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5 CUPS

Winning World Cup 2014 Engagement

Gabriel Aleixo, Managing Director at BrainJuicer, Latin America, and Flavio Marcondes, Knowledge & Insights Team Lead at Coca-Cola, Brazil, described how Coca-Cola was able achieve the highest level of emotional engagement and become the top brand associated with the FIFA World Cup.  Contributing to these result was an effective campaign, brand engagement in real time, a specialized 24×7 consumer panel, and integration of key sources of information.

 

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