Tim Nudd analyzes the 24 trends that drove some of the best 2015 ads in this Adweek article. He provides examples, including videos, which illustrate these trends.
Among the trends:
-Powerful Women: ads that highlighted female strength included Ram trucks and Always, as well as the use of female athletes by other advertisers.
-LGBT Mainstreaming: Campbell’s, Wells Fargo and other companies followed the 2014 example of companies, such as Honey Maid, by creating ads with gay couples.
-Saving the Planet: ads related to environmental issues, such as the Rag Bag Case study, demonstrated outstanding creativity.
-Long Copy: was demonstrated in print and outdoor ads, such as Harmony Condoms, McDonald’s (DDB Stockholm), and Depaul Nightstop.
-Older “It” Girls
-A Galaxy of Star War Ads
-Unicorns as advertising characters
See all 5 Cups articles.