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STATISTA INFOGRAPHIC: What Experiences Users Are Looking for Online

What do users go online for, what’s their motivation and what do they want to get from it? To get a grip on this question AOL asked more 50,000 people in 8 countries – Brazil, Germany, Italy, Japan, the United Kingdom, Canada, the United States and Spain. The researchers boiled it down to eight so-called content moments, or feelings users seek to experience or longings they want to satisfy when going online.