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AM 3.0 Platinum Profiles

TNS
TNS Media Research

TNS is a global market information and insight group.

Its strategic goal is to be recognised as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.

TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behaviour.

TNS is the world’s leading provider of customised services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services.

TNS is the sixth sense of business™.
www.tnsglobal.com

Marks Richard Marks, Global Head of TNS Media Research

Richard Marks is Global Head of TNS Media Research, which operates Television, Radio and Internet audience measurement services in over 30 countries. His role encompasses overseeing initiatives in audience measurement such as the 5000 Series PeopleMeter, Portable People Meter and  digital Return Path Data, as well as identifying and reacting to new opportunities for evolving audience measurement techniques.

Richard has clocked up over twenty years in media research, spanning both custom and continuous panels. He began his career in media research in the UK in 1987 after gaining an MA in International History from the London School of Economics.  By the late 90s he was Managing Director of RSGB Media in the UK managing a staff of twenty specialist media researchers. In 2004 he moved into the TNS Media Research international team as Global Director of Research and in 2007 led the team that won the UK BARB Television Audience Measurement contract. In February 2008 Richard was appointed Global Head of the TNS Media Research sector.

Richard is currently based in London and is a regular speaker at international media conferences. His interests include football, music and painting, ideally all at once.

Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.

Todd Paul Todd – Director of Product Management, Google
Paul Todd is a Director of Product Management in Ads for Google. He is building a range of ad products including a suite of analytical and measurement products that look to quantify the impact of each piece of advertising that Google displays. Paul also leads a number of strategic initiatives for Google.

Prior to joining Google in January 2007, Paul was a Partner with McKinsey & Co. He focused on strategy development for online businesses across the US, Europe and the Far East. At various times he was based in the London, Seattle and San Francisco Offices. Paul holds a MA in Engineering from Cambridge University in England. He is also a Chartered Engineer in the UK. Paul is based in Silicon Valley where almost all of his interests are happily dominated by his family – all except his continuing love of Sunderland Association Football Club.

Overview

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Lee Doyle

Chief Executive Officer, North America, mediaedge:cia

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Louisa Shipnuck

Global Business Development Executive, IBM

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Todd Juenger

Vice President & General Manager, Audience Research and Measurement, TiVo Inc.

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Horst Stipp

Senior Vice President, Strategic Insights & Innovation. NBC Universal

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