ARF Members struggle to compete with implementing a startup discipline and best practices to stay up to date with the latest industry advances. They’re looking for innovative solutions to some of the most complex advertising research, audience engagement and media optimization challenges. But it’s incredible difficult to find quality innovation among thousands of startups.
The ARF Innovators A-List combines a vetted review of high-quality startups that successfully demonstrate how their disruptive solutions solve the advertising industry’s most vexing challenges with actionable workshops on innovative culture best practices.
We think the A-List program could be a huge benefit to us. The volume of new startups is growing and growing and so sifting through that is always going to be problematic. We think the ARF can play a great role here.
The biggest value coming from the ARF is that the membership is already so strong, that there’s a pre-qualification – a strength and a weight that comes from that group – telling me that these are the A-List companies we should be considering.
Startup conference, competitions and events have grown dramatically, but they are all one-offs. The A-List is different. The A-List is about making repeated and lasting connections between ARF members seeking innovation with high-quality startups that can deliver.
If we could have The ARF screen and identify fantastic new ideas and give us a point of view, that would be a huge asset.
All marketing has to be innovative because there are no roadmaps anymore. The industry has been completely disrupted so you’ve got to stay on top of things.
Startups are really pushing the envelope when it comes to what is the next thing in advertising and we want to make sure we’re keeping our ear to the ground. The ARF is a really great objective party to validate the claims being made. That level of unbiased opinion is really important because every startup will come to us and say they are the best at something.
Innovation is one of our core cultural values and it’s something our senior leadership talks about every single day.
There are a lot of emails from companies that end up in this clutter box and it’s really hard to decipher which ones you might want to even take the time to look at.
I get dozens of emails a week from companies I’ve never heard about, who want to meet with me next week because they say it’s really important. Figuring out who are the best players in the space is critical to our business.