ARF Member Login

5 CUPS

The Great Debate Video-Game of Media Thrones-Who Will Wear the Crown?

Gayle Fuguitt, CEO & President, The Advertising Research Foundation, introduced this debate. Steven Wolfe Pereira, VP, Brand Strategy & Marketing Solutions, Oracle, moderated the panel composed by David Poltrack, CRO, CBS; President, CBS VISION; Howard Shimmel, CRO, Turner Broadcasting; David Morgan, CEO & Founder, Simulmedia; Margo Georgiadis, President, Americas, Operations, Google; Radha Subramanyam, President of Insights, Research & Data Analytics, iHeartMedia, and Brad Smallwood, Head of Measurements and Insights, Facebook. Participant discussed how all parties (brands, agencies and publishers) should provide transparency to data and methodologies so the industry can develop better solutions for cross platform audience buying and measurement.