipsos Mendelsohn • JCDecaux Worldlink • Kantar Media Research (KMR) • Keller Fay Group • Kinetic Worldwide • KMR Group • Knowledge Networks • Luth Research Inc • LWR, Inc. • Magazine Publishers of America • MAGNA • Management Science Associates • Marchex • Marketing Accountability Partnership • Marketing Management Analytics/MMA • MarketShare Partners • Marshall School of Business • Media6° • MediaEdge:CIA • MediaFax, Inc. • Mediamark Research & Intelligence, LLC •Mediasmith Inc • Mediavest •Megdal Consulting Group • Meredith Corporation • Microsoft • Millward Brown • Motorola • MTV Networks • NADbank • Navic Networks • NBC, Inc. • New Age Media Systems, Inc. • Next Venture • Nickelodeon • Nielsen IAG •Nielsen • Nielsen Online • Norman Hecht Research, Inc. • Northwestern University • Norwegian Media Business’ Association • NV, Mars Belgium, SA • Ogilvy 360 Digital Influence • One to One Interactive • Optimedia International • OTOinsights • OTX • OVAB • Overtone, Inc. • P4 Radio • Passenger • PC World Online • PERQ/HCI • Pointlogic USA • Posterscope USA • PQ Media • Quantcast • Radio Advertising Bureau • Razorfish • Rentrak • Sapient • Sara Lee Corporation • Scarborough Research • Scripps Networks • Seneca College • Sequent Partners • SES ASTRA • Sesame Workshop •Simulmedia, Inc. • SOGECABLE S.A. • Sponsorship Research International (SRi) •SQAD Inc. • SRDS • Starcom Mediavest Group • Syndicated Network Television Assoc. •TechEdge ApS • Television Bureau of Advertising • Telmar Information Services Corp. • The Coca-Cola Company • The Ephron Consultancy • The Media Audit • The New York Times • The Wall Street Journal • The Wharton School • Time Inc. • Time Warner Global Media Group • TiVo • TNS • TRA Inc. • Traffic Audit Bureau • Tribune Media Services • TubeMogul • Turner Broadcasting • UBS • Unilever • Universal McCann • ValueClick, Inc. • VF Corporation • VH1 • Video Research USA, Inc. • Villanova University (School of Business) • Visible Measures • Warner Bros. Television • WEtv • Yahoo! • Yale University


Audience Measurement 5.0
Save the Date

June 15–16, 2010
Marriott Marquis Hotel
New York City

International Newsmedia Marketing Association Reports on AM 4.0

June 30, 2009
by David Hirschman

The Advertising Research Foundation (ARF) Audience Measurement 4.0 conference was devoted to helping members get a deeper understanding of how media audiences can be measured, how those measurements can be demonstrated and validated to advertisers, and how those measurements can be translated into increased return on investment for marketers. Speakers and panellists looked at some of the latest developments in audience measurement and talked about the growing importance of cross-media platforms and the standardisation of comparable metrics across multiple media....
Read entire report »

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AM 4.0 Full Conference Video Download

AM 4.0 video download featuring keynotes, general sessions, key issue forums, presentation decks and bonus features.

AM 4.0 Attendees: $95
Non-Conference Attendees: $195
You can order AM 4.0 videos by logging on to My ARF.


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