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The Addictive Power of Smartphones

Writing for Digital Intelligence Today, Dr. Paul Marsden discusses the addictive relationship consumers have with their smart phones that extends to the level of nomophobia (no mobile phone fear).  On average, consumers check their personal mobile devices about 150 times a day.

Among the statistics presented by Marsden:

-Attention spans have dropped to 8 seconds since 2000.

-43% of consumers abandon emails if they take more than 30 seconds to read.

-40% of people leave sites that don’t load within 3 seconds.

-32% require speakers to make their point in less than 15 seconds.

Marketers must respond to the consumer’s shrinking attention span and demand for instant gratification.

 

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