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STATISTA INFOGRAPHIC

The ANA and White Ops have conducted studies on ad fraud. Who then should be responsible for combatting the bot army? Of the advertisers taking part in the survey, 17% see themselves as the responsible party, while 26% thought all stakeholders had a shared responsibility to fight the fakers, 21% held the Publishers most accountable and a plurality 36% said the Agency.

 

 

Infographic: $7.2bn will be lost in money spent on online ads this year | Statista