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The Top Three Data Trends of 2016 via AdAge

If there’s one phrase that could be used to describe the momentum behind marketing data business ventures in 2016, it’s full steam ahead. Companies helping marketers connect consumer data dots, tech firms turning mobile data exhaust into targeting tools for advertisers, and firms fostering partnerships to share the data wealth moved at a fast pace this year.

Among the key trends in data-driven marketing were:

  • The proliferation of location data sensors
  • The use of personally identifiable information to target and measure ad campaigns
  • A wave of partnerships complicating the web of data dissemination even more

Access full article from AdAge