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Time Spent on Social Media Is Growing via Broadcasting & Cable (source: Nielsen)

According to Nielsen’s Social Media 3Q 2016 report, 87% of adults have smartphones. Smartphones are even more ubiquitous among millennials—at 97% penetration. Smartphone penetration has also grown among the 50+ age group, up to 77%.

Millennials spent the most time on social media—6 hours and 19 minutes weekly or 24% of their total time spent on media (up 21%).

For adults 50+, media time spent on social media has jumped 64%. They now spend 20% of their media time using social media.

There were 14.2 million social media interactions about TV across Facebook and Twitter on an average day this fall in the U.S.

On Twitter 81% of the engagement with TV-related tweets come organically from audience tweets. The remaining 19% come from owned content.

Access full article from Broadcasting & Cable