ARF Member Login

5 CUPS

TV Advertising Remains the Most Effective Advertising Medium

Jason Lynch, writing for Adweek, discusses the findings of a new study by Turner Broadcasting and Horizon Media that shows that TV is still the most effective advertising medium.  The data, which was analyzed by MarketShare, found that TV’s advertising effectiveness between 2009 and 2014 has remained constant, and outperforms digital and offline channels at driving key KPIs, such as sales and new accounts.

 

See all 5 Cups articles.

For more on this topic, check out the Media Tab in Morning Coffee.