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Viewers Know Show Favorites, Not Their Networks via MediaPost (source: Hub Entertainment Research)

The TV show is still the thing: Programs get strong marketing attention among viewers—but that awareness connection is not always linked to the network that produced the show.

Subscription video-on-demand platforms are making those associations harder. Among viewers who watch an original broadcast or cable network TV program that is airing on a SVOD platform, fewer than half, or 41%, could correctly identify the network where the show originally aired, according to Hub Entertainment Research.

The remaining 59% either guessed the wrong network or said they had no idea. Only 13% say a specific TV network is a “big factor” in their decision about which shows to watch.

“Consumers associate great shows with the company that delivers them, not necessarily the one that created them,” according to Hub.

Access full article from MediaPost