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UK and US (Online) Publishers Agree: Video is Where the Money is – via Digiday (source: AOL)

AOL polled 600 publishers across the U.K. and U.S. in May – 300 in each country – to gauge what the core issues are on either side of the pond.

Most U.K. and U.S. respondents picked video as the No. 1 revenue driver for 2017. More than half of U.K. publishers and 56 percent of American publishers cited better-quality creative as the primary driver.

One priority for both American and British publishers is off-site monetization. A full 86 percent of U.K. publishers rely on third parties – namely Facebook and Google – for a quarter of their traffic, according to the report.

Most publishers (85 percent) in the U.K. have seen up to 50 percent growth on mobile revenue in the last year, though that’s likely to be from a low base. More than half (55 percent) of U.K. publishers cited ad blocking as the biggest barrier to mobile growth, compared to 49 percent in the U.S.

Access full article from Digiday