The US has seen its email deliverability sharply decline. U.S. email deliverability rates have dropped from 87% in 2014 to 76% in 2015. According to Return Path’s 2016 deliverability report, now only 73% of promotional emails sent by American email marketers reached the correct inbox – which is 6% below the global average.
The firm analyzed a representative sample of more than 2.5 billion promotional emails sent between April 2015 and June 2016 and across more than 140 global mailbox providers in its annual email deliverability benchmark report. Both spam trap emails and missing emails were included in the deliverability statistics.