People are Talking. Are you Listening?

People are Talking. Are you Listening?

MONDAY, SEPTEMBER 22 • 9:00AM–12:00PM

The ARF presents an industry-transforming workshop on “Listening.”

People are Talking. Are you Listening?

Last year's block-buster workshop on “Influencers” was attended by over 600 people during the 2007 Advertising Week in New York City. This year we presented an industry-transforming workshop on “Listening.” Listening to the millions of naturally occurring conversations that happen daily about brands and using these real-time insights to influence marketing decisions. How do the best “listeners” do it? How do you know that you can act on what you hear with confidence? Last year’s acclaimed moderator, Jonathan Carson, co-founder of Nielsen BuzzMetrics and now President of Nielsen Online’s International division, moderated this two and a half hour workshop featuring tool kits, best practices and case histories from marketers who are leading edge listeners.

Agenda

9:00–9:30AM

Continental Breakfast

9:30–9:45AM

Setting The Landscape
Jonathan Carson – Co-Founder of Nielsen BuzzMetrics and President of Nielsen Online’s International Division

9:45–10:00AM

ARF Workshop Report
Jeff Flemings - Renaissance Planner, VivaKi

10:00–10:30AM

Listening Success Story

10:30–11:30AM

Panel Discussion
Artie Bulgrin - Senior Vice President of Research and Sales Development, ESPN
Jeff Flemings - Renaissance Planner, VivaKi
Belle Frank - EVP, Director of Strategy & Applied Research, Y & R.
Donna Goldfarb - Regional Director, Unilever
Stephen Kim - Global Marketing Director, Microsoft

11:30–11:45AM

Audience Q&A

11:45AM–12:00PM

ARF Wrap-Up