ARF Advertising Week
Advertising Week

ARF Advertising Week

Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. The ARF is proud to offer events during ARF Advertising Week at no charge to both members and non-members. We look forward to seeing you at an event or at the ARF's Best and Brightest Reception!
 

Upcoming Meetings



Previous Meetings

ARF Advertising Week 2012: Best & Brightest Reception

Thursday, October 04, 2012
6:00PM - 8:00PM EST

Special Event: Free to members and non-members!

Need more time to get to know the amazing people you've met during Advertising Week? The Advertising Research Foundation invites all Advertising Week participants to join fellow great minds and colleagues in the creative, research, marketing, and media communities for a two-hour networking reception!

 

ARF Advertising Week 2011: Best & Brightest Reception

Thursday, October 06, 2011
6:00PM - 8:00PM EST

We were proud to present five Forums during Advertising Week 2011, each focused on a seminal topic in advertising today: NeuroMarketing, Shopper Insights, Print, People and Social Media, and we were thrilled to present ARF Advertising Week events at no charge to both members and non-members. Hosted at our stellar venue, the Hearst Corporation Headquarters, we enjoyed your presence and participation.

In conjunction with Barefoot Wines, the Advertising Research Foundation invited all Advertising Week participants to join the other great minds in the creative, research, marketing and media communities for a two-hour networking reception at our office.

Venue: ARF Office, 432 Park Ave South, 6th floor, New York City

 

ARF People/Social Media Forum

Thursday, October 06, 2011
4:00PM - 6:00PM EST


How Different Segments are Using Social and Mobile Media

ARF Media Forum: Print

Thursday, October 06, 2011
2:00PM - 3:45PM EST

Venue: Hearst Corporation, 300 West 57th Street (@ 8th Ave)

The media platforms for content and ad messaging have grown dramatically over the past 5 years. As a dynamic and distinguished media corporation, Hearst Magazines has evolved its business to accommodate consumer demand, while at the same time meeting advertiser needs for creativity, engagement and accountability. Several Hearst management executives will present case studies that exemplify how their brands have successfully adapted to a multi-platform world and how consumer affinity has created cross-media synergies that further strengthen their brand’s disposition in a complex world.

Featuring
Michael Clinton – President, Marketing and Publishing Director, Hearst Magazines
Bill Congdon - Publisher & Chief Revenue Officer, Popular Mechanics
Diane DePaul – Associate Publisher Advertising, Marie Claire
Marlene Greenfield – VP, Executive Director of Research, Hearst Magazines
Jeff Hamill - SVP, Advertising Sales & Marketing, Hearst Integrated Media
Jayne Jamison - VP, Publisher & Chief Revenue Officer, Seventeen

Agenda

2:00–2:10PM
Introduction and Welcoming Remarks
David Marans – EVP, Media, The ARF
Michael Clinton – President, Marketing and Publishing Director, Hearst Magazines

2:10–2:35PM
Marlene Greenfield – VP, Executive Director of Research, Hearst Magazines
Jeff Hamill – SVP, Advertising Sales & Marketing, Hearst Integrated Media

2:35–3:35PM
Case Study Review
Diane DePaul – Associate Publisher Advertising, Marie Claire
Bill Congdon – Publisher & Chief Revenue Officer, Popular Mechanics
Jayne Jamison – VP, Publisher & Chief Revenue Officer, Seventeen

3:35–3:40PM
Open Discussion and Q&A

3:40–3:45PM
Closing Remarks
David Marans – EVP, Media, The ARF

ARF Shopper Insights Forum

Monday, October 03, 2011
12:00PM - 2:00AM EST

New Learnings on Consumer Behavior: Special Advertising Week Presentation

Venue: Hearst Corporation, 300 West 57th Street (@ 8th Ave)

The Advertising Research Foundation welcomes Catalina Marketing and The NPD Group to our Shopper Insights Forum, unveiling the latest in consumer behavior.

Activating Customer Lifetime Value in Today’s CPG Market
Todd Morris – EVP, Brand Development and Marketing, Catalina Marketing
Joseph Jaffe – author of Flip the Funnel and Life After the 30 Second Spot

Catalina Marketing along with celebrated author Joseph Jaffe will share behavioral purchase trends that help define what loyalty and Customer Lifetime Value mean in today’s marketplace. By understanding consumer needs and their brand contribution, marketers have the opportunity to optimize targeting resulting in volume growth and media spending efficiencies. The discussion will present Customer Lifetime Value as an important but little understood metric in the CPG world and demonstrate how a variety of other consumer-facing industries have been able to drive performance by focusing on their most valuable consumers.

The Retail Landscape in America
Steve Coffey – Chief Research Officer, The NPD Group

Consumer retail shopping behavior is well studied among Food and Drug retailers selling Packaged Goods and HBA. Perhaps more interesting and more important are those retailers attracting the rest of consumer’s retail spending -- General Merchandise retailers. Retail expert, The NPD Group, is releasing new research shedding light on General Merchandise and Online Retailers in terms of traffic, shopper conversion, trends, demographics, and consumer expenditure in this dynamic retailing sector.

Agenda

12:00–12:10PM
Welcome and Opening Remarks
David Marans – EVP, Media, The ARF
Zena M Pagán – Forums and Ogilvy Awards Manager, The ARF

12:10–1:10PM (includes Q&A)
Activating Customer Lifetime Value in Today’s CPG Market
Todd Morris – EVP, Brand Development and Marketing, Catalina Marketing
Joseph Jaffe – author of Flip the Funnel and Life After the 30 Second Spot

1:10–1:55PM (includes Q&A)
The Retail Landscape in America
Steve Coffey – Chief Research Officer, The NPD Group

1:55–2:00PM
Closing Remarks
David Marans – EVP, Media, The ARF

ARF Advances in NeuroMarketing Forum

Monday, October 03, 2011
9:00AM - 11:00AM EST

NeuroStandards Collaboration Project

Venue: Hearst Corporation, 300 West 57th Street (@ 8th Ave)

Continuing our groundbreaking NeuroStandards Collaboration Project launched at last year’s Advertising Week, we will present new insights focusing on how to best use neuromarketing research to generate valuable, valid insights.

Featuring:

  • Horst Stipp - EVP, Global Business Strategy, The ARF
  • Robert Woodard - EVP, Advertising Effectiveness, The ARF

Agenda

9:00–9:30 AM
Registration

9:30–9:40 AM
Welcome and Opening Remarks
David Marans – EVP, Media, The ARF
Zena M Pagán – Forums and Ogilvy Awards Manager

9:40–10:30 AM
Horst Stipp – EVP, Global Business Strategy, The ARF
Robert Woodard – EVP, Advertising Effectiveness, The ARF

10:30–10:55 AM
Open Discussion and Q&A

10:55–11:00 AM
Closing Remarks
Horst Stipp – EVP, Global Business Strategy, The ARF
Robert Woodard – EVP, Advertising Effectiveness, The ARF

Advertising Week 2010

Monday, September 27, 2010
1:00AM - 1:00AM EST

SEPTEMBER 27 – 29, 2010
New York City

Join us for five ARF councils held during Advertising Week.

Lear more about Advertising Week 2010 »

SEPTEMBER 27, 2010 • 9:30AM–12:00PM EST
360 Media and Marketing Super Council
Cross Platform Exclusive

SEPTEMBER 28, 2010 • 8:30–11:30AM EST
Multicultural Super Council
The New Mainstream: Using Human Emotions to Foster Multicultural Business Growth

SEPTEMBER 28, 2010 • 12:30–2:00PM EST
Engagement Council
NeuroStandards: The Next Wave in Research

SEPTEMBER 29 • 9:30AM-12:00PM EST
Social Media Council
Is Social Media Everything?

SEPTEMBER 29, 2010 2:30–4:30PM
People Council
Marketing to Lesbian Gay Bisexual and Transgender People: The Research, The Campaigns, the ROI

ARF at Advertising Week

Tuesday, September 22, 2009
1:00AM - 1:00AM EST

The ARF presented a special series of council meetings – 360 Media & Marketing, Multicultural, Engagement and our new Social Media council.

ARF Councils showcase best practices and introduce ARF members to new technologies and the latest thinking about all aspects of advertising and marketing research. ARF Council meetings will be open to all during Advertising Week 2009! Take advantage of this opportunity to join us for special sessions of the following councils: 360 Media & Marketing, Multicultural, Engagement and our new Social Media council.

Learn more about all Advertising Week events »

TUESDAY, SEPTEMBER 22, 2009

9:30AM–12:00PM Eastern

360 Media & Marketing Council

New Directions in Marketing Simulation, Scenario Planning, Communications Planning and Targeting
Industry leaders provide strategic insights and case studies showcasing how they addressed client targeting issues and how they helped their clients arrive at better communications plans through “what-if” scenario planning. Featured speakers include: Matt O’Grady, President of Nielsen Claritas, Damon Ragusa, CEO of ThinkVine, Ray Shynn, VP, Associate Research Director of Optimedia and Stacey Lynn Schulman, SVP, Entertainment, Sports and Digital Ad Sales Research, Turner Broadcasting.
Learn more about the 360 Media & Marketing Council »

1:00PM–3:30PM Eastern

Multicultural Council

The Time is Right: On the Path to Multicultural Business Growth
Ron Franklin, GlobalHue’s Vice Chairman Research and Planning (retired) & President of NSightsWorldwide LLC, will unveil a three-year ARF plan that will replenish, rejuvenate and reinvigorate multicultural marketing. Multicultural business success stories will be framed by the presentation of a powerful new segmentation program developed by the US Census Bureau to market the 2010 Census, by Nancy Bates, Senior Researcher for Survey Methodology, U.S. Census Bureau.
Learn more about the Multicultural Council »

WEDNESDAY, SEPTEMBER 23, 2009

9:30AM–12:00PM Eastern

Engagement Council

Engagement Moves Forward: New Case Studies and Evidence
Bill Siegel, CEO of Longwoods International, presents dramatic evidence of engagement at work in television and print advertisements. Belle Frank, EVP of Young & Rubicam showcases new work and solutions regarding engagement, including a client case study.
Learn more about the Engagement Council  »

1:00PM–3:30PM Eastern

NEW! Social Media Council

The ARF launches its new Social Media Council with a panel of industry experts including Christopher Andrew, VP/Group Director, Digitas Social; Mark Studness, Director E-Commerce, Verizon; Sam Ford, Director Customer Insights, Peppercom and Heather Maxwell, Lead in Consumer Insights on Social Media and Communities, General Mills, explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Learn more about the Social Media Council  »

People are Talking. Are you Listening?

Monday, September 22, 2008
1:00AM - 1:00AM EST

The ARF presents an industry-transforming workshop on "Listening."

People are Talking. Are you Listening?

MONDAY, SEPTEMBER 22 • 9:00AM–12:00PM

The ARF presents an industry-transforming workshop on “Listening.”

People are Talking. Are you Listening?

Last year's block-buster workshop on “Influencers” was attended by over 600 people during the 2007 Advertising Week in New York City. This year we presented an industry-transforming workshop on “Listening.” Listening to the millions of naturally occurring conversations that happen daily about brands and using these real-time insights to influence marketing decisions. How do the best “listeners” do it? How do you know that you can act on what you hear with confidence? Last year’s acclaimed moderator, Jonathan Carson, co-founder of Nielsen BuzzMetrics and now President of Nielsen Online’s International division, moderated this two and a half hour workshop featuring tool kits, best practices and case histories from marketers who are leading edge listeners.

Agenda

9:00–9:30AM

Continental Breakfast

9:30–9:45AM

Setting The Landscape
Jonathan Carson – Co-Founder of Nielsen BuzzMetrics and President of Nielsen Online’s International Division

9:45–10:00AM

ARF Workshop Report
Jeff Flemings - Renaissance Planner, VivaKi

10:00–10:30AM

Listening Success Story

10:30–11:30AM

Panel Discussion
Artie Bulgrin - Senior Vice President of Research and Sales Development, ESPN
Jeff Flemings - Renaissance Planner, VivaKi
Belle Frank - EVP, Director of Strategy & Applied Research, Y & R.
Donna Goldfarb - Regional Director, Unilever
Stephen Kim - Global Marketing Director, Microsoft

11:30–11:45AM

Audience Q&A

11:45AM–12:00PM

ARF Wrap-Up

Word of Mouth Marketing: How It Works & the Role of Influencers

Wednesday, September 26, 2007
1:00AM - 1:00AM EST

The ARF, in cooperation with WOMMA, celebrated Advertising Week by presenting a free event that examined viral marketing and the role of “Influencers” with leaders in WOM Marketing and Fortune 500 marketers including Microsoft and P&G’s Tremor.

Access recorded webcast » (Opens in new window. Click Playback button at bottom of linked page. Note: So as to keep you informed of latest insights as well as timely and relevant industry knowledge on a regular basis, we will ask that you provide us with your basic contact details before accessing the webcast.)